--- title: 'Digital Community Specialist at Alpinestars' canonical: 'https://feeny.ai/job/digital-community-specialist-alpinestars-torrance-zgt8h4xs7as8' type: 'job' last_seen: '2026-09-11' --- # Digital Community Specialist at Alpinestars - **Company:** Alpinestars - **Location:** Torrance, CA - **Compensation:** $20–$28/hr - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-06-11 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/alpinestars/6ab1305a-7968-4731-bc93-7550fc10ec8c ## Job description Alpinestars is a world leader in protective gear, apparel, and technical equipment for motorsports and action sports. Our mission is to provide top-tier performance and safety products for both elite athletes and everyday riders. Behind every product we deliver is a commitment to service, integrity, and excellence. Position Overview Alpinestars is seeking a Digital Community Specialist to help grow, support, and analyze our online community across social media, YouTube, Reddit, forums, and other digital platforms. This role will focus on engaging directly with riders, customers, and enthusiasts by participating in conversations, supporting product discussions, identifying trends, and helping strengthen the online presence of the brand across digital communities and social platforms. In addition to community engagement, this role will play a key part in tracking online conversations, identifying trends, gathering customer insights, and helping provide actionable reporting to internal teams. The ideal candidate is passionate about motorcycles, motocross, MTB, motorsports, or action sports culture and understands how to communicate authentically within enthusiast communities. This position offers strong opportunities for growth within digital marketing, community management, analytics, brand marketing, and e-commerce. ## Key Responsibilities Community Engagement: - Monitor and participate in discussions across: - - YouTube - Reddit - Instagram - Facebook - TikTok - Motorcycle and motocross forums - MTB and riding communities - Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner - Help start and maintain conversations around products, riding, racing, protection, and motorsports culture - Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction - Help maintain a positive, knowledgeable, and premium brand presence online - Monitor community sentiment and escalate notable trends or conversations internally when needed Community & Product Discussions: - Participate in product-related conversations across social platforms and online communities - Answer basic product, sizing, technology, and feature-related questions - Assist community members with navigating products and collections online - Identify common questions, feedback, concerns, and recurring product discussions - Surface customer insights, product feedback, and conversation trends to internal teams - Help improve product education around technologies, fitment, and intended product use - Content & Community Growth - Help create discussion topics and engagement opportunities across platforms - Support efforts to increase online conversation and visibility around Alpinestars products - Assist in identifying trending topics, viral discussions, and relevant conversations within riding and motorsports communities - Help surface user-generated content, creator opportunities, and community highlights - Collaborate with marketing and e-commerce teams to support digital campaigns and launches - Identify opportunities to improve engagement, community participation, and brand visibility Reporting, Analytics & Insights: - Build weekly and monthly performance reports across community and social channels - Track engagement metrics including: - - Response times - Engagement rates - Comment volume - Sentiment trends - Audience growth - Top-performing conversations and posts - Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions - Analyze recurring customer questions, product feedback, and conversation themes - Identify emerging product demand trends, sizing concerns, feature requests, and customer pain points - Assist in compiling insights that can support: - - Marketing strategies - Product education - Customer experience improvements - E-commerce initiatives - Create summaries and actionable recommendations for marketing and e-commerce leadership - Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space - Help track the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis - Assist in developing dashboards or recurring reports for internal teams ## Qualifications - Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred - Excellent written communication skills - Familiarity with social media platforms and online communities - Organized, detail-oriented, and comfortable managing multiple conversations across platforms - Comfortable engaging directly within enthusiast communities online - Analytical mindset with interest in identifying trends and customer insights - Basic understanding of social media engagement metrics and internet culture - Ability to work collaboratively in a fast-paced environment Preferred: - Previous experience in social media, community management, digital marketing, or online brand engagement preferred - Familiarity with Reddit, YouTube comments, Discord, or online forums - Experience with Shopify or Shopify Plus preferred - Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred - Experience using reporting, analytics, social listening, or monitoring tools is a plus - Understanding of e-commerce performance metrics and online shopping behavior - Basic experience building reports, analyzing engagement data, and identifying trends - Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture - Strong understanding of internet culture, online communities, and social platform behaviors What Success Looks Like - Increased community engagement and interaction across platforms - Faster participation and response within community conversations - Growth in online conversations related to Alpinestars products - Improved visibility into customer sentiment, trends, and community feedback - Actionable reporting and insights consistently shared with internal teams - Identification of emerging customer concerns, product opportunities, and conversation trends - Strong, positive interactions with riders and enthusiasts across digital channels - Meaningful contribution to brand visibility, community growth, and digital engagement We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, medical