--- title: 'Digital Advertising Data Analyst at Appier' canonical: 'https://feeny.ai/job/digital-advertising-data-analyst-appier-taipei-hk4zaeyad3j2' type: 'job' last_seen: '2026-09-07' --- # Digital Advertising Data Analyst at Appier - **Company:** Appier - **Location:** Taipei, Taiwan - **Posted:** 2026-08-10 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/appier/jobs/8118867 ## Job description ## About Appier Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit [www.appier.com](http://www.appier.com/) for more information. ## Role Mission As our Digital Advertising Data Analyst, you won't just be moving data—you'll be defending our revenue and driving our growth. You will bridge the gap between complex datasets and high-pressure business decisions. Whether you are uncovering a campaign's "hidden" success to secure a contract renewal or identifying sophisticated ad fraud to protect a client's budget, your insights will be the backbone of our commercial strategy. ## Key Responsibilities - Performance Optimization: Analyze real-time campaign data to provide actionable "pivot" suggestions that directly improve client KPIs. - Fraud Defense: Develop and maintain fraud detection reports to proactively address client concerns and ensure high-quality traffic. - Stakeholder Communication: Present findings clearly to management and clients, often in high-pressure situations where data must be the "voice of reason." Technical Requirements To succeed in this role, you must be a power user of our primary stack: - SQL: Expert level. Ability to rapidly write complex, performant queries across large, nested datasets. - Python: Proficient in data manipulation (Pandas/NumPy) and automating repetitive reporting tasks. - Tableau: Ability to build intuitive, client-facing dashboards that tell a story at a glance. - Google Sheets: Advanced capabilities for quick-turnaround tactical analysis. The Ideal Candidate - Battle-Tested: You have thick skin. You can stay calm and objective when presenting data to stressed stakeholders or skeptical clients. - Business Intuition Backed by Fact: You combine sharp business acumen with analytical rigor. You know what "normal" looks like, spot exceptions instantly, and leverage data—not guesswork—to drive high-impact solutions. - Analytical Curiosity: You don't wait to be told what to look for. You see a dip in performance and hunt for the "why" before anyone asks. Why This Role? You will have a seat at the table during major contract negotiations and play a pivotal role in the company's financial health. ## #LI-TC1 ## About Appier ## Company Overview - **One-liner**: Appier is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to turn AI into ROI through cutting-edge AdTech and MarTech solutions. - **Entity Type**: Public (Tokyo Stock Exchange, ticker 4180) - **Headquarters**: Taipei, Taiwan (with 17 offices globally including San Francisco) - **Founded**: 2012 - **Founders**: Chih-Han Yu (CEO), Wan-Ling Lee (COO), Ming-Yu Chen (CSO), Chia-Yung Su (CTO), Che-Hsu Chang (CIO) ## Core Business - **Primary industry**: AI-powered advertising technology (AdTech) and marketing technology (MarTech) - **Target customers**: B2B – primarily enterprise and SMB businesses seeking AI-driven marketing automation, customer data platforms, and programmatic advertising - **Mission**: "Making AI Easy" – helping businesses turn Agentic AI into ROI ## Products & Services - **Ad Cloud**: Performance-driven advertising platform that automates creative testing, audience targeting, and campaign optimization to maximize ROAS. - **Personalization Cloud**: Cross-channel customer engagement platform that personalizes every touchpoint using real-time AI adaptation (includes AIQUA). - **Data Cloud (AIRIS)**: AI-powered Customer Data Platform (CDP) that centralizes, segments, and activates data for unified audience intelligence and real-time decision-making. - **Other tools**: Aictivate (mobile gamer re-engagement), CrossX (advertising solution), BotBonnie (conversational marketing platform), AdCreative.ai (generative AI creative generation). ## Market Standing - **Valuation/Cap**: Market capitalization not publicly available in the search results; company is listed on the Tokyo Stock Exchange (Prime section since 2025). - **Key Metrics**: Total funding raised (estimated from disclosed rounds): ~$142M+ (Series A $6M, Series B1 $23M, Series C $33M, Series D $80M). Annual revenue not disclosed. - **Notable Investors/Partners**: Sequoia Capital, SoftBank Group, LINE Corporation, NAVER, EDBI, AMTD Group, TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, JAFCO Asia/Investment, UMC Capital, TransLink Capital, MediaTek Ventures, Fontaine Capital, UOB Venture Management. - **Growth Signals**: Expanded from 4-person start-up to 17 offices globally, serves 1,800+ customers, acquired Woopra (2022), BotBonnie, QGraph, Emin, AdCreative.ai; ranked top ROI-driving ad partner by Singular for two consecutive years; moved to TSE Prime listing in 2025. ## Competitive Advantages - **Deep AI R&D**: 70% of R&D staff hold PhDs or Master’s degrees in AI/Big Data, with 400+ academic publications. - **Agentic AI Platform**: Autonomous, adaptive agents for advertising, personalization, and data – built on proprietary machine learning, deep learning, and generative AI. - **Full-funnel coverage**: Combines AdTech and MarTech in a unified AI-native stack. - **Global footprint with localised expertise**: Strong presence across APAC, Europe, and US enables cross-border scalability. ## Strategic Focus - **Agentic AI expansion** – further develop autonomous AI agents across advertising, personalization, and data clouds. - **Global growth** – strengthen presence in US and European markets following recent acquisitions (AdCreative.ai, Woopra). - **Generative AI innovation** – incorporate generative AI into creative and campaign workflows. - **Sustainability & governance** – Received “AA” MSCI ESG rating, integrating ESG into operations. ## Why Work Here - **Culture**: “H-appier” framework – Hungry (ambitious, fearless), Humble (open-minded, adaptive), Happier (direct communication, diversity & inclusion, growth). Strong emphasis on execution excellence and customer centricity. - **Remote/Hybrid/Office**: 17 offices globally; specific policy not detailed but positions are likely hybrid/office-based depending on role (many engineering jobs listed in San Francisco, Taipei, etc.). - **Team**: 642 total employees (Built In estimate); engineering roles heavily weighted in AI/ML. - **Perks & environment**: “Start a career, not a job” – career growth tools, collaborative environment, celebration of wins. ## Sources 1. [appier.com](https://www.appier.com/en/) 2. [appier.com/about](https://www.appier.com/en/about) 3. [appier.com/career](https://www.appier.com/en/about/career/) 4. [greenhouse.io](http://job-boards.greenhouse.io/appier) 5. 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