---
title: 'Design Engineer (Brand Team) at Baseten'
canonical: 'https://feeny.ai/job/design-engineer-brand-team-baseten-san-francisco-n91g67q11d4s'
type: 'job'
last_seen: '2026-10-18'
---

# Design Engineer (Brand Team) at Baseten

- **Company:** [Baseten](https://feeny.ai/companies/baseten)
- **Location:** San Francisco, CA
- **Compensation:** $190k–$240k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/baseten/81d573b6-741c-4140-a36b-6892456eca73

## Job description

## ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our [$1.5B Series F](https://www.baseten.co/blog/announcing-our-series-f/), led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

## THE ROLE

We're looking for a Web Designer / Design Engineer to own [baseten.co](http://baseten.co) day to day, from concept through production. You'll design and build landing pages, bring product launches to life, run experiments, improve conversion, and keep raising the quality bar on the site. This is a high-ownership role on the brand design team, sitting between brand design and frontend engineering. We want the website to be one of the best expressions of the Baseten brand and one of the best developer-focused sites on the internet, which means treating it as a product that's constantly evolving rather than something we redesign every few years. You'll have a lot of autonomy to ship, while partnering closely with brand, product marketing, engineering, and leadership on bigger launches.

## RESPONSIBILITIES

- Own the design and frontend implementation of the Baseten marketing site.
- Ship landing pages, product pages, launches, and campaigns from concept through production.
- Improve the site continuously, finding and acting on opportunities to make it better rather than waiting for a redesign cycle.
- Partner with growth and product marketing to test messaging, layouts, and conversion improvements without sacrificing craft.
- Build polished interactions, motion, and details that make the site feel distinctly Baseten.
- Build and evolve the components, patterns, and design systems that let the team move quickly without lowering the bar.
- Turn complex technical products into clear, compelling web experiences.
- Prototype ambitious interactive and experimental ideas when a launch calls for it.
- Make it dramatically easier for the brand and marketing teams to get great work onto the internet.
- Set the bar for web design and frontend craft across the company.

## REQUIREMENTS

- Fluency in modern frontend development: React, Next.js, HTML, CSS, and JavaScript or TypeScript.
- Ability to move from Figma into code and own the final result in production.
- Deep attention to typography, layout, interaction, motion, and responsiveness.
- Systems thinking, with a track record of building reusable components and patterns instead of solving every page from scratch.
- Comfort experimenting, iterating, and using data to make a site more effective without turning it into a growth hack.
- Interest in technical products and the ability to make complex ideas feel clear without flattening them.
- Strong opinions about the web, and the ability to articulate why something works and why it doesn't.

## NICE TO HAVE

- Experience with motion design, animation, or WebGL.
- Experience with Three.js, React Three Fiber, shaders, or creative coding.
- Experience building developer-focused or deeply technical websites.
- Experience working with DatoCMS.

## BENEFITS

- Competitive compensation, including meaningful equity
- (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- (U.S. only) Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you. At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

## About Baseten

## Company Overview
- **One-liner**: Baseten is an AI infrastructure platform that provides high-performance inference infrastructure for deploying, optimizing, and managing AI models in production.
- **Entity Type**: Private (Series F)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Tuhin Srivastava (CEO), Amir Haghighat (CTO), Phil Howes (Co-Founder & Chief Scientist)

## Core Business
- **Primary industry/industries**: AI Infrastructure / Cloud Computing / MLOps
- **Target customers**: B2B, targeting AI-native companies, enterprises, and developers building and deploying large-scale AI applications. Notable customers include Abridge, Cursor, Lovable, Notion, and OpenEvidence.
- **Mission or purpose statement**: Provide the tooling, expertise, and hardware needed for teams to bring performant AI products to market as quickly and reliably as possible. The company's core belief is that "inference is everything" and that the future of AI will consist of millions of specialized models embedded into every product and workflow.

## Products & Services
- **Baseten Cloud**: A fully-managed, global deployment platform for AI models. Provides out-of-the-box performance optimizations, 99.99% uptime, and massive horizontal scale. Supports single-tenant and self-hosted (hybrid) deployments.
- **Baseten Inference Stack**: The proprietary, underlying technology that powers the platform. Includes custom model runtimes (LLMs, embeddings, voice AI, image generation), advanced caching, custom kernels, and cutting-edge performance research. Claims 2x higher throughput and 10% lower latency for embeddings (BEI).
- **Baseten Chains**: Enables granular hardware and autoscaling for compound AI systems, reportedly powering 6x better GPU usage and cutting latency in half.
- **Frontier Gateway (Pre-optimized Model APIs)**: Allows users to instantly test and deploy pre-optimized versions of the latest open-source, custom, and fine-tuned models (e.g., Qwen, DeepSeek, GLM, gpt-oss).
- **Forward Deployed Engineering (FDE)**: A service offering where Baseten engineers work side-by-side with key customers to build, optimize, and scale their models from prototype to production.
- **Training on Baseten**: Allows users to train models and deploy them in one click on the inference-optimized infrastructure.
- **Monetization API**: An inference API that allows model developers to monetize their models.

