---
title: 'Digital Advertising, Media Buying & Strategy Manager at Feld Entertainment'
canonical: 'https://feeny.ai/job/digital-advertising-media-buying-strategy-manager-feld-entertainment-ellenton-y73qayrrmewc'
type: 'job'
last_seen: '2026-09-12'
---

# Digital Advertising, Media Buying & Strategy Manager at Feld Entertainment

- **Company:** Feld Entertainment
- **Location:** Ellenton, FL
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/feldinc/4fef6e10-9396-4dae-91ec-dbc70de6119c

## Job description

The Digital Advertising, Media Buying & Strategy Manager is a leadership role within the Digital Media and Communications function, responsible for media strategy, execution oversight, performance analytics, testing frameworks, and cross-functional partnership across domestic and international markets. This role helps shape how Feld approaches paid media across its live event portfolio. Success in this role means making smart media investment decisions, turning performance data into clear actions, improving how campaigns are planned and measured, and helping teams and partners work more effectively across markets. The role supports Feld Entertainment’s mission to create memorable experiences that bring people together and uplift the human spirit, while advancing our core values of Quality, Integrity, Passion, and Teamwork and Collaboration.

Essential Job Functions

- Develop and execute paid media strategies for assigned Feld campaigns across domestic and international markets.
- Manage paid media activation, including campaign setup, launch, pacing, optimization, and performance reporting across assigned channels and platforms.
- Demonstrate strong hands-on paid media expertise, with particular depth in Google Ads and CTV. Experience across      additional major platforms, including Meta, YouTube, TikTok, and DV360, is preferred.
- Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans, creative needs,       localization, and campaign priorities.
- Serve as a trusted media advisor to internal stakeholders, providing clear recommendations that connect media strategy and performance to business objectives.
- Manage assigned media budgets, vendor relationships, and platform partnerships to support performance goals and efficient investment.
- Build productive relationships with media vendors, platform representatives, and agency partners to identify strategic pportunities, beta programs, and market insights.
- Oversee international campaign readiness, including creative localization, QA, trafficking, launch coordination, and market-specific execution needs.
- Monitor performance trends and adjust media plans to improve results against campaign goals.
- Connect media investment decisions and performance insights to ticket sales, attendance goals, and broader business performance.
- Develop and maintain KPI frameworks and benchmarking standards across brands and regions.
- Train team members on analytics tools, testing methodologies, statistical significance, and performance measurement best practices.
- Design and manage A/B testing roadmaps, methodologies, success criteria, documentation standards, and team-wide workflows that support continuous performance improvement.
- Develop POVs on emerging platforms, tactics, technologies, and industry trends and assess their potential application to Feld's business.
- Partner with Creative, Analytics, Brand teams, agencies, and platform partners to test and pilot innovative approaches.
- Present recommendations with confidence and clarity, simplifying complex media concepts, performance insights for non-media stakeholders and senior leadership.
- Maintain consistent, proactive communication with leadership through clear updates, escalation, documentation, and recommendations.

Job Qualifications

- Bachelor’s degree in Marketing, Business, Analytics, Advertising, or a related field preferred.
- 5+ years of experience in digital advertising, digital marketing, or media strategy
- Experience mentoring or providing guidance to team members strongly preferred
- Experience with campaign reporting, dashboarding, KPI frameworks, and analytics tools such as Looker Studio, Power BI, Tableau, Google Analytics, platform reporting, or similar tools preferred.
- Experience managing paid media budgets of $1M+ annually, including campaign pacing, budget allocation, optimization, forecasting, and ROI/ROAS reporting.
- Experience planning, buying, optimizing, or evaluating paid media across major digital channels, with particular experience in Google Ads and connected TV.
- Experience across additional channels and platforms such as Meta, TikTok, paid social, paid search, programmatic, online video, YouTube, and DV360 preferred.
- Experience working in a media agency environment, including managing multiple brands or campaigns, competing priorities, and client communication preferred.
- Experience in entertainment, live events, consumer-facing industries, or e-commerce is advantageous.
- Demonstrates accountability by managing complex digital campaigns with care, clarity, and consistency, maintaining quality under pressure while partnering with others to resolve issues quickly and keep work moving forward.
- Identifies root causes quickly, troubleshoots independently, prevents repeat issues, and resolves challenges before they escalate.
- Communicates clearly with internal teams, external agencies, media vendors, and senior stakeholders; builds productive relationships and influences without authority across a matrixed environment.
- Balances day-to-day execution with long-term capability building, process improvement, and organizational scalability.
- Comfortable shifting priorities, working in ambiguity, and pivoting quickly as the business demands.

