--- title: 'Digital Marketing Manager (AEO & Paid Media Strategy) at Appier' canonical: 'https://feeny.ai/job/digital-marketing-manager-aeo-paid-media-strategy-appier-taipei-skfjznxpmhk0' type: 'job' last_seen: '2026-09-14' --- # Digital Marketing Manager (AEO & Paid Media Strategy) at Appier - **Company:** Appier - **Location:** Taipei, Taiwan - **Posted:** 2025-05-01 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/appier/jobs/6854145 ## Job description ## About the Role We are seeking an experienced, data-driven, and forward-thinking Digital Marketing Manager. In this role, your core focus will be leading our Answer Engine Optimization (AEO) strategy to maximize our brand's organic visibility, citations, and recommendation share across GenAI search engines (e.g., Perplexity, ChatGPT Search, Gemini, Google AI Overviews). The remaining of your focus will involve managing and optimizing paid advertising campaigns across core platforms like Meta and Google Ads to drive cohesive performance growth. We are looking for a highly logical, strategic, and pioneering talent. If you are a proactive self-starter who thrives on taking ownership of projects and leveraging data and AI tools to solve real business challenges, this is the perfect stage for you. ## Responsibilities - AEO Strategy & Execution - Formulate Blueprint: Formulate and implement comprehensive AEO tactical roadmaps to secure Appier’s brand presence and leading recommendation share across major AI search engines. - Define Monitoring Metrics: Establish and track key KPIs (e.g., AI Share of Voice, Traffic Conversion from GenAI engines) to evaluate AEO effectiveness and regularly report actionable data insights to the executive team. - Cross-Functional Collaboration: Act as the strategic bridge between Content and Product teams, guiding them to structure brand assets and data into formats that AI engines can easily crawl and cite. - Drive Business Problem-Solving: Demonstrate high commercial acumen by proactively identifying potential issues and defining core pain points. Take ownership to lead cross-departmental projects, collaborating closely with Data Analysts (DA), Product Managers (PM), and other teams to crack business challenges and deploy pioneering market solutions. - Paid Media Campaigns - End-to-End Execution: Independently plan, execute, analyze, and continuously optimize paid advertising campaigns across core platforms (Meta, Google Ads, etc.) to maximize subscription acquisition and user growth. - Data Diagnosis: Conduct deep-dive data analysis based on campaign performance and market dynamics to provide concrete optimization strategies, budget-allocation recommendations, and proactive growth or mitigation plans. ## About You Who You Are: - A marketer with exceptional logical reasoning skills and a strong analytical background who loves mastering cutting-edge MarTech tools and Generative AI workflows. - An individual with robust project ownership and a sharp attention to detail. You are highly focused, capable of sniffing out inefficient processes to drive self-initiated improvements, and consistently deliver professional outcomes under high-pressure environments. Requirements: - 3+ years of experience in SEO/Technical SEO, Growth Marketing, with a solid, fundamental understanding of Semantic Search, Conversational UI, or AEO concepts. - Hands-on Experience: Proven track record in independently managing and optimizing Meta and Google Ads campaigns. Experience in driving subscription acquisition or working within the B2B SaaS industry is a major plus. - Analytics Proficiency: Solid experience with digital analytics tools (such as GA4, Search Console) to track website traffic and campaign performance. - Strong Logic & Tool Utilization: Ability to rapidly adapt to the evolving AI landscape, with a proven knack for leveraging Generative AI tools (like Claude, ChatGPT) to significantly accelerate daily analysis and workflows. - Global Communication: Business-level fluency in English to analyze global search engine dynamics, craft English reports, and align seamlessly with cross-border teams and stakeholders. - Minimum BA/BS University degree or equivalent professional experience. ## #LI-AC2 ## About Appier ## Company Overview - **One-liner**: Appier is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to turn AI into ROI through cutting-edge AdTech and MarTech solutions. - **Entity Type**: Public (Tokyo Stock Exchange, ticker 4180) - **Headquarters**: Taipei, Taiwan (with 17 offices globally including San Francisco) - **Founded**: 2012 - **Founders**: Chih-Han Yu (CEO), Wan-Ling Lee (COO), Ming-Yu Chen (CSO), Chia-Yung Su (CTO), Che-Hsu Chang (CIO) ## Core Business - **Primary industry**: AI-powered advertising technology (AdTech) and marketing technology (MarTech) - **Target customers**: B2B – primarily enterprise and SMB businesses seeking AI-driven marketing automation, customer data platforms, and programmatic advertising - **Mission**: "Making AI Easy" – helping businesses turn Agentic AI into