---
title: 'Digital Marketing - Associate at iCapital'
canonical: 'https://feeny.ai/job/digital-marketing-associate-icapital-salt-lake-city-utah-ng4ew4sn63bg'
type: 'job'
last_seen: '2026-09-13'
---

# Digital Marketing - Associate at iCapital

- **Company:** iCapital
- **Location:** Salt Lake City Utah, United States
- **Posted:** 2026-03-30
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/icapitalnetwork/jobs/8485015002

## Job description

## About the Role

iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a portfolio of iCapital's web properties, owning day-to-day site management, executing builds and updates, and providing implementation support across the team's testing, performance, and discoverability programs. The ideal candidate is hands-on, detail-oriented, and comfortable moving quickly across multiple web properties and short-term projects. This role will work closely with the digital experience, discoverability, and analytics teams, as well as external development vendors, to ensure iCapital's digital properties are well-maintained, performant, and structured for search and AI visibility. This is an individual contributor role for someone who enjoys both the technical and operational sides of web execution.

## Responsibilities

- Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
- Partner cross-functionally with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
- Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
- Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
- Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
- Maintain documentation of testing workflows, tracking standards, and performance benchmarks
- Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
- Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.

## Qualifications

- 3-5+ years of experience in digital marketing, web operations, or a related discipline
- Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration
- Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar)
- Familiar with A/B testing tools and conversion optimization practices
- Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization
- Strong attention to detail and ability to manage multiple projects with competing deadlines
- Excellent written and verbal communication skills
- Comfortable working in a fast-paced, evolving environment where priorities shift

## Benefits

The base salary range for this role is $65,000 to $80,000.  iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: [https://www.icapitalnetwork.com/about-us/recognition/](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.icapitalnetwork.com%2Fabout-us%2Frecognition%2F&data=05%7C01%7Ckturlis%40icapitalnetwork.com%7C7f07161790634b9fc3fc08da748bec16%7C0ac51d2823c34b35a9fbe1a17aa9eff1%7C0%7C0%7C637950441561507201%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=HAZm4uhhP8r6HVKnBqOMq5jbXmgOrHlsPCur9U4JRis%3D&reserved=0)

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About iCapital

## Company Overview
- **One-liner**: iCapital is the leading global financial technology platform that transforms how financial advisors, asset managers, and wealth managers access and manage alternative investments.
- **Entity Type**: Private (late-stage)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2013
- **Founders**: Lawrence Calcano (Chairman & CEO) and others

## Core Business
- Primary industry/industries: Fintech, Wealth Management, Alternative Investments
- Target customers: B2B – financial advisors, wealth managers, asset managers, and private banks
- Mission or purpose statement: "Transform the World’s Investment Industry for Better Outcomes" by streamlining financial operations, enhancing technology infrastructure, and empowering smarter decision-making through reporting and analytics.

## Products & Services
- **iCapital Marketplace**: A digital platform connecting wealth advisors and their high-net-worth clients to a curated selection of alternative investment funds (private equity, private credit, real estate, hedge funds).
- **Enterprise Solutions**: White-label technology and operational infrastructure for large financial institutions to offer alternatives to their clients under their own brand.
- **Data Intelligence**: AI-driven data management, reporting, and analytics tools (including capabilities from acquired firms Mirador and AltExchange) that provide portfolio transparency and performance insights.
- **Annuities Platform**: A technology solution for distributing and managing fixed and structured annuities.
- **Alternatives Distribution**: Services that help fund managers and issuers reach new sources of capital through the iCapital network.

## Market Standing
- **Valuation**: Over $7.5 billion (as of the company’s most recent capital raise, according to icapital.com/about-us/)
- **Key Metric**: $61.1 billion in active global assets on platform (as of May 31, 2026); over 1,200 fund manager/issuer relationships; 135,000+ financial professional users
- **Notable Investors/Partners**: BlackRock (strategic investment), Ping An, Goldman Sachs, AMG, Hamilton Lane, WestCap, Citi Wealth (acquired its alternative investments feeder platform)
- **Growth Signals**: Completed over $820 million in total capital raised; acquired multiple companies including Mirador (data management), AltExchange (AI-driven tech), and Parallel Markets (digital identity/compliance); recognized by Euromoney as "World’s Best Technology Provider for Wealth Management," named to CNBC’s World Top 250 Fintech Companies, and Forbes Fintech 50

## Competitive Advantages
- **Network Effects**: The largest open-architecture platform for alternatives, connecting thousands of advisors, hundreds of fund managers, and large financial institutions.
- **Scale & Trust**: With over $61B in assets and partnerships with the world’s largest banks and asset managers, iCapital has a deeply entrenched position.
- **End-to-End Technology**: A fully integrated suite covering deal sourcing, onboarding, compliance, reporting, and analytics — reducing operational friction for all parties.
- **Global Reach**: 16 offices worldwide (New York, Zurich, London, Hong Kong, Singapore, Tokyo, Toronto, Lisbon, Sydney, Abu Dhabi, and more), providing a truly international footprint.

## Strategic Focus
- **Global Expansion**: Deepening presence in Europe, Asia-Pacific, and the Middle East.
- **Platform Expansion**: Moving beyond traditional alternatives into structured investments and annuities.
- **AI & Data Leadership**: Leveraging acquisitions like AltExchange to embed AI-driven analytics and automation across the platform.
- **Institutional Partnerships**: White-labeling the platform for large banks and wealth managers to scale alternatives distribution.

## Why Work Here
- **Culture**: iCapital emphasizes open communication, transparency, integrity, collaboration, and excellence. The company has been recognized as a "Best Workplace" by Great Place to Work in Portugal and a "Best Startup Employer" by Forbes.
- **Growth & Development**: The company views learning and development as a critical investment, with career growth initiatives at every level — from recent graduates to senior managers. The company has grown from its 100th employee milestone to hundreds of employees globally, offering significant upward mobility.
- **Global & Collaborative Environment**: With 16 offices worldwide and an industry-leading R&D center in Lisbon, employees work on truly global teams. The company hosts monthly social events and volunteer opportunities.
- **Benefits**: Generous unlimited paid-time off (PTO), employer-matched retirement plan, 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling, and subsidized health care. Benefits vary by country.
- **Office Policy**: Hybrid/office-based presence across global hubs. Offices are described as having fully-stocked kitchens and a collaborative atmosphere.

## Sources
1. [icapital.com](https://icapital.com/)
2. [icapital.com/about-us/](https://icapital.com/about-us/)
3. [icapital.com/careers/](https://icapital.com/careers/)
4. [job-boards.greenhouse.io/icapitalnetwork](https://job-boards.greenhouse.io/icapitalnetwork)
5. [linkedin.com/company/icapital-network-inc](https://www.linkedin.com/company/icapital-network-inc)

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