---
title: 'Digital Marketing Lead at Geoforce'
canonical: 'https://feeny.ai/job/digital-marketing-lead-geoforce-plano-5s8p5bc07pfp'
type: 'job'
last_seen: '2026-09-07'
---

# Digital Marketing Lead at Geoforce

- **Company:** Geoforce
- **Location:** Plano, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/geoforce/fa3eab06-302c-40dc-ab8e-088ee1400bd0

## Job description

## WHO WE ARE

Geoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.

Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.

Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.

We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.

## WHAT YOU’LL DO

- Own Geoforce’s digital marketing engine across website, paid media, organic search, conversion optimization, analytics, and marketing technology.
- Manage and optimize the Geoforce website to improve traffic, engagement, user experience, lead quality, and conversion.
- Lead paid digital programs across search, social, retargeting, display, and other relevant channels, with accountability for budget efficiency and business impact.
- Partner with Campaign Architects to translate campaign strategy into high-performing digital programs, audiences, landing pages, and conversion paths.
- Own SEO and emerging AI-search visibility, including technical SEO, content optimization, website structure, and discoverability across traditional and AI-powered search.
- Build and manage a structured testing program across messaging, creative, audiences, offers, landing pages, and conversion experiences.
- Own digital marketing performance reporting and connect channel activity to qualified leads, pipeline, bookings, and revenue.
- Manage the digital marketing technology stack, tracking, attribution, analytics, and integrations in partnership with Marketing Operations and Sales Operations.
- Manage digital agencies and vendors while maintaining strong internal ownership of strategy, execution, and performance.
- Leverage AI, automation, and emerging technologies to improve campaign optimization, analysis, personalization, testing, and overall marketing efficiency.

## HOW SUCCESS WILL BE MEASURED

Success in this role will be measured by the performance and business impact of Geoforce’s digital marketing engine, including:

- Qualified leads generated through digital channels
- Marketing-originated and digital-influenced pipeline
- Marketing-originated bookings and revenue contribution
- Paid media efficiency and return on investment
- Website traffic, engagement, and conversion rates
- Landing-page and campaign conversion performance
- Organic search and AI-search visibility
- Improvements in lead quality and customer acquisition efficiency
- Accuracy and usability of digital marketing performance reporting
- Speed and effectiveness of testing and optimization
- Efficient use of marketing technology, automation, and AI

## WHAT WE’RE LOOKING FOR

- 6+ years of experience in digital marketing, demand generation, performance marketing, growth marketing, or a related discipline
- Strong hands-on experience managing paid search, paid social, and other digital advertising programs
- Demonstrated experience managing meaningful paid media budgets and optimizing investment based on business outcomes
- Strong understanding of website management, conversion rate optimization, landing pages, UX, and digital buyer journeys
- Experience with SEO, including technical SEO, content optimization, and emerging AI-search practices
- Strong digital analytics skills and the ability to turn performance data into clear recommendations and actions
- Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, Search Console, and related digital marketing tools
- Experience working with CRM, marketing automation, attribution, and marketing technology platforms
- Strong understanding of B2B demand generation and the relationship between digital marketing, qualified leads, pipeline, and revenue
- Experience developing structured testing and experimentation programs across audiences, creative, messaging, and conversion experiences
- Experience managing agencies and vendors while maintaining strong internal ownership and accountability
- Hands-on experience using AI and automation tools to improve digital marketing workflows, analysis, optimization, and execution
- Strong project management skills and the ability to manage multiple high-impact initiatives simultaneously
- Ability to communicate marketing performance and recommendations clearly to both marketing and business stakeholders
- A willingness to roll up your sleeves and execute rather than simply manage the work

## PREFERRED EXPERIENCE

- Experience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products
- Experience marketing to operations, fleet, equipment, or industrial audiences
- Experience with account-based marketing and digital account targeting
- Experience with website redesigns, migrations, or major optimization initiatives
- Experience implementing or improving marketing attribution and funnel reporting
- Familiarity with AI search optimization / GEO
- Experience working in an organization with both direct sales and partner/channel motions
- Experience working closely with campaign, content, field marketing, product marketing, and sales teams

## About Geoforce

## Company Overview
- **One-liner**: Geoforce provides rugged GPS tracking devices and a cloud-based software platform that gives industrial and field operations real-time visibility into their non-powered and mixed-fleet equipment, even in the most remote and extreme environments.
- **Entity Type**: Private (Bootstrapped, no public funding rounds disclosed)
- **Headquarters**: Coppell, Texas, USA
- **Founded**: 2007
- **Founders**: James Maclean III

## Core Business
- **Primary industries**: Oil & Gas, Mining, Construction, Equipment Rental, Manufacturing, Transportation & Logistics, Agriculture, Rail
- **Target customers**: B2B – Enterprise and mid-market companies managing heavy industrial equipment, field assets, and mixed fleets.
- **Mission statement**: To provide customers and partners with cutting-edge traceability solutions and insights that alleviate the chaos and pain of field operations.