ROI ## Products & Services - **Ad Cloud**: Performance-driven advertising platform that automates creative testing, audience targeting, and campaign optimization to maximize ROAS. - **Personalization Cloud**: Cross-channel customer engagement platform that personalizes every touchpoint using real-time AI adaptation (includes AIQUA). - **Data Cloud (AIRIS)**: AI-powered Customer Data Platform (CDP) that centralizes, segments, and activates data for unified audience intelligence and real-time decision-making. - **Other tools**: Aictivate (mobile gamer re-engagement), CrossX (advertising solution), BotBonnie (conversational marketing platform), AdCreative.ai (generative AI creative generation). ## Market Standing - **Valuation/Cap**: Market capitalization not publicly available in the search results; company is listed on the Tokyo Stock Exchange (Prime section since 2025). - **Key Metrics**: Total funding raised (estimated from disclosed rounds): ~$142M+ (Series A $6M, Series B1 $23M, Series C $33M, Series D $80M). Annual revenue not disclosed. - **Notable Investors/Partners**: Sequoia Capital, SoftBank Group, LINE Corporation, NAVER, EDBI, AMTD Group, TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, JAFCO Asia/Investment, UMC Capital, TransLink Capital, MediaTek Ventures, Fontaine Capital, UOB Venture Management. - **Growth Signals**: Expanded from 4-person start-up to 17 offices globally, serves 1,800+ customers, acquired Woopra (2022), BotBonnie, QGraph, Emin, AdCreative.ai; ranked top ROI-driving ad partner by Singular for two consecutive years; moved to TSE Prime listing in 2025. ## Competitive Advantages - **Deep AI R&D**: 70% of R&D staff hold PhDs or Master’s degrees in AI/Big Data, with 400+ academic publications. - **Agentic AI Platform**: Autonomous, adaptive agents for advertising, personalization, and data – built on proprietary machine learning, deep learning, and generative AI. - **Full-funnel coverage**: Combines AdTech and MarTech in a unified AI-native stack. - **Global footprint with localised expertise**: Strong presence across APAC, Europe, and US enables cross-border scalability. ## Strategic Focus - **Agentic AI expansion** – further develop autonomous AI agents across advertising, personalization, and data clouds. - **Global growth** – strengthen presence in US and European markets following recent acquisitions (AdCreative.ai, Woopra). - **Generative AI innovation** – incorporate generative AI into creative and campaign workflows. - **Sustainability & governance** – Received “AA” MSCI ESG rating, integrating ESG into operations. ## Why Work Here - **Culture**: “H-appier” framework – Hungry (ambitious, fearless), Humble (open-minded, adaptive), Happier (direct communication, diversity & inclusion, growth). Strong emphasis on execution excellence and customer centricity. - **Remote/Hybrid/Office**: 17 offices globally; specific policy not detailed but positions are likely hybrid/office-based depending on role (many engineering jobs listed in San Francisco, Taipei, etc.). - **Team**: 642 total employees (Built In estimate); engineering roles heavily weighted in AI/ML. - **Perks & environment**: “Start a career, not a job” – career growth tools, collaborative environment, celebration of wins. ## Sources 1. [appier.com](https://www.appier.com/en/) 2. [appier.com/about](https://www.appier.com/en/about) 3. [appier.com/career](https://www.appier.com/en/about/career/) 4. [greenhouse.io](http://job-boards.greenhouse.io/appier) 5. [builtin.com](https://builtin.com/company/appier) ## Other roles at Appier - [Senior Executive Assistant to Global SVP, Head of Sales](https://feeny.ai/job/senior-executive-assistant-to-global-svp-head-of-sales-appier-taipei-sgf6yxxk2zww) — Taipei, Taiwan - [[Part Time] AI Creative QC Reviewer, Korea](https://feeny.ai/job/part-time-ai-creative-qc-reviewer-korea-appier-seoul-hg4ydvndjgak) — Seoul, South Korea - [Data Scientist, Analytics - Tokyo,Japan.](https://feeny.ai/job/data-scientist-analytics-tokyo-japan-appier-tokyo-55tbhp1hk5yz) — Tokyo, Japan - [Product Manager / Technical PM — Data Engineering](https://feeny.ai/job/product-manager-technical-pm-data-engineering-appier-taipei-m9wy0rzbmcgb) — Taipei, Taiwan - [Assistant Manager of Business Enablement](https://feeny.ai/job/assistant-manager-of-business-enablement-appier-taipei-epwv22be5msh) — Taipei, Taiwan - [Software Engineer, Ads Solutions](https://feeny.ai/job/software-engineer-ads-solutions-appier-taipei-33k53pkdee0x) — Taipei, Taiwan - [Research Scientist (Generative & Agentic AI) - Tokyo,Japan.](https://feeny.ai/job/research-scientist-generative-agentic-ai-tokyo-japan-appier-tokyo-0fp9gmx6k9c5) — Tokyo, Japan - [Digital Advertising Data Analyst](https://feeny.ai/job/digital-advertising-data-analyst-appier-taipei-hk4zaeyad3j2) — Taipei, Taiwan - [PR Manager Taiwan](https://feeny.ai/job/pr-manager-taiwan-appier-taipei-k27aycfcah4q) — Taipei, Taiwan - [AI Engineer, Playable Ads](https://feeny.ai/job/ai-engineer-playable-ads-appier-taipei-fn4kxb24c7qa) — Taipei, Taiwan