---
title: 'Designer - Own Brand at THE ICONIC'
canonical: 'https://feeny.ai/job/designer-own-brand-the-iconic-sydney-3bj09qznp47h'
type: 'job'
last_seen: '2026-10-21'
---

# Designer - Own Brand at THE ICONIC

- **Company:** THE ICONIC
- **Location:** Sydney, Australia
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-21
- **Apply:** https://job-boards.greenhouse.io/theiconic/jobs/8283963

## Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

We are currently looking for a Designer to join our own brand Design Team. Reporting into our Own Brand Design Manager, this role is essential in driving the conception and development of all product in your brand by always driving innovation & creativity with a customer centric focus. This role is an excellent opportunity for a creative but commercially minded Designer who can translate trends into unique, contemporary designs.

About the role:

- Lead the design direction and a create captivating collection in line with your brand/brands from start to finish
- Maintain a close link with manufacturers to ensure seamless handover of developments, making sure all tech packs submitted are accurate, completed and submitted in line with company timelines.
- Communicate regularly with the Design Team to ensure any critical design issues or developments are highlighted and resolved when required
- Select, develop, and source fabrications, colours, trims etc. in line with company standards
- Attends fit sessions and uses technical ability to ensure best fit is achieved and approve final samples with GT
- Approve all details of final product in line with original design brief
- Understands the manufacturing structure of the supplier’s business in order to recognise cost & manufacturing opportunities for every design submitted
- Participating in range planning meetings to ensure the range is balanced in styling, colour and fabrications.
- Understand and drive company wide strategies and Objectives and Key Results

What it takes

- Minimum of 2-3 years of experience in Junior Designer/Designer role
- Excellent communication and negotiation skills.
- Strong trend forecasting skills with a commercial eye for fashion
- Ability to time manage work load in a fast-paced environment and prioritise tasks effectively
- Proficient in illustrator and photoshop would be advantageous
- Knowledge of industry regulations and compliance requirements.

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

- Flexible working. We offer a hybrid working model so you can do your best work in a way that works for you
- The learning Collective. Get your knowledge fix with our learning days, hackathons and access to Linkedin Learning
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to our discounted gym memberships and wellbeing programs
- People  first. Access to our Employee Assistance Program for you and your family
- Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to talent.attraction@theiconic.com.au

By submitting your application, you acknowledge and agree to the terms of THE ICONIC's [Candidate Privacy Policy](https://www.theiconic.com.au/playbook/candidate-privacy-policy).

## About THE ICONIC

## Company Overview
- **One-liner**: THE ICONIC is Australia and New Zealand’s leading online destination for fashion, sports, beauty, home, and lifestyle, connecting customers with over 1,500 brands and a curated own-brand collection.
- **Entity Type**: Private (subsidiary of Global Fashion Group, which is publicly listed)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2011
- **Founders**: Adam Jacobs, Finn Age Haensel, Andreas Otto

## Core Business
- **Primary Industry**: Online fashion and sports retail, e-commerce
- **Target Customers**: B2C (individual shoppers in Australia and New Zealand)
- **Mission/Purpose**: To redefine the future of retail by creating a seamless, inspiring experience with benchmark-setting customer service, delivery, and returns. The company is committed to being people and planet positive.

## Products & Services
- **THE ICONIC Marketplace**: A comprehensive e‑commerce platform offering over 165,000 items across fashion, sportswear, beauty, kidswear, homewares, and lifestyle products.
- **Own-Brand Collections**: In‑house designed apparel and accessories under THE ICONIC’s private labels.
- **Fulfilment Centre**: A 28,000 sqm facility in Yennora, Sydney, featuring one of the largest mezzanines and pick towers in the Southern Hemisphere, enabling fast delivery and efficient returns.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue ~$50.6 million (LinkedIn estimate); total funding $135 million across three rounds
- **Notable Investors / Partners**: Parent company Global Fashion Group; partners include 1,500+ brands such as Nike, Adidas, Levi’s, Calvin Klein, P.E Nation, Sass & Bide, and Estée Lauder
- **Growth Signals**: Headcount of ~558 employees (+3.5 % YoY); operates in 19 countries (including Vietnam, Philippines, India, UK, Malaysia); engaged in sustainability initiatives and a Reconciliation Action Plan

