---
title: 'Digital Growth Lead at curiouscardinals.com'
canonical: 'https://feeny.ai/job/digital-growth-lead-curiouscardinals-com-san-francisco-3cp1wz6ft5zc'
type: 'job'
last_seen: '2026-10-18'
---

# Digital Growth Lead at curiouscardinals.com

- **Company:** curiouscardinals.com
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.gem.com/curiouscardinals-com/am9icG9zdDrw7R89LoRXZT7hg3XzrNIc

## Job description

Curious Cardinals is looking for an exceptional, hands-on growth leader to own growth across the funnel and across both Curious Cardinals and FlightPlan.

We have already found real traction across paid, organic content, email, events and an existing customer base. We want someone who can look at what we’ve built, understand what is working, and make the entire engine materially better.

## What you’ll own

The growth number. You will think across channels and products rather than optimizing one isolated piece of the funnel.

- Own acquisition, CAC, conversion and growth across Curious Cardinals + FlightPlan
- Own and improve paid acquisition, particularly Meta
- Build the creative performance loop: understand why ads/content are working and turn those insights into better creative
- Direct creators, UGC/influencer partners and our video editor toward what we need more of
- Build and optimize lifecycle across email + SMS
- Identify opportunities across SEO/AEO and other emerging acquisition channels
- Turn existing assets into growth channels. If our newsletter is converting, for example, your instinct should be: how do we dramatically increase qualified newsletter subscribers?
- Build dashboards, experiments and systems that tell us where to put the next dollar and hour
- Collaborate with co-founders to determine how customers should enter through one product and convert/upsell into the other

You might be a fit if you:

- Have meaningfully owned consumer growth before, not just contributed to it
- Are fluent in funnels, CAC, conversion, retention, and experimentation
- Have deep paid social experience and strong creative judgment
- Can manage specialists and creators without outsourcing the thinking
- Are AI-first and constantly finding ways to move faster
- Are both strategic and extremely hands-on
- Have operated in a scrappy environment where you couldn’t solve every problem by hiring an agency or adding headcount
- See something working and immediately start thinking about how to make it 10x better

This is probably not for you if You are primarily a brand marketer, need a large team to execute, or want to advise on growth rather than personally own it. Success looks like: Audrey and Alec can give you the goals, economics, context and resources, and trust you to build a better growth machine than the one they could build themselves.

## About curiouscardinals.com

## Company Overview
- **One-liner**: Curious Cardinals provides personalized 1:1 mentorship for K‑12 students, connecting them with near‑peer mentors from top universities to help them excel academically, build confidence, and develop real‑world skills.
- **Entity Type**: Private (funding stage undisclosed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Not publicly available (the about page references a “Co‑founder & COO” but does not name the individual)

## Core Business
- **Primary industry**: E‑learning / Edtech
- **Target customers**: B2C – parents of students aged 8–18 (K‑12)
- **Mission**: “To help students find their North Star through personalized mentorship.”

## Products & Services
- **1:1 Mentorship**: Virtual, weekly sessions with college students from top universities (Stanford, Harvard, Yale, etc.). Covers any subject, study habits, accountability, and passion projects. Uses a Socratic method and data‑driven progress tracking.
- **The Flight Plan**: A college admissions strategy service that analyzes a student’s academic scorecard, identifies emerging themes, and recommends personalized extracurriculars, internships, research, and competitions.
- **AI‑Powered Guidance (in development)**: Plans to integrate AI to amplify human connection while maintaining a tailored, mentor‑led experience.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Served 10,000+ students; 307 employees (+32.7% YoY); 650+ mentors from 39+ universities; 6,823 LinkedIn followers (+41.9% yearly)
- **Notable Investors / Partners**: Not specified in public sources. Featured in CNN, Forbes, and the Today Show.
- **Growth Signals**: Rapid headcount growth (307 employees, up from 203 a year earlier), global workforce across 9 countries, and a growing mentor network. The company is actively hiring for roles like Customer Success Manager and Community Growth Lead.

## Competitive Advantages
- **Near‑peer mentorship model**: Mentors are recent high school graduates who are now at top universities – they are relatable and aspirational for students.
- **Rigorous matching**: 98% of customers are satisfied with their mentor match; the company will recruit a new mentor if the first match isn’t ideal.
- **Data‑driven feedback**: Detailed session notes, progress roadmaps, and seasonal reports that help students articulate achievements for college applications.
- **Passion‑based, Socratic learning**: Focus on sparking curiosity and critical thinking rather than rote tutoring.

## Strategic Focus
- Scaling AI‑powered mentorship to enhance personalization and efficiency (without replacing human connection).
- Expanding globally to reach millions of students worldwide.
- Continuing to innovate college admissions guidance with “The Flight Plan” and similar tools.

## Why Work Here
- **Mission‑driven**: Opportunity to shape the future of personalized education and mentorship.
- **Flexibility**: Some roles offer flexible hours and generous pay (per Glassdoor reviews). Virtual positions allow remote work, though the San Francisco HQ is in‑office and some roles are hybrid.
- **Growth stage**: The company is growing rapidly (32.7% headcount increase), offering potential for career advancement in a fast‑moving startup.
- **Candid view**: Glassdoor reviews (3.6 overall, 8 reviews) highlight flexible hours and engaging work, but also note low scores on culture (2.4), compensation (2.4), and senior management (2.6). One review advises to “Avoid at all costs.” The virtual nature can reduce human interaction.

## Sources
1. [curiouscardinals.com](https://www.curiouscardinals.com/)
2. [curiouscardinals.com/about](https://curiouscardinals.com/about)
3. [linkedin.com/company/curiouscardinals](https://linkedin.com/company/curiouscardinals)
4. [builtin.com/company/curious-cardinals/jobs](https://builtin.com/company/curious-cardinals/jobs)
5. [glassdoor.com/Reviews/Curious-Cardinals-Reviews-E6871548.htm](https://www.glassdoor.com/Reviews/Curious-Cardinals-Reviews-E6871548.htm)

## Other roles at curiouscardinals.com

- [Family Success Lead - FlightPlan](https://feeny.ai/job/family-success-lead-flightplan-curiouscardinals-com-san-francisco-kdtpqpdvcrkq) — San Francisco, CA
- [Customer Success Manager (Copy) (Copy)](https://feeny.ai/job/customer-success-manager-copy-copy-curiouscardinals-com-san-francisco-jxqc5wqn9p8s) — San Francisco, CA
- [Sales / Family Admissions](https://feeny.ai/job/sales-family-admissions-curiouscardinals-com-san-francisco-cmr0jw30yesh) — San Francisco, CA
- [Community Growth Lead](https://feeny.ai/job/community-growth-lead-curiouscardinals-com-san-francisco-y6gfn51rrbb2) — San Francisco, CA