---
title: 'Digital Marketing Analyst at IXL Learning'
canonical: 'https://feeny.ai/job/digital-marketing-analyst-ixl-learning-san-mateo-mt8tt8y72ehq'
type: 'job'
last_seen: '2026-10-19'
---

# Digital Marketing Analyst at IXL Learning

- **Company:** IXL Learning
- **Location:** San Mateo, CA
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-19
- **Apply:** https://www.ixl.com/company/jobs?gh_jid=8886370002

## Job description

IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech, including IXL, Rosetta Stone, Education.com, and TPT. You’ll report directly to the Director of Digital Advertising and collaborate closely with a small team of analysts to craft, launch, measure, and optimize all of our ads. You'll balance your time between the creative and quantitative, writing copy and managing graphic design cases but also analyzing and presenting data. This is a rare opportunity to quickly get hands-on, build skills, and play a meaningful role in connecting learners around the world with truly impactful edtech tools. #LI-CC1

We’re looking for new talent with strong potential. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn. Bring your creativity and analytical skills and we’ll support your growth with on-the-job training and mentorship.

This position requires you to be in our San Mateo, CA, headquarters office.

## WHAT YOU'LL BE DOING

- Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
- Analyzing performance data to help us hone our strategy
- Writing clear, effective ads for diverse audiences across all of IXL’s brands
- Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
- Participating in team brainstorms for new campaign creative
- Collaborating with our graphic design team to produce engaging creative
- Meeting regularly with marketing team leaders for input on your work
- Presenting your findings to other marketing and product team team members
- Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
- Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

## WHAT WE'RE LOOKING FOR

- BA/BS degree with some experience in SEM, marketing, or data analysis
- Strong analytical skills
- Natural critical-thinking and problem-solving skills
- Excellent writing and editing skills with a keen attention to detail
- Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
- Fluency in Excel and Google Sheets, especially Pivot tables
- Go-getter mindset, proactive and driven
- Creativity and curiosity
- Fast learner with solid organizational skills
- A passion for education and a desire to help us bring meaningful edtech to students around the world

The base salary range for this full-time position is $70,300 to $75,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

## ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

- 1 in 4 students in the United States uses [IXL.com](https://www.ixl.com/)
- [Rosetta Stone](https://www.rosettastone.com/) provides an immersive learning experience for 25 languages
- [Wyzant](https://www.wyzant.com/) is the nation's largest community of tutors, covering 300+ subjects
- https://www.teacherspayteachers.com/ is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

## About IXL Learning

## Company Overview
- **One-liner**: IXL Learning offers a personalized, comprehensive K-12 learning platform covering math, language arts, science, social studies, and Spanish, used by more than 18 million students worldwide.
- **Entity Type**: Private (not publicly traded; profitable, no disclosed funding rounds)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 1998–1999 (25+ years of edtech expertise, celebrated 25 years in 2024)
- **Founders**: Not publicly disclosed on the company website or in search results

## Core Business
- **Primary industry**: E-Learning / EdTech
- **Target customers**: K-12 schools, districts, teachers, students, and parents (B2B and B2C)
- **Mission / purpose**: “We are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.” [ixl.com](https://www.ixl.com/company)

## Products & Services
- **[IXL](https://www.ixl.com/)**: Core adaptive learning platform (SaaS) with a K-12 curriculum, individualized guidance, real-time analytics, and a diagnostic assessment suite. Covers math, language arts, science, social studies, and Spanish.
- **[Rosetta Stone](https://www.rosettastone.com/)**: Language learning software (SaaS) for consumers and enterprises, acquired by IXL Learning.
- **[TeachersPayTeachers (TPT)](https://www.teacherspayteachers.com/)**: Marketplace (platform) for educator-created resources; acquired in March 2023.
- **[Wyzant](https://www.wyzant.com/)**: Online tutoring marketplace (platform) for 300+ subjects; acquired (part of IXL Learning family).
- **[Vocabulary.com](https://www.vocabulary.com/)**: Literacy skill-building platform (SaaS) for vocabulary learning.
- **[SpanishDictionary.com](https://www.spanishdict.com/)**: Spanish-English dictionary, translator, and learning site (ad-supported/content).
- **[Education.com](https://www.education.com/)**: Library of learning activities, worksheets, games, and lesson plans for K-8 students (subscription/content).
- **[ABCya](https://www.abcya.com/)**: Collection of educational computer games and apps for kids (ad-supported/subscription).
- **[Dictionary.com / Thesaurus.com](https://www.dictionary.com/)**: Reference and language learning sites acquired in April 2024.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Annual revenue of **$555 million** (based on LinkedIn financials) [linkedin.com](https://www.linkedin.com/company/ixl-learning)
- **Total Employees**: 1,069 (+3.0% YoY) [linkedin.com](https://www.linkedin.com/company/ixl-learning)
- **Notable Brands Acquired**: Rosetta Stone, TeachersPayTeachers, Vocabulary.com, SpanishDictionary.com, Education.com, Wyzant, ABCya, Dictionary.com, Thesaurus.com
- **Growth Signals**: 
  - Used by 1 in 4 U.S. students and in 190+ countries [ixl.com](https://www.ixl.com/company)
  - Over 200 billion questions answered on the platform [ixl.com](https://www.ixl.com/)
  - 95 of the top 100 U.S. school districts use IXL [linkedin.com](https://www.linkedin.com/company/ixl-learning)
  - Launched Takeoff by IXL (California Edition) in 2025, a personalized core math curriculum [PR Newswire via linkedin.com](https://www.linkedin.com/company/ixl-learning)
  - Active job postings: 131 (up 10.1% year-over-year) [linkedin.com](https://www.linkedin.com/company/ixl-learning)

