---
title: 'Developer Advocate at Asana'
canonical: 'https://feeny.ai/job/developer-advocate-asana-vancouver-ebcx6rz5mwsx'
type: 'job'
last_seen: '2026-11-04'
---

# Developer Advocate at Asana

- **Company:** Asana
- **Location:** Vancouver, Canada
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-11-04
- **Apply:** https://www.asana.com/jobs/apply/8257464?gh_jid=8257464

## Job description

Developer Advocate

We’re looking for an experienced Developer Advocate in our Vancouver Office. Our work informs teams at every level of the company and drives key roadmap decisions. Asana’s developer platform is growing, and we need a credible external voice in the developer and AI community. This role is about presence, trust, and distribution. You will represent Asana in the spaces where developers and builders actually live: on social media, at conferences, in forums, and through the content you create, and you will represent those developers at Asana.

We’re looking for the kind of person other developers follow because they consistently reinforce a trusted feedback loop between developers and the companies they’re building with. We need someone who can speak with real authority on agents and agentic workflows — and can articulate, better than anyone outside the company, how Asana creates value in an agentic world. If people in your corner of the developer community already look to you for approaches to AI, agentic workflows, and/or productivity tooling, we want to talk.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

## What you’ll achieve

- Design and execute developer engagement strategies that drive adoption of Asana’s platform, APIs, and SDKs.
- Author high-quality technical content, including sample apps, code tutorials, technical blog posts, and API documentation.
- Engage with the developer community across forums, events, workshops, and social channels, serving as the primary advocate for developer needs.
- Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and help shape platform roadmaps.
- Build strong cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth.
- Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization.

## About you

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs.
- Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby.
- Excellent written and verbal communication skills, with a passion for breaking down complex technical topics into engaging, accessible content.
- Strong empathetic approach to developer experience, with a passion for understanding user pain points and championing their solutions internally.
- Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

## What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000-$235,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

## About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

[Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db) to stay up to date on job opportunities and life at Asana.

## About Asana

## Company Overview
- **One-liner**: Asana provides an operating system for human-agent teams, enabling organizations to coordinate critical workflows with a shared plan, shared memory, and enterprise-grade governance.
- **Entity Type**: Public (NYSE: ASAN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2008 (based on the company’s reference to “18 years of multiplayer architecture” in 2026) [asana.com](https://asana.com/company)
- **Founders**: Dustin Moskovitz and Justin Rosenstein

## Core Business
- **Primary industry**: Work management / enterprise collaboration software.
- **Target customers**: B2B, including small teams, large enterprises, and global organizations across over 200 countries.
- **Mission**: “To help humanity thrive by enabling the world’s teams to work together effortlessly.” [asana.com](https://asana.com/company)

## Products & Services
- **Asana Platform (SaaS)**: A cloud-based work management tool built on the Asana Work Graph®, offering shared plans, goals, portfolios, cross-functional workflows, and governance. The platform now supports human–agent collaboration, integrating AI agents into the same environment where humans work.

## Market Standing
- **Valuation / Market Cap**: Not publicly available from the provided sources.
- **Key Metric**: Not publicly available from the provided sources (public company financials such as annual revenue are not included in the search results).
- **Notable Investors / Partners**: Not specified in the provided materials.
- **Growth Signals**: Acquisition of StackAI to unify human and agent workflows [asana.com](https://asana.com/culture-and-belonging); global presence with 13 office locations [asana.com](https://asana.com/jobs); named a Great Place to Work for multiple consecutive years.

## Competitive Advantages
- **Work Graph® Technology**: A multiplayer architecture that maintains a shared, real-time representation of work across people and tasks.
- **Enterprise Governance**: Role-based controls, security, and compliance features built for large organizations.
- **AI Integration**: Native support for AI agents running alongside humans on a single platform, differentiating Asana from pure human-only coordination tools.
- **Culture of Clarity**: Operating principles that emphasize transparency, accountability, and empathy, which translate into product design and customer trust.

## Strategic Focus
- **Human‑Agent Workflows**: Asana is positioning itself as the operating system where humans and AI agents collaborate seamlessly, with shared memory and governance.
- **AI Innovation**: An internal AI Council fosters a culture of AI-driven innovation, and the company continues to release new AI features to help customers achieve goals faster. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Global Expansion**: Growing its office footprint and customer base in over 200 countries.

## Why Work Here
- **Culture**: Recognized by Fortune as a Great Place to Work (Bay Area list for eight consecutive years) and by Inc. (seven consecutive years). Employees report 89% satisfaction vs. 57% at a typical U.S. company. [asana.com](https://asana.com/inside-asana/great-place-to-work)
- **Values**: Operating principles include “Solve it together,” “Act like you own it,” “Start with heart,” “Know your customer,” “Get to Beta,” and “Cut to the core.” [asana.com](https://asana.com/company)
- **Work Model**: Office-centric hybrid schedule in San Francisco and New York: standard in-office days Monday, Tuesday, Thursday; work-from-home Wednesdays; Friday flexibility depends on role. [asana.com](https://asana.com/jobs/all)
- **Benefits**: 16 weeks paid parental leave, free therapy/coaching via Modern Health, pay equity studies conducted twice a year, employee resource groups (ERGs), mentorship and sponsorship programs, training in bias and harassment, and an apprenticeship program (AsanaUp). [asana.com](https://asana.com/culture-and-belonging)
- **Engineering & Growth**: Access to big responsibilities, leadership training, and a strong commitment to accessibility (WCAG 2.1 AA compliance).

## Sources
1. [asana.com](https://asana.com/company) – Company overview, mission, history, values, office locations
2. [asana.com](https://asana.com/culture-and-belonging) – Culture, belonging, benefits, ERGs, StackAI acquisition
3. [asana.com](https://asana.com/jobs) – Careers page, benefits, development
4. [asana.com](https://asana.com/jobs/all) – Hybrid work policy, specific job listing details
5. [asana.com](https://asana.com/inside-asana/great-place-to-work) – Great Place to Work recognition, AI Council, employee satisfaction

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