condition, marital status, military or veteran status, or any other protected status under applicable law. ## About Alpinestars ## Company Overview - **One-liner**: Alpinestars is a world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel, and technical footwear. - **Entity Type**: Private (Privately Held) - **Headquarters**: Asolo, Veneto, Italy (with major offices in Torrance, California, USA and Bangkok, Thailand) - **Founded**: 1963 - **Founders**: Sante Mazzarolo (founder); Gabriele Mazzarolo (son, established Alpinestars USA in 1986) ## Core Business - **Primary Industry**: Retail Apparel and Fashion, specifically motorsports protection gear and performance apparel. - **Target Customers**: B2C (motorcyclists, racers, mountain bikers, casual riders) and B2B (professional racing teams, MotoGP, Formula 1, NASCAR, World Rally, etc.). - **Mission / Purpose**: “One Goal. One Vision.” – to share the same goal and vision as champion athletes, constantly innovating to produce the safest products for riders and drivers of all skill levels. ## Products & Services - **Tech Air Airbag System**: Motorcycling airbag protection introduced to MotoGP in 2009, now used by the majority of racers in MotoGP and Dakar. - **Motocross Boots & Road Racing Boots**: The original product line that established the company. - **Racing Leather Suits**: High-performance road racing suits used by MotoGP and Superbike champions. - **Technical Apparel & Footwear**: Jackets, pants, gloves, and shoes for commuting, touring, adventure riding, and urban riding. - **Helmets**: Full-face and off-road helmets (recent addition to the product line). - **Mountain Bike Gear**: Protection and footwear developed in partnership with Honda World Cup teams. - **Casual Sportswear**: Lifestyle apparel line launched in 2004 from the Los Angeles office. - **Auto Racing Gear**: Suits, gloves, and shoes for Formula 1, IndyCar, NASCAR, and rally drivers. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Annual revenue of **$238.2 million** (estimated, based on LinkedIn data); employs approximately **400–700 staff** worldwide (LinkedIn reports 400, company website reports ~700). - **Notable Investors / Partners**: No venture capital or external investors disclosed; company is family-owned. Key partnerships include MotoGP, Formula 1, NASCAR, AMA Supercross/Motocross, Dakar Rally, and World Rally Championship. - **Growth Signals**: 14.7% year-over-year headcount growth (+79 employees); expanding into new categories (helmets, airbag systems); pursuing B-Corp certification for sustainability. ## Competitive Advantages - **Italian Racing Heritage**: Founded in 1963 by a leather craftsman in Asolo, Italy; deep roots in motorsports culture. - **R&D Under Extreme Conditions**: Products are developed and tested with world champion athletes in MotoGP, Formula 1, and other top racing series (“Race on Sunday, Innovate on Monday”). - **Proprietary Airbag Technology**: Tech Air system is a market leader in motorcycling airbag protection, used by the majority of MotoGP riders. - **Broad Product Range**: Covers all riding disciplines (motocross, road racing, adventure, commuting, mountain biking) and auto racing, plus lifestyle apparel. - **Global Presence**: Offices in Italy, USA, Thailand, and distribution in over 24 countries. ## Strategic Focus - **Innovation in Safety**: Continuous improvement of airbag protection and impact-absorbing materials. - **Sustainability**: Actively pursuing B-Corp certification to become a more sustainable company and reduce environmental impact. - **Category Expansion**: Growing helmet line and developing products for new riding segments (e.g., urban commuting, adventure touring). - **Digital Transformation**: Global Digital Transformation Officer appointed (Ernest Debets) to modernize e-commerce and digital marketing. ## Why Work Here - **Culture**: Deeply rooted in motorsports and extreme sports; employees often share a passion for riding and racing. The company fosters a “champion athlete” mindset. - **Work Environment**: On-site positions at multiple global locations (Asolo, Italy; Torrance, CA; Bangkok, Thailand). Roles are largely on-site (as seen in Lever job listings: “On-site — Full-Time”). - **Perks & Benefits**: Not explicitly detailed in search results, but the company invests in high-performance product development and global brand presence. - **Engineering & Design Focus**: Strong technical and design departments (10% of workforce in Design, 5% in Technical). Opportunities for CAD designers, product developers, and supply chain roles. - **Caution**: Employee reviews on LinkedIn are mixed – overall rating **2.4/5** (92 reviews), with low scores for work-life balance (1.9), culture (1.9), and compensation (2.6). Job seekers should consider this feedback, especially regarding on-site demands and management culture. - **Current Openings** (as of search date): HR Recruiter, Recruiter Internship, Sales Developer, Dealer Developer, Sourcing Manager, Technical CAD Designer, Demand Planner, Senior Supply Planner, Merchandiser, and more. ## Sources 1. [Alpinestars Careers Page (Lever)](https://jobs.lever.co/alpinestars) 2. [Alpinestars About Us](https://www.alpinestars.com/pages/about-us) 3. [Alpinestars LinkedIn Profile](https://linkedin.com/company/alpinestars) 4. [Built In Alpinestars Profile](https://builtin.com/company/alpinestars) ## Other roles at Alpinestars - [Videographer/Editor – Motorcycling](https://feeny.ai/job/videographer-editor-motorcycling-alpinestars-torrance-4s6znf9zzzf8) — Torrance, CA - [Field Sales Manager](https://feeny.ai/job/field-sales-manager-alpinestars-torrance-zfa0npn8e0ed) — Torrance, CA - [Helmet Category Manager - Sales](https://feeny.ai/job/helmet-category-manager-sales-alpinestars-torrance-8rfs6crfacev) — Torrance, CA - [Junior Graphic Designer](https://feeny.ai/job/junior-graphic-designer-alpinestars-torrance-rdz1z4r84ds2) — Torrance, CA - [Returns Coordinator](https://feeny.ai/job/returns-coordinator-alpinestars-torrance-6171tdf8zypy) — Torrance, CA - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-alpinestars-torrance-sgahjdzcyq8w) — Torrance, CA - [Customer Service and Product Support Specialist](https://feeny.ai/job/customer-service-and-product-support-specialist-alpinestars-torrance-nwk4v8qxgqe2) — Torrance, CA - [Videographer/Editor – Motocross Division](https://feeny.ai/job/videographer-editor-motocross-division-alpinestars-torrance-esc2tk2tf2rb) — Torrance, CA