--- title: 'Digital Marketing Manager at Adyen' canonical: 'https://feeny.ai/job/digital-marketing-manager-adyen-tokyo-2de545tj5nw8' type: 'job' last_seen: '2026-09-09' --- # Digital Marketing Manager at Adyen - **Company:** Adyen - **Location:** Tokyo, Japan - **Posted:** 2026-07-29 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/adyen/jobs/8045757 ## Job description This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Digital Marketing Manager Adyen is looking for a data-driven, proactive and collaborative Digital Marketing Manager. This role will work from our Tokyo office and reports directly to the Digital Marketing Lead APAC with a dotted-report line to the Marketing Team Lead Japan. The Digital Marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels. The ideal candidate is experienced with B2B digital marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across Japan, APAC and global marketing teams to optimize Adyen’s impact through digital channels. What you’ll do: - Build the entire digital marketing strategy and operational excellence in the Japan market. - Plan, set up and optimize digital marketing campaigns to achieve the marketing generated pipeline generation goal through digital channels. - Drive GEO/SEO efforts to increase organic traffic to Adyen Japan website through search query research and the webpage optimization. - Optimize the landing page for digital campaigns including the contact forms to maximize the conversion rate to marketing leads through the A/B testing. - Handle local paid media advertising such as SERP and display through either direct deals and / or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations. - Manage email campaigns using the marketing automation tool to nurture prospectus leads - Leverage analytics tools to determine effectiveness of campaigns across all channels and manage tags to track website traffic data. - Work closely with the commercial teams like global marketing, APAC digital marketing, Japan marketing and Japan commercial teams to optimize your digital campaigns. Who you are: - 5+ years of experience in a digital marketing role in the B2B tech industry focused on driving the acquisition of net new customers. Fintech experience is a plus. - Japanese SEO experience. GEO experience is a huge plus. - Technical SEO experience with knowledge of CSS, HTML and Java script. - Capability to create, modify and manage the web pages using CMS such as Contentful. - Web page localization experience using TMS such as Smartling is a plus. - Experience with Optimizely or other testing tools to run the A/B testing. - Hands-on experience running Google Ads campaigns, including tCPA optimization, budget management, and performance reporting. - Data-driven, analytical mindset. Experience in using GA4, Search Console, Ahrefs, Marketo, Salesforce and Looker Studio. - Agency relationship management experience. - Adaptive to a fast-paced work environment with cross-national collaboration. - Fluency in spoken and written English and Japanese. - Ability to travel domestically and internationally (20% or more). Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. [Learn more about our hiring process here](https://careers.adyen.com/how-we-hire). Don’t be afraid to let us know if you need more flexibility. This role is based out of our Tokyo office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles. ## About Adyen ## Company Overview - **One-liner**: Adyen provides a unified financial technology platform with end-to-end payment capabilities, data insights, and financial products designed for ambitious global businesses. - **Entity Type**: Public (ticker not specified in provided sources) - **Headquarters**: Amsterdam, Netherlands - **Founded**: 2006 - **Founders**: Pieter van der Does (Co-founder, CEO) and others ## Core Business - Primary industry: Financial technology (fintech) – payments, embedded finance, and data analytics. - Target customers: B2B, Enterprise (retail, travel & hospitality, SaaS platforms, marketplaces, food & beverage, digital media, financial services). - Mission: “Engineered for ambition” – help businesses grow faster with a single, modern platform. ## Products & Services - **Unified Payments Platform**: Accept, settle, and move money online, in-app, and in-store via one API supporting 200+ local payment methods and 150+ currencies. - **Adyen for Platforms**: Enables marketplaces and SaaS platforms to manage payments, payouts, and money movement for their users. - **Adyen Issuing**: