---
title: 'Digital Brand Lead at OLIVER Agency - APAC'
canonical: 'https://feeny.ai/job/digital-brand-lead-oliver-agency-apac-mumbai-0s31yyw8evmd'
type: 'job'
last_seen: '2026-09-07'
---

# Digital Brand Lead at OLIVER Agency - APAC

- **Company:** OLIVER Agency - APAC
- **Location:** Mumbai, India
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/oliverseapac/jobs/8143664

## Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:  Digital Brand Lead

Location:  Mumbai, Maharashtra

About the role:

Drive client's digital presence through strong campaign execution, high-quality content, and performance-led creative development. The role will own influencer marketing campaigns, manage performance marketing creatives across the consumer funnel, and deliver agile always-on content as required.

What you will be doing:

1. Influencer Marketing

- Own influencer campaigns from ideation and briefing through creator selection, contracting coordination, content review, go-live, amplification, and reporting.
- Develop campaign ideas, content pillars, creator briefs, and guardrails aligned with the brand proposition, target audience, and platform behavior.
- Partner with influencer and creative agencies to shortlist relevant creators based on audience fit, content quality, brand safety, and cost efficiency.
- Track campaign performance, consolidate learnings, and recommend optimizations for future campaigns.

1. Performance Marketing Creative Management

- Own the creative pipeline for paid media across upper, mid, and lower funnel objectives.
- Translate media briefs and consumer insights into clear creative briefs for Meta, Google, and YouTube.
- Coordinate with brand, media, creative, and agency partners to deliver channel-ready assets on time and in the required formats.
- Manage creative variants for audiences, propositions, formats, and stages of the funnel.
- Review creative performance with media teams and drive structured testing, iteration, and optimization.

1. BAU and Always-On Content

- Manage business-as-usual content requirements across Lipton’s digital and social channels.
- Brief and coordinate the creation of static, video, short-form, topical, and reactive content as required.

What you need to be great in this role:

- Bachelor’s / master's degree in marketing, communications, business, media, or related field.
- 2-4 years of experience in digital marketing, influencer marketing, social media, content,
- Working knowledge of major social and digital advertising platforms, content formats, and performance metrics.
- Experience in FMCG, consumer brands, food and beverage, wellness, or lifestyle categories is preferred.

## Skills and Competencies

- Influencer campaign management
- Creative briefing and evaluation
- Performance marketing fundamentals
- Social and platform fluency
- Project and timeline management
- Data-led decision making
- Agency and stakeholder management
- Consumer-first creative thinking
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

Req ID: 18578

#LI-Onsite #LI-SP1 Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused  to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

## About OLIVER Agency - APAC

## Company Overview
- **One-liner**: OLIVER Agency designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, operating as part of The Brandtech Group.
- **Entity Type**: Private (Subsidiary of The Brandtech Group)
- **Headquarters**: Singapore (46 Kim Yam Road, The Herencia, #03-19, Singapore 23935) [sg.oliver.agency](https://sg.oliver.agency/)
- **Founded**: 2004
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Marketing services / In-house agency management
- **Target customers**: B2B – large brands and enterprises across sectors
- **Mission/purpose**: To drive marketing change from the inside out by embedding dedicated teams within client organisations, delivering more efficient and effective creative work.

## Products & Services
- **In-House Agency Design & Management**: A fully embedded team that operates as the client’s own marketing department, covering strategy, creative, content, data, and production. [oliver.agency](https://www.oliver.agency/)
- **Oliver Marketing Gateway**: A proprietary technology platform that accelerates marketing change and provides workflow, analytics, and AI capabilities.
- **GenAI Integration**: Leveraging artificial intelligence (including large language models) to enhance efficiency and creativity in content creation and campaign execution. [LinkedIn](https://uk.linkedin.com/company/oliver-agency)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company under The Brandtech Group)
- **Key Metric**: 5,000+ people globally; serves 300+ clients across 40+ countries. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Notable Investors/Partners**: Parent company The Brandtech Group is a major investor; no standalone funding rounds disclosed for OLIVER.
- **Growth Signals**: Named *Campaign’s Digital Innovation Network of the Year*; expanding GenAI capabilities; active hiring in APAC across Account, Creative, Content, and Social roles. [oliver.agency](https://www.oliver.agency/)

## Competitive Advantages
- **Unique model**: Exclusive focus on building in-house agencies for brands, not standalone client campaigns.
- **Cost efficiency**: Average 30% savings on marketing spend for clients through streamlined operations and embedded teams. [oliver.agency](https://www.oliver.agency/)
- **Scale & network**: Access to a global talent pool of 5,000+ and The Brandtech Group’s AI and technology resources.

## Strategic Focus
- Scaling the in-house agency model across new markets (APAC remains a key growth region).
- Deepening GenAI capabilities to automate and enhance marketing production, with roles like “GenAI Producer” appearing in APAC postings. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
- Expanding service lines (analytics, social media, content) within existing client ecosystems.

## Why Work Here
- **Work environment**: Teams are embedded inside major global brands, offering direct exposure to client strategy and decision-making.
- **Culture**: Described as collaborative, innovative, and focused on continuous learning. Benefits vary by location but typically include healthcare, retirement plans, paid leave, and flexibility. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Remote/Hybrid**: Mix of on-site, hybrid, and fully remote roles depending on location (e.g., India has remote positions).
- **Training & growth**: Continuous training on the latest tools, platforms, and LLMs; opportunity to work across 1,500+ brands and 50+ markets. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Perks**: Enhanced family support, wellness benefits, and tailored local benefits.

## Sources
1. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
2. [oliver.agency](https://www.oliver.agency/)
3. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
4. [sg.oliver.agency](https://sg.oliver.agency/)
5. [uk.linkedin.com/company/oliver-agency](https://uk.linkedin.com/company/oliver-agency)

## Other roles at OLIVER Agency - APAC

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