---
title: 'Digital Marketing Automation at MioDottore'
canonical: 'https://feeny.ai/job/digital-marketing-automation-miodottore-rome-03qskzjrn9c8'
type: 'job'
last_seen: '2026-11-02'
---

# Digital Marketing Automation at MioDottore

- **Company:** MioDottore
- **Location:** Rome, Italy
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/miodottore/864bf4e4-1e0c-419d-9b1e-9360401b66ab

## Job description

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads. We’re looking for an Digital Marketing Automation to join our Marketing team. You’ll run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.

## What you’ll do

- Execute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle;
- Run and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience
- Analyze campaign data to understand which channels bring MQLs and how they convert
- Optimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels
- Support the content marketing strategy and collaborate with Global Marketing to deliver on time
- Work closely with the paid team to align audiences, messages and landing pages and maximize MQLs

What success looks like

- Delivering MQLs in line with budget
- Working with Sales to reach inbound MRR goals
- Improving MQL volume, MQL→SQL conversion and campaign engagement

## What we’re looking for

- 2–4 years of experience in B2B digital marketing, ideally in lead generation
- Hands-on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus
- A data-driven mindset: you turn campaign data into optimizations
- Ability to deliver quality work at a fast pace, with proactivity and ownership
- HubSpot and/or Salesforce knowledge
- Good collaboration skills with content, paid, events and sales
- Good English for an international environment

## Nice to have

- Experience with Jira or similar tools
- Cross-cultural communication skills

Additional information:

- 🌐Working in hyper-growing company within an international environment
- 💶 Compensation range 35-40K
- 🏠 Smart Working 50%
- 🍝Ticket restaurant 10 Euro/Day
- 👨‍👩‍👦 Welfare up to € 1,200 for you and your family
- ⚕️Health insurance to take care of your health
- 🧠 Self-care platform: Access the Mental Well-being Ifeel platform because we believe mental health comes first

## About MioDottore

## Company Overview
- **One-liner**: MioDottore is Italy’s leading healthcare platform that connects patients with doctors, clinics, and hospitals, enabling online bookings and digital practice management.
- **Entity Type**: Private (part of Docplanner Group; backed by Goldman Sachs, One Peak Partners, Point Nine, and Target Global)
- **Headquarters**: Rome, Italy
- **Founded**: 2015
- **Founders**: Not publicly listed for MioDottore specifically; the parent company Docplanner was founded by Mariusz Gralewski

## Core Business
- Primary industry/industries: Health Tech, Healthcare Software, Digital Health
- Target customers: B2B (doctors, medical centers, hospitals) and B2C (patients)
- Mission or purpose statement: “Helping people live longer, healthier lives” — the company aims to humanize the healthcare experience through technology

## Products & Services
- **MioDottore.it (Consumer Platform)**: Free online booking service where patients can search among over 200,000 general practitioners and specialists, read reviews, book appointments, receive reminders via email and SMS, and request prescriptions.
- **MioDottore Pro (Practice Management)**: SaaS suite for healthcare professionals to manage online presence, automate daily tasks, communicate with patients, and grow their practice.
- **TuoTempo (CRM)**: Advanced CRM and patient engagement platform for medium-to-large healthcare facilities, private hospitals, and public health system (SSN) providers.
- **GipoNext (Management Software)**: Italy’s #1 management software for private and public medical centers, handling over 1,500 centers and integrating with any platform.
- **NOA Booking (AI Assistant)**: Announced in November 2025, an AI-powered virtual assistant that simplifies medical bookings.
- **NOA Notes (AI Assistant)**: An AI virtual assistant that summarizes patient conversations during visits, freeing the doctor from manual note-taking.

## Market Standing
- **Valuation/Market Cap**: Docplanner is a unicorn; the group has raised over €450M in total funding (source: [miodottore.it](https://pro.miodottore.it/chi-siamo-cosa-facciamo)).
- **Key Metric**: Over 90 million patients served globally, with more than 18 million bookings per month across 13 countries. In Italy, over 200,000 doctors are listed on the platform (source: [miodottore.it](https://www.miodottore.it/)).
- **Notable Investors/Partners**: Goldman Sachs, One Peak Partners, Point Nine Capital, Target Global (source: [linkedin.com](https://it.linkedin.com/company/miodottore)).
- **Growth Signals**: Headcount grew to ~500 employees (+21.9% YoY), active job postings increased +83.3% in the last quarter, and the company recently launched AI-powered products (NOA Booking, NOA Notes).

## Competitive Advantages
- **Market Leadership**: Dominant position in Italy’s healthcare booking market with the largest network of doctors and medical centers.
- **Full-Stack Platform**: Covers the entire patient journey from search and booking to practice management and CRM, creating a sticky ecosystem for both patients and providers.
- **AI Innovation**: Early mover in AI-assisted booking and clinical note-taking, adding defensible value for providers.
- **Economies of Scale**: Part of Docplanner, the world’s largest online healthcare booking platform, with deep pockets and cross-country learnings.

## Strategic Focus
- **Digital Transformation of Healthcare**: Continued investment in digitizing Italy’s public and private healthcare systems.
- **AI Integration**: Rolling out AI-based tools (NOA Booking, NOA Notes) to automate admin work for doctors and improve patient experience.
- **Enterprise Expansion**: Growing the enterprise sales team to onboard larger medical centers and hospital groups.
- **International Growth**: Leveraging Docplanner’s presence in 13 countries (including Spain, Poland, Germany, Brazil, Mexico, Turkey, and others) to scale best practices.

## Why Work Here
- **Culture & Mission**: Meaningful work at a company focused on making healthcare more accessible and efficient. The stated mission is to “help people live longer, healthier lives,” and the culture emphasizes humanizing the healthcare experience.
- **Growth Trajectory**: As a unicorn with strong backing, MioDottore offers the excitement of a high-growth environment with resources for career development. Headcount grew ~22% in the past year.
- **Remote/Hybrid Policy**: The company is headquartered in Rome with additional offices in Lazio, Italy. Some roles likely offer hybrid or flexible arrangements (typical for tech companies in Italy).
- **Notable Perks**: Working on a high-impact consumer health platform, exposure to cutting-edge AI projects, and the stability of a well-funded global group.
- **Engineering Culture**: The tech stack includes modern tools (HubSpot, Jira, Stata, and others listed on LinkedIn), and the company actively hires for technical roles, suggesting a strong engineering culture with room for innovation.

## Sources
1. [miodottore.it (About Us)](https://pro.miodottore.it/chi-siamo-cosa-facciamo)
2. [linkedin.com (Company Profile)](https://it.linkedin.com/company/miodottore)
3. [miodottore.it (Consumer Site)](https://www.miodottore.it/)
4. [jobs.ashbyhq.com (Careers)](https://jobs.ashbyhq.com/miodottore)

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