---
title: 'Digital Marketing Lead at Codal'
canonical: 'https://feeny.ai/job/digital-marketing-lead-codal-chicago-m18s0fvp80h3'
type: 'job'
last_seen: '2026-11-09'
---

# Digital Marketing Lead at Codal

- **Company:** Codal
- **Location:** Chicago, IL
- **Compensation:** $120k–$160k
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-09
- **Apply:** http://codal.jobs/?gh_jid=5472346008

## Job description

An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

Codal is hiring a hands-on Digital Marketing Lead to own demand generation across paid, organic and AI search, directories, partners, email and social. You will build and lead the team that runs these channels, including our GEO, AIEO and SEO specialists, and hand qualified leads to sales teams.

This is a builder role, not a coordinator role. You have spent 10+ years in digital marketing, you have done this inside a consulting or professional services firm that was scaling, and you still write the brief, build the campaign, read the analytics and fix the funnel yourself. You are early and deep on AI: you understand how buyers now discover vendors through ChatGPT, Perplexity, Google AI Overviews and similar engines, and you know how to make Codal the answer.

## What You'll Do

Own the demand engine

- Own pipeline contribution from digital channels: paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social
- Set channel budgets, targets and the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership
- Define what a qualified lead is with Sales, build the scoring and routing in HubSpot, and hand qualified leads to the SDRs in each sales pod with the context they need to convert

Lead on AI search, GEO and SEO

- Lead the GEO, AIEO and SEO team that sits inside this function, setting the strategy for how Codal shows up in ChatGPT, Perplexity, Google AI Overviews and traditional search
- Run the technical and content programs behind it: entity and schema work, citation and source building, content structured for answer engines, and measurement of AI-driven visibility
- Stay hands-on with the tooling, testing new AI search and marketing tools yourself before rolling them out to the team

Build and lead the team

- Hire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners
- Build the systems the team runs on: campaign briefs, content and landing page workflows, attribution, dashboards and QA
- Coach a team that is itself hands-on, and set the bar by doing the work alongside them

Partner across Codal

- Work with the sales leadership on go-to-market priorities by industry and practice area, and turn them into campaigns
- Work with practice and industry leads who own the message for their area, giving them the channels and execution to reach the market
- Coordinate with the content, events and partner marketing teams so campaigns land as one program, not separate pushes

## What You Bring

- 10+ years in B2B digital marketing, with at least 3 years leading demand generation and managing a team
- Experience at a consulting, agency or professional services firm during a period of growth, where you helped build the marketing function and scale pipeline
- Deep, current, hands-on experience in AI search: GEO, AIEO and how LLM-based engines select and cite sources, plus a strong SEO foundation (technical, content and off-page)
- Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results
- Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting
- Fluency in analytics and attribution (GA4, Search Console, Looker Studio or similar) and the ability to build your own dashboards
- Experience designing the handoff between marketing and SDRs, and working day to day with sales leadership
- Track record of hiring and developing marketers and managing agencies and contractors
- Strong writing and briefing skills; you can draft the ad, the landing page and the nurture email yourself

## Nice to Have

- Marketing experience in enterprise ecommerce, digital transformation or AI services
- Experience with partner and co-marketing programs, including partner directories and marketplace listings
- Experience with ABM programs targeting named enterprise accounts
- Experience using AI tools to accelerate content production, research and campaign operations

## Compensation and Benefits

The base salary range for this role is $120,000 to $160,000 per year, depending on experience and the depth of your AI search and team-building track record. Codal also offers:

- Medical, dental and vision insurance
- 401(k) plan
- Generous Paid time off and company holidays
- Hybrid schedule based out of our Chicago headquarters (3 days a week required)
- Budget for tools, training and conferences, with a focus on AI and search
- A direct line to the leadership team, and the mandate to build the function your way

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position

Pay range $120,000—$160,000 USD

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

## About Codal

## Company Overview
- **One-liner**: Codal is a global digital product consultancy specializing in product strategy, experience design, platform engineering, and AI to help businesses solve complex challenges.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Chicago, Illinois, USA
- **Founded**: 2009 (originally as CMScentral, rebranded to Codal in 2013)
- **Founders**: Keval Baxi (CEO & Co-Founder) and Matthew Gierut (COO & Co-Founder)

