--- title: 'Designer (Visual & IA) at Critical Mass' canonical: 'https://feeny.ai/job/designer-visual-ia-critical-mass-san-jose-qse7y81vnby6' type: 'job' last_seen: '2026-09-11' --- # Designer (Visual & IA) at Critical Mass - **Company:** Critical Mass - **Location:** San Jose, CA - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/criticalmass/jobs/8073179 ## Job description The Designer is responsible for creating and supporting a wide range of high-quality digital and visual design deliverables across different types of creative projects. This role is highly versatile and hands-on, combining strong foundational design skills with an interest in emerging AI technologies and creative workflows. The ideal candidate is a well-rounded designer who can move comfortably between different types of creative work, from developing digital assets and visual concepts to editing and refining imagery in Photoshop and exploring AI-powered tools and workflows. Experience with prompting, generative AI platforms, and agentic creative workflows is highly valued. This role requires strong collaboration skills, as the Designer will work closely with Creative Directors, Associate Creatives, and cross-functional teams to develop effective and visually engaging solutions. The ability to adapt to different project needs, learn new tools, and balance creativity with execution will be key to success in this position. We expect our team to work from an office a minimum of 3 days a week. You Will - Create and adapt high-quality digital and visual design assets across a variety of creative projects and deliverables. - Develop visual concepts and design solutions that align with creative direction, brand standards, and project objectives. - Apply strong graphic and digital design fundamentals across layouts, typography, composition, color, imagery, and visual hierarchy. - Create, edit, retouch, and optimize visual assets using Photoshop and other Adobe Creative Suite tools. - Work across different types of design requests, adapting your approach to the needs of each project. - Explore and incorporate AI-powered tools into creative workflows to support ideation, asset creation, exploration, and production. - Develop and refine prompts for generative AI tools and other AI-assisted creative platforms. - Experiment with platforms such as Midjourney and other emerging AI technologies to enhance creative output and workflows. - Contribute to AI-assisted and agentic creative workflows, identifying opportunities to improve efficiency, ideation, and production processes. - Collaborate closely with Creative Directors, Associate Creatives, and cross-functional teams throughout the creative process. - Translate creative direction and feedback into polished, production-ready design solutions. - Participate in creative reviews and incorporate feedback effectively. - Maintain consistency, quality, and attention to detail across all design deliverables. - Organize and maintain design files, assets, and working documents using Figma and other relevant tools. - Manage multiple projects and priorities while meeting deadlines in a fast-paced creative environment. - Stay current with emerging design trends, creative technologies, AI tools, and industry best practices. You Have - 3–5 years of experience in graphic design, digital design, visual design, or a related creative field. - Strong foundational knowledge of graphic and digital design principles, including composition, typography, layout, color, imagery, and visual hierarchy. - Strong proficiency in Figma and Adobe Creative Suite, particularly Photoshop. - Strong image editing and retouching skills in Photoshop. - Experience working with AI-powered creative tools and generative AI platforms. - Familiarity with platforms such as Midjourney or similar generative AI tools. - Exposure to AI-assisted or agentic workflows is a strong plus. - Ability to work across a broad range of design needs and adapt quickly to different creative challenges. - Strong attention to detail and a high standard for visual quality. - Ability to interpret creative direction and translate it into compelling visual solutions. - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. - Ability to work independently while also contributing effectively within a collaborative creative environment. - English proficiency at a B2 level or higher (written and verbal communication). - Experience working with international clients or global creative teams. - Familiarity with collaboration and project management tools such as Slack, Zoom, Jira, Trello, Asana, Basecamp, Google Drive, or similar platforms is a plus. ## What We Offer - Maternity and parental leave extra days - Competitive benefits packages - Vacation, compassionate leave, sick days, and flex days - Access to online services for families and new parents - Diversity and Inclusion Board with 12 affinity groups - Internal learning and development programs - Enterprise-wide employee discounts - And more… At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today! The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The Ask Stems From Our Want To Strengthen opportunity for continuous learning Improve collaboration and team relationships. Increase employee engagement This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly. Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx ## About Critical Mass ## Company Overview - **One-liner**: Critical Mass is a digital experience design agency that creates connected digital ecosystems for global brands through design, technology, data, and AI. - **Entity Type**: Private (subsidiary of Omnicom Group Inc., a publicly traded holding company) - **Headquarters**: Calgary, Alberta, Canada - **Founded**: 1996 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Advertising Services / Digital Experience Design & Marketing - **Target customers**: B2B, Enterprise (serves globally renowned brands such as Apple, Adobe, BMW, Nike, Diageo, Airbnb, and BNY) - **Mission or purpose statement**: “We create connected digital ecosystems through design and technology” – powering brand differentiation with performance driven by data, technology, AI, creative, and media. ## Products & Services - **Intelligence & Insights**: Data-driven research and analytics to uncover customer behavior and market opportunities. - **Brand & Creative**: Strategy, visual identity, and storytelling across digital and traditional channels. - **Experience Design**: User experience (UX) and interface design for web, mobile, and connected products. - **CRM & Loyalty**: Customer relationship management programs and loyalty platform design. - **Social**: Social media strategy, content creation, and community management. - **Technology**: Custom software development, platform engineering, and system integration. - **Data & AI**: Advanced analytics, machine learning models, and AI-powered personalization. - **Performance Marketing**: Paid search, social advertising, and programmatic media buying. - **Media**: Media planning, buying, and optimization across channels. - **Automation**: Marketing automation and workflow orchestration solutions. ## Market Standing - **Valuation/Market Cap**: Not disclosed (subsidiary of Omnicom Group Inc.) - **Key Metric**: Annual Revenue of $300M (2024‑2025 data) - **Notable Investors/Partners**: Parent company Omnicom Group Inc. (NYSE: OMC); key clients include Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY Mellon. - **Growth Signals**: Headcount of ~1,448 employees (LinkedIn, 2025) with +6.9% YoY growth; 12–14 offices across North America, Europe, Latin America, and Asia; award wins – Fast Company’s 100 Best Workplaces for Innovators, Digiday’s Most Innovative Agency; in-house development program for emerging talent (no experience required). ## Competitive Advantages - **Global footprint** with offices in 13+ countries enabling cross‑market campaigns. - **Award‑winning creative and technical capabilities** recognized by industry peers. - **Deep client relationships** with iconic brands across multiple verticals (tech, auto, luxury, finance). - **In‑house development program** for emerging talent, lowering the barrier to entry and building a pipeline of skilled practitioners. - Culture described as “big talent and tiny egos,” emphasizing collaboration and low politics. ## Strategic Focus - Continued investment in **AI, data, and automation** to deliver connected ecosystems that drive measurable performance. - Expanding **media and performance marketing** capabilities alongside traditional creative and design. - Growing **global delivery network** (e.g., Costa Rica, Colombia, Japan) to offer cost‑effective scale. - Nurturing **emerging talent** through internal programs to sustain a pipeline of digital‑first creators. ## Why Work Here - **Culture**: “The people make the place” – a collaborative, low‑ego environment that attracts “digitally‑minded creative folks.” Fast Company named it one of the 100 Best Workplaces for Innovators. - **Work policy**: In‑office (based on Built In profile and office‑centric job postings); 12 global offices (Vancouver, Calgary, Toronto, New York, Chicago, Los Angeles, London, São Paulo, Tokyo, San José, etc.). - **Notable perks**: In‑house development program for emerging talent (“No experience required”); opportunities to work with world‑class brands; “equal parts laughter and resolve” in team culture. - **Engineering/creative culture**: Cross‑functional teams (strategy, design, technology, media) with a flat hierarchy; employees report high autonomy on projects. ## Sources 1. [criticalmass.com](https://www.criticalmass.com/) 2. [criticalmass.com/jobs](https://www.criticalmass.com/jobs) 3. [linkedin.com/company/critical-mass](https://www.linkedin.com/company/critical-mass) 4. [builtin.com/company/critical-mass](https://builtin.com/company/critical-mass) 5. [job-boards.greenhouse.io/criticalmass](http://job-boards.greenhouse.io/criticalmass) ## Other roles at Critical Mass - [Project Manager (Media & Digital Campaigns)](https://feeny.ai/job/project-manager-media-digital-campaigns-critical-mass-san-jose-25w0etqsvdg0) — San Jose, CA - [Talent Acquisition Manager](https://feeny.ai/job/talent-acquisition-manager-critical-mass-san-jose-eqs7wdhrcq9q) — San Jose, CA - [Quality Control Specialist (Onsite - Creative)](https://feeny.ai/job/quality-control-specialist-onsite-creative-critical-mass-san-jose-p34jeerhvk64) — San Jose, CA - [Marketing Science, Analyst](https://feeny.ai/job/marketing-science-analyst-critical-mass-san-jose-3nw0xgw60brv) — San Jose, CA - [Senior Project Manager (Digital Projects)](https://feeny.ai/job/senior-project-manager-digital-projects-critical-mass-san-jose-4hy5tde6z111) — San Jose, CA - [Quality Assurance Specialist](https://feeny.ai/job/quality-assurance-specialist-critical-mass-san-jose-mxtaxayxyqpk) — San Jose, CA - [Marketing Science, Analyst - Media](https://feeny.ai/job/marketing-science-analyst-media-critical-mass-san-jose-b02a782q3vv2) — San Jose, CA - [Project Manager (Creative)](https://feeny.ai/job/project-manager-creative-critical-mass-san-jose-gf9jw10hjv3r) — San Jose, CA - [Quality Control Specialist (Creative - Onsite)](https://feeny.ai/job/quality-control-specialist-creative-onsite-critical-mass-san-jose-y2hs3hdz1syw) — San Jose, CA - [Senior Media Associate, AdOps](https://feeny.ai/job/senior-media-associate-adops-critical-mass-san-jose-xz0n04cdyf5x) — San Jose, CA