--- title: 'Digital Director at GumGum' canonical: 'https://feeny.ai/job/digital-director-gumgum-manchester-rcg93vxwnq42' type: 'job' last_seen: '2026-10-29' --- # Digital Director at GumGum - **Company:** GumGum - **Location:** Manchester, United Kingdom - **Posted:** 2026-10-26 - **Last confirmed live:** 2026-10-29 - **Apply:** https://job-boards.greenhouse.io/gumgum/jobs/8044843003 ## Job description GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: - Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. - Make it Happen: We have a bias for action and take ownership to deliver results. - Always Innovate: We push boundaries with creativity and technology. - Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit [www.gumgum.com/careers](http://www.gumgum.com/careers). Based in Manchester, the Digital Director, Regional UK is an autonomous individual contributor responsible for prospecting, negotiating, and closing advertising sales across the North of England. Reporting to the Regional Sales Lead and supported by a cross-functional pre-sales team, the role focuses on managing a large book of business, developing strategic relationships within large and mid-sized agencies, and upselling GumGum’s product portfolio. The Director leverages deep digital media expertise to independently solve complex client challenges, translate client feedback into internal product insights, and drive consistent regional revenue growth. ## What You'll Achieve - Drive regional UK revenue by managing a book of business and closing new business across large and mid-sized agencies in the North of England. - Generate a high volume of prospecting activity, including cold outreach, pitch presentations, RFPs, and tailored sales solutions. - Upsell existing brand and agency clients on both established and new GumGum advertising products. - Cultivate and expand strategic relationships across client-direct brands, media agency contacts, and holding company teams. - Collaborate cross-functionally with Account Managers, Client Strategists, and pre-sales teams to ensure sold proposals are executed accurately. - Translate market and client insights back to internal product teams to help refine and adapt platform offerings. - Exercise independent judgment and discretion to solve client challenges and select optimal ad solutions with minimal managerial oversight. ## Skills You'll Bring - 5+ years of digital advertising sales experience with a proven track record of meeting or exceeding targets. - Demonstrated experience managing a large book of business, backed by an established network of regional brand and agency contacts. - Solid understanding of the digital media and advertising landscape; programmatic background preferred. - Proficiency with Salesforce for activity tracking, client logging, and pipeline reporting. - Working proficiency in Google Suite, Microsoft PowerPoint, Excel, and Word. - Strong presentation, relationship-building, and interpersonal communication skills across all client hierarchy levels. - Self-motivated, highly proactive, and extraverted approach with an eagerness to entertain clients and adapt to evolving strategies. ## What We Offer - Learn about our benefits & perks package at [gumgum.com/benefits](https://gumgum.com/benefits). If you'd like additional information, your recruiter can share more specifics during the hiring process! - Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. Awards - 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering - 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist - 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture. Follow Us on Social - Instagram: @gumgum - LinkedIn: https://www.linkedin.com/company/gumgum/ - YouTube: @GumGumInc - TikTok: @itsgumgum Beware of recruitment scams. GumGum recruits only for active roles on our careers page, accepts applications through Greenhouse, and communicates only via LinkedIn or @gumgum.com / @ic.gumgum.com email addresses. We never use chat apps, ask you to register on other recruiting sites, or request financial information, payments or purchases. [Verify suspicious outreach](https://gumgum.com/contact) before sharing personal information. ## About GumGum ## Company Overview - **One-liner**: GumGum is an AI-powered advertising technology company that uses contextual intelligence and “mindset” data to place ads in moments of genuine consumer receptivity, moving beyond traditional audience targeting. - **Entity Type**: Private (Bootstrapped/Organic Growth; no disclosed external funding rounds) - **Headquarters**: Santa Monica, California, USA - **Founded**: 2008 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: Advertising Technology (AdTech) & Digital Marketing - **Target Customers**: B2B – Enterprise brands, agencies, and publishers with 3,000+ global brand partners - **Mission**: “Advertising works best when it reaches people at the moment they're most receptive” – a concept they call “mindset.” ## Products & Services - **Contextual Intelligence Engine**: Proprietary AI that analyzes text, image, and video content well beyond simple keyword matching to understand the full context and sentiment of a page or video environment. - **The Mindset Graph™**: A proprietary data layer that processes billions of real-time signals