--- title: 'Digital Experience Developer II at ICON' canonical: 'https://feeny.ai/job/digital-experience-developer-ii-icon-austin-texas-jgxg3ws1afz2' type: 'job' last_seen: '2026-09-07' --- # Digital Experience Developer II at ICON - **Company:** ICON - **Location:** Austin Texas, United States - **Posted:** 2026-04-27 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/iconcareers/jobs/5983044004 ## Job description ICON is looking for a skilled, detail-obsessed Web Developer to own the technical health, performance, and continuous improvement of iconbuild.com. You'll sit within the Marketing & Customer Experience team, working at the intersection of design, content, and engineering to ensure our website is fast, functional, and always moving forward. This role is equal parts maintenance and momentum. Some days you'll be squashing bugs and fixing layout breaks. Others you'll be building new landing pages, integrating third-party tools, or collaborating with design to bring a new campaign experience to life. You'll be the go-to technical partner for the marketing team, the person who makes ideas buildable and keeps the site running at its best. This role carries a dotted-line relationship to ICON's Engineering & Software Development team. During slower periods on the web front, you'll roll up your sleeves and contribute to backend support - bug fixes, internal tooling, and software maintenance, making you a true full-stack contributor across both the marketing and engineering orgs. If you care deeply about craft, move quickly without breaking things, and are equally comfortable translating a designer's vision into pixel-perfect code as you are digging into a backend issue with an engineering team, this role is for you. This is an onsite M-F role out of our Austin, TX headquarters. ## RESPONSIBILITIES: Site Maintenance & Reliability - Own the day-to-day technical health of iconbuild.com — monitoring for bugs, broken links, rendering issues, and performance degradation across browsers and devices. - Triage and resolve site issues quickly, with clear communication to stakeholders on status and resolution timelines. - Manage CMS updates, plugin/dependency maintenance, and platform upgrades with minimal disruption to the live site. - Implement and maintain backup, version control, and staging environment best practices to ensure safe, reliable deployments. Development & Feature Builds - Build and maintain new pages, templates, modules, and interactive features that support marketing campaigns, product launches, and brand initiatives. - Collaborate closely with design and marketing teams to translate Figma mockups and creative briefs into pixel-accurate, responsive web experiences. - Develop and maintain reusable component libraries and front-end systems that scale with the site's growth. - Integrate third-party tools and APIs — including CRM platforms, analytics tools, form builders, chat, and marketing automation — and ensure they function reliably. Performance & Optimization - Continuously audit and improve site speed, Core Web Vitals, and overall technical SEO health. - Optimize assets (images, scripts, fonts) and implement caching, lazy loading, and other performance best practices. - Partner with the SEO and content team to implement on-page technical requirements — structured data, meta tags, canonical URLs, redirects, and site architecture improvements. Analytics, Tracking & Data Dashboards - Implement and maintain a robust tracking infrastructure across iconbuild.com — including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations. - Own the setup, QA, and ongoing maintenance of GA4 properties — including data streams, audiences, attribution models, and funnel reporting — ensuring data accuracy across all campaigns and pages. - Build and maintain master dashboards that synthesize website data into clear, actionable views for marketing, sales, and leadership — pulling from sources such as GA4, HubSpot, Search Console, paid media platforms, and CRM data. - Design dashboard reporting frameworks that surface key metrics including traffic, engagement, lead funnel performance, conversion rates, campaign attribution, and customer journey mapping. Backend & Engineering Support - During downtime from web priorities, contribute directly to ICON's software and engineering team. supporting backend bug fixes, internal tool maintenance, API troubleshooting, and software QA. - Assist engineering with code reviews, documentation, and minor feature development as capacity allows. - Serve as a reliable bridge between marketing and engineering. We’re looking for someone who understands both worlds and can communicate fluidly across them. - Help triage and escalate software issues, translating between technical and non-technical stakeholders as needed. Cross-Functional Collaboration - Serve as the primary technical partner for the marketing team, translating requests, scoping work accurately, and delivering on time. - Collaborate with external agencies, contractors, or the broader engineering team as needed on larger initiatives. - Document site architecture, code standards, and processes to ensure maintainability and continuity across both marketing and engineering