---
title: 'Digital Marketing and Content Specialist at Istari Digital'
canonical: 'https://feeny.ai/job/digital-marketing-and-content-specialist-istari-digital-united-states-vryrpfnjq741'
type: 'job'
last_seen: '2026-09-12'
---

# Digital Marketing and Content Specialist at Istari Digital

- **Company:** Istari Digital
- **Location:** United States
- **Compensation:** $97k–$160k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/istaridigital.ai/2a80c6f5-b3a1-47d1-b221-9317170a0313

## Job description

Istari Digital is a high-growth technology company enabling the next generation of AI-native engineering across aerospace, defense, and industrial enterprises. Our infrastructure platform orchestrates data across tools, organizations, and classification levels, removing barriers that limit digital engineering, and empowers customers to modernize mission-critical workflows and unlock meaningful ROI from digital transformation at scale. As demand accelerates across commercial aerospace & defense, we are expanding our marketing organization to support execution of integrated, multi-channel demand generation programs, including the content that fuels them. Position Overview The Digital Marketing & Content Specialist leads content creation and digital campaign execution across Istari's marketing channels. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand: emails, landing pages, digital ads, webinars, social media video clips. You will write and produce campaign content, execute email, paid, social, and web campaigns end to end, and report on performance to inform what gets built next. You'll also turn raw material like event footage, employee and customer interviews, or podcast recordings into publish-ready content. Your work should ultimately be measurable against top-of-funnel pipeline impact. The Marketing Lead owns marketing strategy, budget, and messaging across the business. The Field Marketing Manager owns field and in-person execution. The Digital Marketing & Content Specialist owns content creation and digital campaign execution, ensuring every email, ad, and landing page reflects Istari's brand and drives measurable results. Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter.

## Key Responsibilities

## Key Responsibilities

Content Creation

- Write email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns, including both ABM-targeted content for priority accounts and broader campaign content; source and design accompanying visuals

- Repurpose long-form content into social posts, email snippets, and sales one-pagers, helping a single piece of content reach further across channels

Webinars

- Plan and execute virtual webinars and livestreams, including identifying topics and audiences in coordination with the Marketing Lead, building registration pages, and managing promotion; send post-webinar marketing follow-up (recording, nurture emails) and pass attendee data to sales for outreach

Social Media

- Schedule and maintain the social content calendar so posting stays consistent, monitor engagement by responding to comments and DMs, and track performance metrics such as follower growth, engagement rate, and top-performing posts to understand what's resonating

- Edit short-form video clips from event footage, employee and customer interviews, and podcast episodes into social-ready posts, including trimming, captions, and formatting for platform specs

Blog & SEO

- Format and upload blog posts in Webflow, including sourcing and formatting supporting visuals, so content is publish-ready even when written elsewhere

- Manage on-page SEO fundamentals, including meta titles and descriptions, alt text, header structure, and internal linking, and monitor overall site health for issues like broken links, slow page speed, or indexing problems

Email & Campaign Execution

- Maintain email list hygiene, including segmentation, suppression lists, bounce and unsubscribe management, and list growth tracking; build and launch email campaigns and nurture sequences in the marketing automation platform, including sequences built specifically for ABM target accounts

- Build and publish personalized landing pages for campaigns and target accounts so the digital experience feels tailored rather than generic

- Support execution of paid social and paid search campaigns, including account-based targeting such as LinkedIn ABM ads aimed at specific target accounts

- Run A/B tests on subject lines, send times, and creative to continually improve campaign performance

- Set up and maintain UTM parameters and CRM tagging so campaign and ABM performance can be traced and reported on accurately

- QA every campaign before launch, checking links, formatting, personalization tokens, and mobile rendering to catch mistakes before real prospects see them

Website

- Make ongoing Webflow website updates, such as banner swaps and landing page edits, keeping the site current without needing a developer for every small change

Reporting & Collaboration

- Pull a monthly digital marketing summary covering social, blog, SEO, email, and campaign performance for the Marketing Lead's review

- Coordinate with sales on campaign-driven follow-up so leads generated by digital campaigns get timely attention, and support the Field Marketing Manager with content needs for field programs, such as event invite copy, signage, or one-pagers for a conference booth

Required Qualifications

## Experience

- 1-3 years in content marketing, campaign execution, or demand generation

- Strong writing portfolio in email, web copy, or similar formats

- Hands-on experience with a marketing automation platform

- Familiarity with CRM systems such as HubSpot

## Skills & Capabilities

- Strong writing and editing skills, with the ability to adapt tone across formats

- Close attention to detail and strong organizational skills

- Comfortable working with data and basic reporting and analytics

- Ability to manage multiple campaigns and deadlines simultaneously

Bonus Experience

-

## Experience with HTML/CSS for email templates

- Familiarity with paid media platforms such as Google Ads or LinkedIn Ads

- Experience in aerospace, defense, or industrial technology

Why this role?