to identify moments of peak consumer receptivity (e.g., interest, intent, mood) at scale. A dedicated portal for client access launched in 2025. - **Attention Measurement**: An in-house built, proprietary attention measurement tool that tracks how audiences actually engage with ad creative. - **GumGum Outcomes**: A measurement product launched in 2025 that connects media exposure directly to real-world, downstream business results (e.g., sales, foot traffic). - **CTV, OLV, & Display Ad Placements**: Ad inventory across Connected TV, Online Video, and high-impact display formats, all served on MFA-free (Made for Advertising-free) partner sites. ## Market Standing - **Valuation**: Not disclosed (Private company) - **Key Metric**: 450+ employees globally; 3,000+ brand partners; 1B+ monthly global uniques; presence in 19+ markets across North America, Europe, Japan, and Australia. - **Notable Investors/Partners**: 3,000+ brand partners (names not disclosed); acquired Playground xyz (date undisclosed). - **Growth Signals**: - Expanded into CTV, OLV, and high-impact display formats. - Launched The Mindset Graph™ Portal and GumGum Outcomes in 2025. - Introduced “Seasonal Moments and Events” capability to target culturally relevant timeframes. ## Competitive Advantages - **Proprietary “Mindset” Technology**: Unlike ad networks that rely on user identity and cookies, GumGum’s engine analyzes real-time page context and attention signals to find receptivity without needing personal data. - **Integrated Suite of Capabilities**: They have built contextual intelligence, attention measurement, and outcome measurement as a single, interconnected stack – a deliberate progression that competitors often lack. - **Long-Standing Industry Leadership**: 17+ years of innovation in the AdTech space, allowing them to refine their models and partnerships. - **MFA-Free Environment**: A commitment to premium, brand-safe content environments. ## Strategic Focus - **Expanding “Mindset” as the New Currency**: Pushing the industry away from identity-based targeting and toward contextual receptivity as the standard for ad placement. - **Proving Real-World Outcomes**: Moving beyond media metrics (impressions) to measuring actual business impact (the GumGum Outcomes product). - **Global Scale**: Continuing to grow their global footprint across 19+ international markets. ## Why Work Here - **Culture & Belonging**: Emphasis on a culture where “ambitious people thrive,” backed by strong Employee Resource Groups: Black Excellence in Tech, Women of GumGum, HOLA, Queersphere, and The VOICE Coalition. - **Career Growth**: Offers GumGum University, monthly Learning Labs, and a Management Accelerator Program for internal development. - **Perks**: Paid parental leave (16-18 weeks for birthing, 10 for non-birthing), work-from-home stipend, wellness reimbursement, WeWork monthly pass, annual Hackathon, and Summer Fridays (half days). - **Hybrid Policy**: Operates a Hybrid Workspace model, with offices in Los Angeles, New York, Chicago, London, Amsterdam, and other global hubs. - **Global & Diverse Team**: 450+ employees across 19 markets, fostering a multicultural environment. ## Sources 1. [gumgum.com](https://gumgum.com/careers) – Careers page with culture, perks, and Employee Resource Groups details. 2. [gumgum.com](https://gumgum.com/about) – About page: mission, timeline, product descriptions, global presence, and leadership. 3. [linkedin.com](https://www.linkedin.com/company/gumgum) – LinkedIn company profile (employee count, industry, headquarters). 4. [builtin.com](https://builtin.com/company/gumgum?ni=6) – Built In profile confirming hybrid work policy and culture highlights. ## Other roles at GumGum - [Country Manager, EU](https://feeny.ai/job/country-manager-eu-gumgum-amsterdam-north-holland-bahtrd22f9d3) — Amsterdam North Holland, Netherlands / Brussels-Capital, Belgium / Düsseldorf North Rhine-Westphalia, Germany / Hamburg, Germany - [Group Digital Director](https://feeny.ai/job/group-digital-director-gumgum-dusseldorf-north-rhine-westphalia-zjjb89g0mjez) — Düsseldorf North Rhine-Westphalia, Germany - [Senior Manager, Experiential Marketing & Events](https://feeny.ai/job/senior-manager-experiential-marketing-events-gumgum-new-york-w8vy5r6rfr43) — New York, NY - [Director, Sales Operations](https://feeny.ai/job/director-sales-operations-gumgum-new-york-6ch25r13w535) — New York, NY - [Account Director (digital advertising Sales)](https://feeny.ai/job/account-director-digital-advertising-sales-gumgum-sydney-new-south-wales-62tbzrm70pnk) — Sydney New South Wales, Australia - [Account Manager](https://feeny.ai/job/account-manager-gumgum-sydney-new-south-wales-pc2y9pmy85xb) — Sydney New South Wales, Australia - [Director, Product & Solutions Marketing](https://feeny.ai/job/director-product-solutions-marketing-gumgum-new-york-1fj1b7v7ra3k) — New York, NY - [Workplace Employee Specialist - Part Time](https://feeny.ai/job/workplace-employee-specialist-part-time-gumgum-sydney-new-south-wales-90n1es0anrya) — Sydney New South Wales, Australia - [Manager, Publisher Success](https://feeny.ai/job/manager-publisher-success-gumgum-london-4fybf23m2ect) — London, United Kingdom - [VP, Sales](https://feeny.ai/job/vp-sales-gumgum-chicago-0hq779ps1nn4) — Chicago, IL