## Products & Services
- **GT Family of GPS Trackers (GT1c, etc.)**: Rugged, durable hardware designed for extreme conditions, including ATEX/IECEx Zone 0 certified devices for hazardous environments. Options for satellite, cellular, or hybrid connectivity.
- **Geoforce Software Platform**: Cloud-based SaaS that provides GPS location, equipment utilization, engine runtime, maintenance alerts, service delivery verification, rental invoice auditing, and inspection compliance.
- **Geoforce AssetLink**: A specific product/SaaS offering (led by an SVP & GM) focused on integrating asset tracking data into broader business workflows.
- **Professional Services & Support**: Highly responsive support team with local resources for installation and ongoing management.

## Market Standing
- **Valuation**: Not publicly disclosed (Private company).
- **Key Metric**: Tracks "tens of thousands of assets for several hundred customers on six continents" [geoforce.com](https://www.geoforce.com/leadership/).
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped/organically grown).
- **Growth Signals**: Describes itself as a "rapidly growing company" committed to innovation. Has expanded leadership with dedicated General Managers for LATAM, APAC, and Canada, indicating international scaling. Has a strong patent portfolio held by the founder.

## Competitive Advantages
- **Unmatched Durability**: Hardware is HALT tested and built for the "harshest industrial and off-road industries," differentiating it from standard telematics providers.
- **Born in Oil & Gas**: Deep domain expertise in the most demanding field operations, giving them credibility and specialized features (e.g., hazardous location certification) that generalist competitors lack.
- **Mixed Fleet Focus**: Goes beyond vehicle tracking to cover non-powered assets (trailers, tanks, bins, containers), solving a specific pain point for industrial operators.
- **Global Connectivity**: Works in the "world’s most remote and volatile environments" via satellite and cellular networks.

## Strategic Focus
- **International Expansion**: Building out regional leadership (LATAM, APAC, Canada) to grow its global footprint.
- **Product Innovation**: Continuously evolving the GT family of trackers and the software platform to meet unique industry needs.
- **Customer-Centric Growth**: Focus on delivering value and reducing operational chaos for existing customers while expanding into new verticals like construction, rail, and agriculture.

## Why Work Here
- **Culture**: Described as customer-centric, results-focused, and high-integrity. Employees are expected to be "fascinated by technology" and "passionate" about solving hard problems. The company emphasizes having "FUN in a fast changing environment."
- **Remote/Hybrid Policy**: Offers "Flexible Work" as a standard benefit.
- **Notable Perks & Benefits**:
    - Competitive Salaries & 401(K) Retirement Plans
    - Paid Time Off & Paid Holidays
    - Health, Dental, and Vision Insurance
    - Medical & Dependent Care FSAs
    - Employee Life and AD&D Insurance
    - Referral Bonuses
    - On-Site Fitness Center (depending on location)
    - Company-Sponsored Family Events
- **Engineering Culture**: The CTO, VP of Software Development, and VP of Hardware Engineering are all on the leadership team, indicating strong engineering focus. The founder holds multiple patents in asset track and trace technologies. The work involves solving complex IoT and hardware/software integration challenges.

## Sources
1. [Geoforce Company Page](https://www.geoforce.com/company/)
2. [Geoforce Homepage](https://www.geoforce.com/)
3. [Geoforce Careers Page](https://www.geoforce.com/careers/)
4. [Geoforce Leadership Page](https://www.geoforce.com/leadership/)
5. [Geoforce Jobs (Ashby)](https://jobs.ashbyhq.com/geoforce)

## Other roles at Geoforce

- [Multimedia Designer](https://feeny.ai/job/multimedia-designer-geoforce-plano-bq96cfwmgxgw) — Plano, TX
- [Content Marketing Specialist](https://feeny.ai/job/content-marketing-specialist-geoforce-plano-5s8txd2w28r3) — Plano, TX
- [Senior Demand Generation](https://feeny.ai/job/senior-demand-generation-geoforce-plano-jarqj19hx29k) — Plano, TX
- [Solution Architect](https://feeny.ai/job/solution-architect-geoforce-plano-m4dge6xs9x65) — Plano, TX