Issue physical and virtual cards under the client’s brand. - **Adyen Embedded Finance**: Embed payments, accounts, card issuing, and capital into third-party products. - **Risk Management & Fraud Tools**: Built‑in optimization to reduce fraud and lower payment costs. - **Terminal API & Point of Sale (POS)**: Integrated in‑person payment hardware. - **Adyen Giving**: Donation feature for charitable contributions at checkout. - **Adyen Agentic** (new): AI‑platform commerce capabilities. ## Market Standing - **Valuation/Market Cap**: Not provided in search results (public company). - **Key Metric**: Processed volume of €970.1 BN in 2023 [adyen.com/about]. - **Notable Customers/Partners**: Meta, Nord Security, L’Occitane, Rectangle Health, Vagaro, Groupon (first global enterprise merchant) [adyen.com]. - **Growth Signals**: - 4,000+ employees representing 115+ nationalities [adyen.com/about]. - 28–29 offices across Europe, North America, Asia Pacific, Latin America, and the Middle East [adyen.com/about]. - Obtained US, UK, EU banking licenses and acquiring licenses in Japan, UAE, Malaysia, Puerto Rico, Singapore, Hong Kong, Australia, New Zealand [adyen.com/about]. - Launched Adyen Agentic and continues to expand embedded finance offerings. ## Competitive Advantages - 99.999% historical platform uptime [adyen.com]. - Single API that supports multiple use cases and channels, reducing integration complexity. - Fully in‑house built technology (no third‑party patchwork). - Direct acquiring licenses in multiple regions, providing local expertise and compliance. - Data‑driven optimizations powered by trillions of euros in transaction data. - Engineering‑first culture with a focus on speed, autonomy, and long‑term thinking. ## Strategic Focus - Expand global footprint and acquiring licenses. - Grow embedded finance and platform products (Adyen for Platforms, Issuing, Capital). - Launch AI‑powered commerce via Adyen Agentic. - Maintain high reliability and compliance (US, UK, EU banking licenses). - Attract and retain top engineering talent to solve complex financial challenges. ## Why Work Here - **Culture**: “Office‑first” with flexibility – believes in‑person collaboration builds genuine connection [careers.adyen.com]. - **Benefits**: “Adyen+” monthly financial contribution for individual needs (childcare, language courses, home office setup), plus health insurance, commute allowance, lunch in office, and local benefits. - **Engineering**: Engineers tackle unique challenges in financial technology; culture emphasizes launching fast, iterating, winning as a team, and creating your own path (“The Adyen Formula”). - **Global Team**: 115+ nationalities across 28 offices; diverse, collaborative environment. ## Sources 1. [adyen.com/about](https://www.adyen.com/about) 2. [adyen.com](https://www.adyen.com/) 3. [careers.adyen.com](https://careers.adyen.com/) 4. [careers.adyen.com/vacancies](https://careers.adyen.com/vacancies) 5. [careers.adyen.com/formula](https://careers.adyen.com/formula) ## Other roles at Adyen - [Enterprise Sales Manager](https://feeny.ai/job/enterprise-sales-manager-adyen-berlin-2rd7m65qgbke) — Berlin, Germany - [Senior Strategy Manager, Digital Content, Media & Communications](https://feeny.ai/job/senior-strategy-manager-digital-content-media-communications-adyen-san-francisco-w114rbqr3zjx) — San Francisco, CA - [GTM Engineer](https://feeny.ai/job/gtm-engineer-adyen-new-york-0hq89xg10d3r) — New York, NY - [Technical Project Manager - Software Release](https://feeny.ai/job/technical-project-manager-software-release-adyen-amsterdam-1hf3zxn6z4nj) — Amsterdam, Netherlands - [Optimization Manager](https://feeny.ai/job/optimization-manager-adyen-amsterdam-h9p6ck22jmgw) — Amsterdam, Netherlands - [Technical Support Engineer - Finance](https://feeny.ai/job/technical-support-engineer-finance-adyen-bengaluru-w59c462qxg9x) — Bengaluru, India - [Compliance Officer, Growth Programs (Japanese speaking)](https://feeny.ai/job/compliance-officer-growth-programs-japanese-speaking-adyen-singapore-kkyjmsbj909m) — Singapore - [Corporate Tax Manager - US & International Tax](https://feeny.ai/job/corporate-tax-manager-us-international-tax-adyen-san-francisco-xamsn6mbtvan) — San Francisco, CA - [Team Lead - Salesforce Commercial](https://feeny.ai/job/team-lead-salesforce-commercial-adyen-amsterdam-nycf1nzgw189) — Amsterdam, Netherlands - [Compliance Officer - Growth Programs](https://feeny.ai/job/compliance-officer-growth-programs-adyen-amsterdam-wz1v9t5kkv42) — Amsterdam, Netherlands