## Core Business
- **Primary industries**: Digital product development, experience design, eCommerce, cloud architecture, big data, AI, and platform engineering.
- **Target customers**: B2B, serving both small businesses and large enterprises across industries including healthcare, financial services, life sciences, manufacturing, automotive, and retail.
- **Mission statement**: "To solve our clients' most complex challenges with clarity and sustainability, putting exceptional people on meaningful projects."

## Products & Services
- **Product Strategy**: End-to-end consulting to define product vision, roadmap, and market fit.
- **Experience Design (UX/UI)**: Human-centered design and user research to create intuitive digital interfaces.
- **Platform Engineering**: Custom software development, cloud architecture, and API integration.
- **eCommerce Solutions**: Specialized in Shopify (Platinum Partner), BigCommerce (Elite Partner), and unified commerce platforms.
- **Artificial Intelligence / AI Strategy**: AI-driven product development and data analytics solutions.
- **Quality Assurance (QA)**: Comprehensive testing and quality engineering services.
- **Big Data & Cloud**: Advanced data engineering and cloud infrastructure (AWS Advanced Tier Partner).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, bootstrapped).
- **Key Metric**: 270+ employees globally; 100M+ lines of code written; billions in client revenue influenced.
- **Notable Investors/Partners**: Shopify (Platinum Partner), BigCommerce (Elite Partner), Contentstack (Preferred Partner), AWS (Advanced Tier Partner), Searchspring.
- **Growth Signals**: Expanded from a small team to 270+ employees across offices in Chicago, Toronto, Lincoln (UK), and Ahmedabad (India). Consistently winning industry awards, including BigCommerce Agency Partner of the Year 2023 and Clutch Top Python & Django Developers.

## Competitive Advantages
- **Deep Platform Expertise**: Tier-1 partnerships with leading eCommerce and cloud platforms (Shopify, BigCommerce, AWS) provide a strong competitive moat.
- **End-to-End Capability**: Covers the full product lifecycle from strategy through design, engineering, and ongoing support, allowing them to own complex, multi-year engagements.
- **People-First Culture**: Emphasizes transparency, accountability, and continuous learning, which drives high retention and quality output.
- **Proven Track Record**: 16+ years of experience with 200+ clients and a history of awards validating their impact.

## Strategic Focus
- **AI & Innovation**: Deepening capabilities in AI strategy and product engineering to help clients leverage generative AI and automation.
- **Global Expansion**: Continuing to scale its distributed team across the US, UK, Canada, and India to serve a diverse client base.
- **Unified Commerce**: Helping retailers bridge online and offline experiences through integrated eCommerce solutions.
- **Enterprise Growth**: Increasing focus on large enterprise clients while maintaining agility for smaller businesses.

## Why Work Here
- **Hybrid Work Schedule**: Flexible blend of in-office collaboration and remote work.
- **Global Team**: 270+ colleagues across 4 offices (Chicago, Toronto, Lincoln, Ahmedabad) offering a multicultural work environment.
- **Generous Benefits**: 401k with 4% employer match, comprehensive medical/dental/vision insurance, paid maternity & paternity leave, generous time-off policy.
- **Culture & Community**: Regular in-office events (happy hours, dinners), stocked kitchens, staff outings, and local philanthropy opportunities.
- **Career Growth**: Emphasis on continuous learning, mentorship, and working on meaningful, high-impact projects with top-tier clients.
- **Recognition**: Named a top workplace by Built In; employees highlight a supportive, collaborative, and innovative atmosphere.

## Sources
1. [codal.com - Careers](https://codal.com/careers/)
2. [codal.com - About Us](https://codal.com/about-us/)
3. [codal.com - Homepage](https://codal.com/)
4. [builtin.com - Codal Careers](https://builtin.com/company/codal)
5. [linkedin.com - Codal](https://www.linkedin.com/company/gocodal)

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