## Competitive Advantages
- **Scale & Brand Density**: One of the largest online fashion retailers in the region with a vast brand catalogue and exclusive own‑brand lines.
- **Logistics Infrastructure**: Massive fulfilment centre enables industry‑leading delivery speeds and flexible return policies.
- **Customer Obsession**: Known for exceptional customer service, generous returns, and a seamless digital shopping experience.
- **Sustainability Focus**: Active in people‑and‑planet‑positive initiatives, including a Reconciliation Action Plan and support for the Uluru Statement from the Heart.

## Strategic Focus
- Deepen market leadership in Australian and New Zealand fashion e‑commerce
- Expand own‑brand and exclusive products
- Continue investing in technology and AI to enhance the customer experience and operational efficiency
- Drive sustainability and positive social impact through measurable initiatives

## Why Work Here
- **Culture & Values**: A community‑driven environment that encourages authenticity. Employees highlight a welcoming, supportive culture and diverse exposure.
- **Flexibility**: Flexible working solutions including personalised start/finish times and work‑from‑home options.
- **Perks**: Generous employee discounts, exclusive sample sales, professional photo shoots, gym and health insurance discounts, and paid parental leave (including a first‑day‑of‑school leave).
- **Development**: The Learning Collective offers Learning Days, hackathons, coaching, and a Learning Bank for continuous growth.
- **Work Environment**: Dog‑friendly office, open and collaborative spaces.
- **Reviews**: 3.3/5.0 on SEEK (356 reviews). Positives: culture, benefits, diversity. Concerns: occasional heavy workloads, need for clearer management priorities, and limited career progression opportunities for some roles.

## Sources
1. [theiconic.com.au](https://www.theiconic.com.au/playbook/careers)
2. [theiconic.com.au - homepage](https://www.theiconic.com.au/)
3. [seek.com.au - company culture](https://www.seek.com.au/companies/the-iconic-433922/culture)
4. [seek.com.au - company profile](https://au.seek.com/companies/the-iconic-433922)
5. [linkedin.com](https://au.linkedin.com/company/the-iconic)

## Other roles at THE ICONIC

- [Garment Technician - Own Brand](https://feeny.ai/job/garment-technician-own-brand-the-iconic-sydney-ndphpewjgbx8) — Sydney, Australia
- [Entry Buyer - Sports](https://feeny.ai/job/entry-buyer-sports-the-iconic-sydney-1j6dh4nmb2rw) — Sydney, Australia
- [Category Buyer - Own Brand](https://feeny.ai/job/category-buyer-own-brand-the-iconic-sydney-ne9xcbcz00fe) — Sydney, Australia
- [Vendor Management Project Facilitator](https://feeny.ai/job/vendor-management-project-facilitator-the-iconic-barangaroo-yennora-1r65mwkmw41f) — Barangaroo / Yennora
- [Senior Planner - Men's Accessories](https://feeny.ai/job/senior-planner-men-s-accessories-the-iconic-sydney-4z1c3xcszgdz) — Sydney, Australia
- [Category Buyer - Own Brand](https://feeny.ai/job/category-buyer-own-brand-the-iconic-sydney-1htnw40enf0k) — Sydney, Australia
- [Maintenance Technician](https://feeny.ai/job/maintenance-technician-the-iconic-yennora-gngvy6w7zv20) — Yennora
- [Junior Maintenance Technician (Rotating Roster Dayworker & Shiftworker)](https://feeny.ai/job/junior-maintenance-technician-rotating-roster-dayworker-shiftworker-the-iconic-7r9834qq1ts8) — Yennora
- [Merchandise Planning Manager - Men's, Kids & Home](https://feeny.ai/job/merchandise-planning-manager-men-s-kids-home-the-iconic-sydney-8rwg1jfvntf3) — Sydney, Australia