touchpoints. ## MINIMUM QUALIFICATIONS: - 3 or more years of professional web development experience with a strong portfolio of production websites, ideally in a marketing or brand-forward environment. - Proficiency in HTML, CSS, JavaScript, and TypeScript with clean, semantic, maintainable code practices. - Solid experience with at least one major CMS platform, Webflow preferred, including custom theme and template development. - Familiarity with front-end frameworks such as React or Vue, and comfort working within existing codebases. - Working knowledge of Node.js, Python, RESTful APIs, SQL or NoSQL databases, and basic server-side architecture. - Experience with Git and modern deployment workflows including CI/CD pipelines and staging environments. - Working knowledge of Figma sufficient to collaborate directly with design teams and interpret mockups independently. - Deep, hands-on expertise with Google Tag Manager including custom triggers, variables, data layer implementation, and cross-domain tracking. - Advanced proficiency in GA4 including event configuration, custom dimensions, audience building, attribution modeling, and Looker Studio integration. - Proven experience building dashboards that consolidate data from GA4, HubSpot, Search Console, paid media platforms, and CRM into unified reporting views. - Familiarity with WCAG accessibility standards and the ability to apply them as part of standard development practice. - Strong communicator who can translate technical constraints for non-technical stakeholders and push back constructively when needed. - A proactive ownership mindset - you notice things that are broken before someone tells you, and you fix them. ## PREFERRED SKILLS AND EXPERIENCE: - Experience working within a design system or contributing to one. - Basic understanding of paid media landing page best practices and conversion rate optimization. - Experience in a startup or high-growth environment where you've had to wear multiple hats. - Exposure to A/B testing tools such as Optimizely, VWO, or Google Optimize. ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment. Employment with ICON is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, ICON will make reasonable accommodations for qualified individuals with disabilities. Furthermore, as a federal government contractor, the Company maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended). Headhunters and recruitment agencies may not submit candidates through this application. ICON does not accept unsolicited headhunter and agency submissions for candidates and will not pay fees to any third-party agency without a prior agreement with ICON. As part of our compliance with these obligations, the Company invites you to voluntarily self-identify as set forth below. Provision of such information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your employment or subject you to any adverse treatment. Any and all information provided will be considered confidential, will be kept separate from your application and/or personnel file, and will only be used in accordance with applicable laws, orders and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement purposes. [Internet Applicant Employment Notices](https://drive.google.com/drive/folders/1KtxCrS8fV9XRApKaXFjKJ5twhzR_MkGE) ## About ICON ## Company Overview - **One-liner**: ICON develops advanced 3D printing robotics, software, and materials to transform construction, tackling the global housing crisis and preparing to build on other worlds. - **Entity Type**: Private (Venture-backed; last known round: Series B in February 2022) - **Headquarters**: Austin, Texas, United States - **Founded**: 2017 - **Founders**: Evan Loomis (Co-Founder) and others; the founding team is not fully detailed in public sources. ## Core Business - **Primary industry/industries**: Construction Technology (PropTech), Robotics, Advanced Materials, Aerospace (Off-Planet R&D) - **Target customers**: B2B (homebuilders, developers, military/defense), B2G (government/MILCON projects), and B2C (homebuyers via partner builders) - **Mission or purpose statement**: To advance humanity by using 3D printing robotics, software, and advanced materials to lower the cost and increase the speed and quality of construction, tackling the global housing crisis and preparing to build on other worlds. ## Products & Services - **Vulcan Construction System**: A large-scale 3D printing robotic system that prints single-story and multi-story concrete homes and structures. Type: Hardware + Software. - **Phoenix Multi-Story Printer**: A newer, radical robotic printer unveiled to enable multi-story construction. Type: Hardware + Software. - **Proprietary Advanced Materials (e.g., Lavacrete)**: A low-carbon, high-strength concrete mix designed specifically for 3D printing. Type: Material. - **Digital Catalog for Residential Architecture**: A catalog of pre-designed, printable home models. Type: Software/Service. - **AI Architect for Home Design**: An AI-powered tool for home design and construction planning. Type: Software. - **Off-Planet R&D**: Research and development of construction systems for use on the Moon and Mars, including work under NASA contracts. Type: R&D Service. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company). - **Key Metric**: $564.7M in total funding across 8 rounds. Annual revenue estimated at $18.0M (source: LinkedIn). - **Notable Investors/Partners**: Tiger Global Management (led Series B), Moderne Ventures (led Series A), Oakhouse Partners (led Seed). Partners include NASA, the U.S. Department of Defense, and various homebuilding firms. - **Growth Signals**: Headcount of 228 employees (+10.8% YoY); 42 active job postings (+223.1% YoY); expansion into military construction (MILCON); ongoing development of the Phoenix multi-story printer and Off-Planet systems. ## Competitive Advantages - **Pioneer & First-Mover**: One of the first companies to successfully deploy large-scale 3D printing for livable homes, creating a strong brand and operational track record. - **Vertically Integrated Technology Stack**: Proprietary robotics, software, and materials are all developed in-house, creating a defensible moat and optimized system performance. - **High-Profile Government & Space Contracts**: Partnerships with NASA and the U.S. Department of Defense provide credibility, non-dilutive funding, and a unique market position. - **Mission-Driven Brand**: The dual mission of solving the housing crisis and building on other worlds attracts top talent and media attention. ## Strategic Focus - **Scaling Military & Government Projects (MILCON)**: A major focus is on winning and delivering large-scale construction projects for the U.S. military. - **Multi-Story Construction**: The Phoenix printer represents a key strategic pivot to enable taller, denser buildings, opening up new market segments. - **Commercialization & Replicability**: Moving from R&D and pilot projects to a repeatable, scalable business model that can be deployed globally. - **Off-Planet Systems**: Continued R&D for lunar and Martian construction, maintaining a long-term vision that differentiates the company. ## Why Work Here - **Mission & Impact**: The opportunity to work on cutting-edge technology that directly addresses the global housing crisis and has a tangible, physical impact. The "Earth and beyond" mission is a powerful motivator. - **Hands-On, Cross-Disciplinary Learning**: Employees gain deep, practical experience across robotics, materials science, software, and field operations. Learning is accelerated. - **Comprehensive Benefits**: Includes medical/dental/vision, mental health coverage, "Use What You Need" PTO, generous parental leave, 401K with Roth IRA, and employee stock options. - **Culture**: Described as fast-paced, intense, and driven by a sense of urgency and ownership. Attracts builders, engineers, and operators who want to reinvent an industry. - **Work Policy**: Roles are primarily based in Austin, TX (HQ), with some field positions in Miami, FL. The environment is largely on-site, especially for engineering, operations, and print roles. - **Considerations**: The culture is also noted for high volatility, including a 25% workforce reduction in January 2025. Workload can be intense with long hours, and leadership is described as uneven by some sources. Candidates seeking stability and process maturity may find the environment challenging. [builtin.com](https://builtin.com/company/icon-build/faq/workplace-perception) ## Sources 1. [iconbuild.com](https://www.iconbuild.com/) 2. [iconbuild.com/careers](https://www.iconbuild.com/careers) 3. [job-boards.greenhouse.io/iconcareers](http://job-boards.greenhouse.io/iconcareers) 4. [linkedin.com/company/icon3dtech](https://www.linkedin.com/company/icon3dtech) 5. [builtin.com](https://builtin.com/company/icon-build/faq/workplace-perception) ## Other roles at ICON - [Business Development Director, Dallas](https://feeny.ai/job/business-development-director-dallas-icon-austin-texas-1dh7gaphcfhk) — Austin Texas, United States - [Business Development Director, Houston](https://feeny.ai/job/business-development-director-houston-icon-austin-texas-hbxb44kqshnf) — Austin Texas, United States - [Director, Total Rewards](https://feeny.ai/job/director-total-rewards-icon-austin-texas-8bxt07kt860z) — Austin Texas, United States - [Payroll Specialist II (Contract)](https://feeny.ai/job/payroll-specialist-ii-contract-icon-austin-texas-8r20jbk86sj5) — Austin Texas, United States - [Program Manager, ICON Owner Care](https://feeny.ai/job/program-manager-icon-owner-care-icon-austin-texas-nceyseercggg) — Austin Texas, United States - [Director, Customer Training](https://feeny.ai/job/director-customer-training-icon-austin-texas-j1j7jqyctbfq) — Austin Texas, United States - [Manager, Material Production](https://feeny.ai/job/manager-material-production-icon-austin-texas-yzv8j74ybqd2) — Austin Texas, United States - [Electro-Mechanical Systems Technician, Off-Planet Systems](https://feeny.ai/job/electro-mechanical-systems-technician-off-planet-systems-icon-austin-texas-a53ehjmm3ya5) — Austin Texas, United States - [Senior Customer Success Manager](https://feeny.ai/job/senior-customer-success-manager-icon-austin-texas-b5rwy2mw96gh) — Austin Texas, United States - [Logistics Analyst II, Mobility](https://feeny.ai/job/logistics-analyst-ii-mobility-icon-austin-texas-4jeq6vwq4dx1) — Austin Texas, United States