- Own content and campaign execution end to end at a high-growth technology company

- Get hands-on experience across writing, marketing operations, and paid media

- Work directly with the Marketing Lead on strategy and career growth

- Join a high-trust, mission-driven team building transformative technology

## About Istari Digital

Istari is a digital engineering software company building open, scalable infrastructure for engineering data. Our platform lets customers simply and securely integrate engineering models across disciplines, organizations, and security levels — whether they're designing prototypes, performing virtual testing, or training AI and autonomy for complex systems. Focus is rewarded.  Finish is remembered. Facts are friendly.  Even when they are not fun. Fellowship is fundamental.  Make others successful.

## About Istari Digital

## Company Overview
- **One-liner**: Istari Digital provides a digital engineering infrastructure platform that connects and validates engineering data across fragmented environments for mission-critical industries like aerospace, defense, and energy.
- **Entity Type**: Private (Series A‑II; venture-backed)
- **Headquarters**: Arlington, Virginia, United States
- **Founded**: 2022
- **Founders**: Dr. Will Roper (CEO) and Christopher Benson (CTO)

## Core Business
- **Primary industries**: Aerospace, defense, space, energy, transportation, critical infrastructure
- **Target customers**: Enterprise and government organizations in “no‑fail” sectors (e.g., Lockheed Martin, Blue Origin)
- **Mission**: “Level the digital playing field in no‑fail industries” – enabling secure, auditable, and AI‑native engineering workflows without centralizing sensitive data

## Products & Services
- **[Istari Digital Platform](https://www.istaridigital.com/product)**: A digital infrastructure that securely routes engineering data across tools, teams, and classification boundaries. It connects models, simulations, and workflows to enable real‑time collaboration, system validation, and compliance certification – all while keeping data under the owner’s control. (Type: SaaS / Platform)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding – $55.05M (per CBInsights) or $40.1M (per LinkedIn); conflicting reports may reflect different round definitions
- **Notable Investors**: Icon Ventures, Teamworthy Ventures, Eric Schmidt, AeroX Ventures, Radius Capital
- **Growth Signals**:
  - Headcount of 64 employees (+61.5% year‑over-year)
  - LinkedIn followers grew 48.1% in the past year
  - Acquired Istari Federal LLC and Dgraph (2025)
  - Customers include Lockheed Martin and Blue Origin
  - 27 patents filed (as of early 2025)

## Competitive Advantages
- **Built for no‑fail industries**: The platform is designed for environments where failure is not an option (fighter jets, satellites, critical infrastructure), giving it a deep credibility moat.
- **Secure collaboration without compromise**: Enables cross‑organization, cross‑classification collaboration while allowing each party to retain control of their own data – a key differentiator in defense and regulated sectors.
- **Agentic engineering & AI‑native workflows**: Integrates AI into engineering validation and certification, reducing cycles from months to minutes.
- **Founders with domain expertise**: CEO Will Roper was the former Assistant Secretary of the Air Force for Acquisition, Technology and Logistics; CTO Christopher Benson brings deep technical experience from hyperscalers and defense programs.

## Strategic Focus
- Scaling the platform to serve more mission‑critical industries (air, sea, space, energy, transportation)
- Deepening AI capabilities for automated validation, compliance, and certification
- Expanding through acquisitions (Istari Federal, Dgraph) to strengthen federal presence and graph‑based data capabilities
- Building a distributed workforce with offices in Arlington (HQ), Cambridge (MA), and remote roles across the US

## Why Work Here
- **Mission‑driven culture**: Employees work on genuinely hard, unsolved problems in decentralized data sovereignty, AI engineering, and cross‑domain security – with direct impact on national security and critical infrastructure.
- **Remote‑friendly**: Many roles are listed as remote (anywhere US) or hybrid (DMV area); on‑site options exist in Huntsville, AL and Seattle, WA.
- **Diverse team background**: The team comes from defense, industry, academia, government, and startups – “everyone’s background is a feature, not a footnote.”
- **Growth trajectory**: Rapid headcount growth, recent acquisitions, and strong investor backing suggest a high‑growth environment with ample career development opportunities.
- **Engineering culture**: Emphasis on deep curiosity, craft, and solving problems that matter; the platform is built by people who have lived the pain of manual, siloed engineering workflows.

## Sources
1. [Istari Digital – Company & Product Overview](https://www.istaridigital.com/)
2. [Istari Digital – About (Founders, Mission, Culture)](https://www.istaridigital.com/about)
3. [Istari Digital – Product Page](https://www.istaridigital.com/product)
4. [Istari Digital – Careers (Lever)](https://jobs.lever.co/istaridigital.ai/)
5. [CBInsights – Company Profile & Financials](https://www.cbinsights.com/company/istari-1)
6. [LinkedIn – Istari Digital Company Page](https://linkedin.com/company/istaridigital)

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