---
title: 'Digital Ad Ops Coordinator, Lyft Ads at Lyft'
canonical: 'https://feeny.ai/job/digital-ad-ops-coordinator-lyft-ads-lyft-san-francisco-n1jxkxgj6hfs'
type: 'job'
last_seen: '2026-11-10'
---

# Digital Ad Ops Coordinator, Lyft Ads at Lyft

- **Company:** Lyft
- **Location:** San Francisco, CA
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://app.careerpuck.com/job-board/lyft/job/8927244002?gh_jid=8927244002

## Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ad’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a detailed focused team member passionate about solving problems and executing high quality campaigns.

As a Digital Ad Ops Coordinator at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns.

Responsibilities:

- Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform
- Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
- Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
- Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
- Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
- Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
- Troubleshoot and resolve any technical issues related to ad delivery and performance
- Generate regular reports on campaign performance and provide insights to advertisers and internal teams
- Utilize data to develop performance insights and recommendations for campaign improvements
- Collaborate closely with Lyft Ad’s sales and account management teams to understand advertiser objectives and deliver on campaign goals
- Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
- Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies
- Stay informed about changes in advertising regulations and update campaigns accordingly
- Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad’s O&O tools.

Experience:

- BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech  industry
- Proficiency in ad management platforms preferably Microsoft Advertising platform
- Strong analytical skills and the ability to translate data into actionable insights
- Excellent communication, interpersonal, and organizational skills
- Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
- Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
- Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
- Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting.
- Must be comfortable leading projects with limited direction or oversight

Benefits:

- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $81,000 - $101,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

## About Lyft

## Company Overview
- **One-liner**: Lyft operates a ride-hailing, bikeshare, and scooter platform that connects drivers and riders, aiming to reduce personal car ownership and make cities more livable.
- **Entity Type**: Public (NASDAQ: LYFT)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Logan Green and John Zimmer

## Core Business
- **Primary industry/industries**: Mobility, Transportation, Ride-hailing, Micromobility
- **Target customers**: B2C (riders and drivers), B2B (Lyft Business for enterprise commutes), and public sector (transit partnerships)
- **Mission or purpose statement**: "To serve and connect" — building a more connected world, ride by ride.

## Products & Services
- **[Lyft Rideshare]**: The core on-demand ride-hailing service connecting passengers with drivers. Type: Platform / Service.
- **[Lyft Pink]**: A subscription membership offering perks like discounted rides, priority airport pickups, and free bike/scooter unlocks. Type: Subscription.
- **[Lyft Business]**: A suite of tools for companies to manage employee commutes, client rides, and delivery logistics. Type: B2B SaaS / Service.
- **[Lyft Bikes & Scooters]**: Shared electric bikes and scooters available in select cities, including the Bixi network in Montreal. Type: Micromobility Service.
- **[Lyft Flexdrive]**: A car rental program for drivers who don't own a vehicle, enabling them to earn on the platform. Type: Service / Fleet Management.
- **[Lyft Ads]**: In-app advertising platform allowing brands to reach riders and drivers. Type: Ad Tech / Marketplace.

## Market Standing
- **Valuation/Market Cap**: Approximately $4.5 billion (as of mid-2025, market cap fluctuates). **Not publicly available** for private valuation — public company.
- **Key Metric**: Annual Revenue of approximately $4.4 billion (FY 2023), with $1.3 billion in Q1 2025 reported revenue.
- **Notable Investors/Partners**: Major institutional investors include Fidelity, Vanguard, and BlackRock. Key partners include Uber (in some markets, e.g., transit data sharing), Motivate (bikeshare operator), and various municipal transit agencies.
- **Growth Signals**: Launched Lyft Ads in 2024; expanded into autonomous vehicle partnerships (Waymo, Motional); opened new offices in Toronto (2024) and Mexico City (2022); strong recovery in ride volumes post-pandemic.

## Competitive Advantages
- **Differentiated brand and culture**: Known for a friendlier, more community-oriented brand compared to competitors, with a focus on driver and rider safety.
- **Integrated multimodal platform**: Combines ride-hailing, bikes, scooters, and public transit info in one app, making it a one-stop mobility solution.
- **Strong transit partnerships**: Deep integrations with city transit agencies (e.g., Montreal's Bixi, LA Metro) provide a unique public-sector moat.
- **Data & network effects**: Large dataset on urban mobility patterns enables better routing, pricing, and demand prediction.

## Strategic Focus
- **Autonomous vehicle (AV) readiness**: Building partnerships and infrastructure to integrate AVs into the platform, positioning for a future without human drivers.
- **Advertising revenue**: Scaling Lyft Ads to create a new high-margin revenue stream, leveraging its large user base.
- **International expansion**: Selectively entering new markets (e.g., Canada, Mexico) and deepening presence in existing ones via bikeshare and transit.
- **Profitability**: Continued focus on operational efficiency and cost discipline to achieve sustained GAAP profitability.

## Why Work Here
- **Culture**: Lyft emphasizes a welcoming, inclusive culture with core values like "Be yourself," "Make it happen," and "Uplift others." The company fosters a strong sense of belonging through Employee Resource Groups (ERGs) and community events.
- **Remote/Hybrid/Office Policy**: Hybrid model — employees are expected in the office a few days a week, with flexibility. Offices are designed with tech-equipped workspaces, stocked kitchens, and themed rooms.
- **Notable Perks**:
    - **Health & Well-being**: Comprehensive medical, dental, vision; free One Medical membership; free access to therapists via Modern Health.
    - **Time Off**: Unlimited paid vacation for salaried US employees; generous PTO for hourly employees.
    - **Parental Leave**: 18 weeks of paid leave for all new parents (biological, adoptive, foster).
    - **Financial**: 401(k) plan with financial training sessions.
    - **Commute**: Free Lyft Pink membership; pre-tax commuter benefits.
    - **Learning**: Udemy subscription for professional development; mentorship programs for interns and new grads.
    - **Office Environment**: Dog-friendly offices; regular team offsites and social events.
- **Engineering Culture**: Known for high-impact work on large-scale distributed systems, machine learning, and mobile engineering. Early-career talent is highly valued, with structured mentorship and real project ownership.

## Sources
1. [Lyft Careers](https://www.lyft.com/careers)
2. [Lyft Life at Lyft](https://www.lyft.com/careers/life-at-lyft)
3. [Lyft Early Talent Programs](https://www.lyft.com/careers/early-talent)
4. [Lyft Homepage](https://www.lyft.com/)
5. [LinkedIn Lyft](https://www.linkedin.com/company/lyft)

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