## Market Standing
- **Valuation/Market Cap**: Not privately disclosed, but the company has raised a total of **$585M** in funding.
- **Key Metric**: Annual revenue of **$7.0M** (as per LinkedIn). Total funding of **$585M**.
- **Notable Investors/Partners**: IVP, Spark Capital, Bond, CapitalG, South Park Commons, Greylock.
- **Growth Signals**:
    - Announced a **Series F** funding round (details not fully public in search results).
    - **Massive headcount growth**: 224.4% year-over-year, now employing 201 people.
    - **LinkedIn follower growth**: 199.9% year-over-year.
    - **Active job postings**: 112 open roles.
    - Acquired the company **Parsed**.
    - Backed by high-profile institutional investors including CapitalG (Alphabet's growth fund) and IVP.

## Competitive Advantages
- **High-Performance Inference Stack**: A proprietary, deeply optimized stack focusing on ultra-low latency and high throughput for the most demanding Gen AI workloads (voice AI, real-time streaming, complex compound AI systems).
- **Customer Obsession & Forward Deployed Engineering**: A hands-on, consulting-style approach with their FDE team, which builds deep, sticky relationships with high-value customers like Abridge and Notion.
- **Global & Hybrid Cloud Flexibility**: Offers both fully-managed cloud and self-hosted deployments within customer VPCs, providing scalability and security for enterprises with strict data governance requirements.
- **Founding Team's Deep Technical Credibility**: Built by former researchers and engineers who experienced the "deployment hell" of AI systems firsthand, giving them deep empathy and expertise in the problem they are solving.

## Strategic Focus
- **Dominating the "Inference-as-a-Service" Market**: The company's core thesis is that inference will become the largest market ever created, and they are building the infrastructure to power it.
- **Scaling for High-Volume, Mission-Critical Workloads**: Focus on reliability, performance, and cost-efficiency for customers who cannot afford downtime or latency (e.g., AI phone calls, real-time translation).
- **Deepening the Technical Stack**: Continuously investing in performance research (custom kernels, new decoding techniques) and expanding capabilities into new areas like voice AI and audio streaming.
- **Aggressive Hiring**: With 112 open positions and massive YoY growth, scaling the engineering, sales, and operations teams is a clear priority.

## Why Work Here
- **Hard Technical Problems**: Engineers work on the most challenging problems in modern infrastructure—model serving, low-level GPU optimization, networking, distributed systems, and observability. This is a high-agency, high-impact engineering environment.
- **High Growth Trajectory**: The company is experiencing explosive growth (224% headcount increase, active hiring). This offers significant career acceleration and ownership opportunities.
- **Strong Engineering Culture**: Founded by engineers, for engineers. The culture emphasizes "first-principles thinking across the entire stack" and a "customer-obsessed" mindset. The employer rating on compensation, culture, and work-life balance is rated highly (5.0).
- **Top-Tier Team & Investors**: The team has strong talent density with hires from Meta, Stripe, Google, NVIDIA, and Databricks. Being backed by top-tier VCs provides stability and a clear long-term vision.
- **Hybrid/In-Office**: Based in San Francisco with a strong in-person or hybrid culture common for fast-moving infrastructure startups.

## Sources
1. [Company Website](https://www.baseten.co/)
2. [Careers Page](https://www.baseten.co/resources/careers/)
3. [About Us (Team)](https://www.baseten.co/about-us/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/baseten)
5. [Ashby Careers Portal](https://jobs.ashbyhq.com/baseten)

## Other roles at Baseten

- [Product Marketing Manager, Partnerships](https://feeny.ai/job/product-marketing-manager-partnerships-baseten-san-francisco-nq8djv2cchyf) — San Francisco, CA
- [Partner Enablement Lead](https://feeny.ai/job/partner-enablement-lead-baseten-san-francisco-hnn1ex9bg330) — San Francisco, CA
- [Engineering Manager Runtime - Storage](https://feeny.ai/job/engineering-manager-runtime-storage-baseten-san-francisco-tj58p3wmtdwz) — San Francisco, CA
- [Sales Manager - Enterprise (New York)](https://feeny.ai/job/sales-manager-enterprise-new-york-baseten-new-york-5tyvjykwwgvp) — New York, NY
- [GRC Manager](https://feeny.ai/job/grc-manager-baseten-san-francisco-h4rsmvjx5r79) — San Francisco, CA
- [Post-Training Applied Researcher](https://feeny.ai/job/post-training-applied-researcher-baseten-san-francisco-rkqr55d1q922) — San Francisco, CA
- [Engineering Manager - Inference Performance](https://feeny.ai/job/engineering-manager-inference-performance-baseten-san-francisco-g288gz5d5c72) — San Francisco, CA
- [Solutions Architect, EMEA](https://feeny.ai/job/solutions-architect-emea-baseten-remote-7wm26ab3zv3k)
- [Software Engineer - Inference Platform](https://feeny.ai/job/software-engineer-inference-platform-baseten-san-francisco-c8ft1e43rhsm) — San Francisco, CA
- [Software Engineer - Inference Performance](https://feeny.ai/job/software-engineer-inference-performance-baseten-san-francisco-z5nwnfabvs6n) — San Francisco, CA