## Competitive Advantages
- **Comprehensive K-12 curriculum** spanning 5 subjects with more than 20,000 skills – a one-stop platform for schools.
- **Real-time analytics and diagnostic tools** (e.g., IXL LevelUp™) that give teachers granular insights and personalized recommendations.
- **Brand portfolio** that covers language learning, tutoring, teacher resources, and reference tools, creating a closed-loop education ecosystem.
- **High adoption by top school districts** and proven efficacy studies showing higher test scores [ixl.com/research](https://www.ixl.com/research).
- **Long track record (25+ years)** and stable financial footing (revenue >$500M, profitable without external funding).

## Strategic Focus
- **Deepening the core math offering** – launching state-specific versions like “Takeoff by IXL” to compete in the core curriculum market.
- **Expanding summer learning and intervention tools** (e.g., summer workbooks, diagnostic for high school).
- **Internationalization** – content localization (e.g., Australian English editors) and operations in 24 countries.
- **Integration of acquired brands** (Rosetta Stone, TPT, Dictionary.com) to cross-sell and grow market share.

## Why Work Here
- **Mission-driven work**: Employees report pride in working on a product that directly improves education for millions of students [builtin.com](https://builtin.com/company/ixl-learning).
- **Collaborative engineering culture**: Quotes from employees highlight “supportive and highly capable coworkers” and “solving engineering challenges to continually improve the product” [builtin.com](https://builtin.com/company/ixl-learning).
- **Workplace policy**: Primarily in-office, with offices in San Mateo (HQ), Raleigh, Providence, Toronto, and other U.S. locations. Remote roles are limited [builtin.com](https://builtin.com/company/ixl-learning).
- **Employee rating**: 3.3 / 5 (466 reviews) on LinkedIn, with work-life balance at 3.6, culture 3.1, compensation 2.8, and career opportunities 2.8. Strengths are stability and meaningful work; compensation is a noted weakness [linkedin.com](https://www.linkedin.com/company/ixl-learning).
- **Notable perks**: Not detailed in search results, but the company has a long tenure and offers professional growth opportunities (e.g., curriculum designers, sales consultants, engineering roles).
- **Recent departures**: Some senior employees have left (e.g., Lead Psychometrician, Freelance Art Director), but overall headcount is growing.

## Sources
1. [ixl.com/company](https://www.ixl.com/company)
2. [ixl.com](https://www.ixl.com/)
3. [linkedin.com/company/ixl-learning](https://www.linkedin.com/company/ixl-learning)
4. [builtin.com/company/ixl-learning](https://builtin.com/company/ixl-learning)

## Other roles at IXL Learning

- [Associate Digital Designer](https://feeny.ai/job/associate-digital-designer-ixl-learning-san-mateo-t0n93p5xgv7c) — San Mateo, CA
- [Recruiting Assistant](https://feeny.ai/job/recruiting-assistant-ixl-learning-san-mateo-7j826e6rexy0) — San Mateo, CA
- [Administrative Assistant](https://feeny.ai/job/administrative-assistant-ixl-learning-san-mateo-1qd1jp9z4mnd) — San Mateo, CA
- [Software Engineer, Intern](https://feeny.ai/job/software-engineer-intern-ixl-learning-san-mateo-f0dekpxjxrn2) — San Mateo, CA
- [Software Engineer, New Grad](https://feeny.ai/job/software-engineer-new-grad-ixl-learning-raleigh-g3t5y0e9ey3f) — Raleigh, NC
- [Associate Product Manager, New Grad](https://feeny.ai/job/associate-product-manager-new-grad-ixl-learning-san-mateo-pve7nzv4kh53) — San Mateo, CA
- [Software Engineer, New Grad](https://feeny.ai/job/software-engineer-new-grad-ixl-learning-san-mateo-8z1xjmht2p40) — San Mateo, CA
- [Implementation Specialist, Chicago](https://feeny.ai/job/implementation-specialist-chicago-ixl-learning-chicago-2rg1eyvbmazj) — Chicago, IL
- [Human Resources Business Partner / Generalist](https://feeny.ai/job/human-resources-business-partner-generalist-ixl-learning-raleigh-fbfwnekx7ecz) — Raleigh, NC
- [Account Manager, MyTutor](https://feeny.ai/job/account-manager-mytutor-ixl-learning-london-ctncv0p9yjn8) — London, United Kingdom