## About Feld Entertainment

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

## Equal Opportunity Employer

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.

## About Feld Entertainment

## Company Overview
- **One-liner**: Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences, including iconic shows like Monster Jam, Disney On Ice, and Ringling Bros. and Barnum & Bailey Circus.
- **Entity Type**: Private (Family-owned)
- **Headquarters**: Ellenton, Florida, United States (also listed as Palmetto, FL)
- **Founded**: 1967
- **Founders**: Irvin Feld (family-owned and operated, currently led by Chairman and CEO Kenneth Feld)

## Core Business
- **Primary industry**: Live family entertainment, touring productions, motorsports, and theatrical events.
- **Target customers**: B2C – families, children, and live-event enthusiasts globally.
- **Mission**: “Create memories and moments that light up arenas, stadiums, stages, homes and hearts around the world.”

## Products & Services
For each major offering:
- **Monster Jam™**: High‑octane monster truck touring series featuring custom‑built trucks, freestyle competitions, and stadium shows.
- **Disney On Ice™**: Ice skating productions featuring Disney characters and stories, performed in arenas worldwide.
- **Ringling Bros. and Barnum & Bailey® Circus**: The “Greatest Show on Earth” – a live circus spectacle with acrobats, animals, and clowns.
- **Monster Energy AMA Supercross**: Professional motorcycle racing series on indoor tracks.
- **SuperMotocross World Championship**: A championship combining outdoor motocross and supercross events.
- **Feld Entertainment also produces other touring shows, special events, and merchandise/logistics support for its portfolio.**

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, family‑owned).
- **Key Metric**: Total funding – not applicable (bootstrapped, family‑owned). Annual revenue is not disclosed.
- **Notable Investors/Partners**: Family‑owned; no external investors. Key partners include Disney, Monster Energy, and AMA (American Motorcyclist Association).
- **Growth Signals**: Operates in more than 80 countries across six continents; continues to expand touring schedules and add new productions (e.g., SuperMotocross World Championship).

## Competitive Advantages
- **Exclusive licenses**: Holds long‑term rights to produce Disney On Ice and Monster Jam, creating a strong moat.
- **Global reach and experience**: Decades of experience in logistics, touring, and live‑event production across diverse markets.
- **Brand recognition**: Iconic properties (Ringling Bros., Monster Jam) with built‑in fan bases.
- **Vertical integration**: Owns production, marketing, and distribution capabilities for its live shows.

## Strategic Focus
- **Current priorities**: Expanding international touring, enhancing digital engagement (e.g., streaming or digital content), and developing new live‑event formats.
- **Direction for growth**: Deepening relationships with existing IP partners, exploring new family‑friendly entertainment concepts, and leveraging data to optimize routing and marketing.

## Why Work Here
- **Culture highlights**: Family‑oriented, inclusive environment that “celebrates diversity.” Employees are part of creating magical experiences for millions.
- **Remote/hybrid/office policy**: Most roles are on‑site at the Florida headquarters or at touring locations (e.g., warehouse in Jessup, MD). Some positions involve extensive travel with touring shows.
- **Notable perks** (from careers page):
  - 401(k) with company match (defer 1–60% of pretax earnings)
  - Medical, dental, vision insurance (pre‑tax deductions)
  - Paid time off: 18 days/year (0–3 years), 23 days (4–10 years), 28 days (10+ years)
  - 8 paid holidays
  - Tuition reimbursement up to $2,000 per year (based on grades)
  - Free show tickets (24 complimentary tickets per year to select shows)
  - Employee discount programs (local restaurants, gyms, national retailers)
  - Volunteer program (4 hours/month for local charity)
  - Life insurance, disability coverage, flexible spending accounts

## Sources
1. [Feld Entertainment – Official Site](https://www.feldentertainment.com/)
2. [Feld Entertainment – Careers](https://www.feldentertainment.com/careers/)
3. [Feld Entertainment – All Positions (Lever)](https://jobs.lever.co/feldinc)
4. [Indeed – Feld Entertainment Company Profile](https://www.indeed.com/cmp/Feld-Entertainment,-Inc.-3)

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