---
title: 'Digital Marketing Manager - Americas at Appspace'
canonical: 'https://feeny.ai/job/digital-marketing-manager-americas-appspace-toronto-jng4xsv6f606'
type: 'job'
last_seen: '2026-09-07'
---

# Digital Marketing Manager - Americas at Appspace

- **Company:** Appspace
- **Location:** Toronto, Canada
- **Work type:** remote
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/appspace/jobs/6096864004

## Job description

About Appspace:

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as a Digital Marketing Manager:

We’re looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace’s paid media engine. Paid media is the primary mandate of this role—you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS. Beyond paid, you’ll help optimize our website for conversion and AI-engine discoverability, and partner cross-functionally to ensure every dollar of digital spend is tied directly to revenue outcomes.

This is not a generalist role. The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what’s working while ruthlessly cutting what isn’t.

A Day in the Life of a Digital Marketing Manager:

- Own and Optimize Paid Media Programs

Paid media performance is the core metric by which this role is measured. You will:

- Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity.
- Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.
- Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs.
- Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership.
- Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically.
- Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets.
- Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets.
- Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively.
- Optimize Website Performance
- Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders.
- Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery.
- Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies.
- Implement and maintain website tracking through Google Tag Manager.
- Collaborate Across the Marketing & Revenue Team
- Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals.
- Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue.
- Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement.
- Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.

What You'll Need:

- Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results.
- AI-Augmented Execution: Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale.
- Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting.
- ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales.
- Analytical Rigor: Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.
- Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices.
- Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing.
- Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly.

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.

- Generous PTO
- 5 additional days off for training
- Flexible work schedules
- Remote work opportunities
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- Paid company holidays

Disclaimer:

Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.

If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.

## About Appspace

## Company Overview
- **One-liner**: Appspace provides an all-in-one workplace experience platform that connects employee communications, digital signage, space reservation, visitor management, and intranet to help organizations manage the physical and digital workplace.
- **Entity Type**: Private (funding not publicly disclosed)
- **Headquarters**: Dallas, Texas, United States
- **Founded**: 2002
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Workplace experience, employee communications, and workplace management (SaaS)
- **Target customers**: B2B; mid-market and enterprise organizations with hybrid, remote, and frontline employees
- **Mission**: Help organizations connect their people, places, and spaces to create a workplace employees love.

## Products & Services
- **Digital Signage**: SaaS platform for displaying targeted content on screens across the workplace.
- **Employee Intranet**: Modern intranet for personalized communication, collaboration, and knowledge management.
- **Visitor Management**: Secure guest registration, contactless check-in, host notifications, and compliance tracking.
- **Space Reservation**: Hot desking, room booking, and occupancy insights for hybrid teams.
- **Insights**: Real-time data and analytics on employee sentiment, space utilization, and communication effectiveness.
- **AI Features (Appspace Intelligence)**: Conversational AI for booking rooms/finding content; Generative AI for creating visuals, summarizing messages, and adjusting tone.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 2,700+ subscription customers serving 12 million on-site, remote, and frontline employees globally.
- **Notable Investors/Partners**: Recognized as a Leader in the Gartner® Magic Quadrant™ for Workplace Experience Applications; validated by G2, ClearBox, and AppsCRE.
- **Growth Signals**: Expanded from digital signage to a full workplace experience platform (2020–present); 400+ employees across 17 countries; integrated AI features into core platform.

## Competitive Advantages
- All-in-one platform consolidating multiple point solutions (digital signage, intranet, space booking, visitor management) into a single, integrated experience.
- Strong analyst recognition (Gartner, G2, ClearBox, AppsCRE) and 20+ years of SaaS experience.
- AI natively built into the platform, enabling conversational booking, generative content creation, and insight-driven recommendations.

## Strategic Focus
- Deepening AI capabilities (conversational, generative, and predictive) to enhance automation and personalization.
- Continuing to unify the physical and digital workplace experience as hybrid work models evolve.
- Scaling global reach and expanding platform integrations.

## Why Work Here
- **Remote-first culture**: 100% remote eligibility for all full-time employees; offices available in Dallas, Tampa, UK, Spain, Portugal, and Malaysia with open-concept collaboration spaces.
- **Work-life balance**: Flexible PTO, quiet Fridays, flexible start/end times, and comprehensive health & wellness benefits.
- **Career growth**: Best-in-class compensation, bonuses, ongoing product training, leadership development, and learning opportunities from day one.
- **Culture & inclusion**: Employee-led DEIB Committee and Culture Team (ACT); strong emphasis on diversity, equity, inclusion, and belonging; global team spanning 17 countries.
- **Values-driven**: SPACE values (Service, Passion, Accountability, Collaboration, Empowerment) guide decision-making; trust and flexibility at the core.

## Sources
1. [Appspace Website](https://www.appspace.com/)
2. [Appspace Careers Page](https://www.appspace.com/careers/)
3. [Appspace About Page](https://www.appspace.com/about/)
4. [LinkedIn Company Page](https://www.linkedin.com/company/appspace)
5. [Appspace Greenhouse Job Board](https://job-boards.greenhouse.io/appspace)

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