---
title: 'Digital Marketing Manager at CorePlan'
canonical: 'https://feeny.ai/job/digital-marketing-manager-coreplan-vancouver-jxnybevv16j8'
type: 'job'
last_seen: '2026-11-06'
---

# Digital Marketing Manager at CorePlan

- **Company:** CorePlan
- **Location:** Vancouver, Canada
- **Compensation:** $85k–$105k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/coreplan/8088d175-7d4a-45a6-bb64-0085df1f8634

## Job description

🔍 About us CorePlan was born in Perth, Western Australia, and has since gone global. With another office in Vancouver and a team across 12 countries, we support customers around the world. Our cloud-based platform replaces legacy systems and spreadsheets with one intuitive, integrated tool that helps mining teams and their contractors plan, run and track their drilling programs. We were recently named Western Australia Tech Company of the Year 2026, an award that belongs to our whole team. We obsess over the customer experience and refuse to be lumped in with clunky enterprise software. Our goal is software that's as easy to use as the modern apps you rely on every day.

🛠 About the role As our Digital Marketing Manager, you'll run our paid ads, website and email campaigns across every region, and tell us what's working (and what isn't). Your challenge is marketing like a modern SaaS company to a traditional industry, in a way that lands with the people who run drilling programs. You'll be based in our downtown Vancouver office.

## What you'll do

Website and AEO

- Own the website and set its direction, from design and process to regular refreshes
- Turn more visitors into leads as our product and messaging evolve
- Make sure we show up in search and LLMs through SEO and Answer Engine Optimization (AEO)

Paid media and campaigns

- Run paid campaigns on LinkedIn, Google Ads and Meta across all our regions, including budgets and targeting
- Build targeted audience lists with enrichment tools like Clay
- Brief and test ad creative with our content and brand team
- Build email nurture tracks and automated workflows in HubSpot

Tracking and reporting

- Set up the tracking and dashboards that show what's working in each region, from spend to pipeline
- Work with RevOps on attribution and marketing's contribution to pipeline
- Keep testing ads, landing pages and emails, and share what we learn
- You'll use AI tools across all of this to move faster and ship more.

🙌 What you'll need

- 4+ years in digital marketing, ideally in B2B SaaS or tech
- Hands-on experience running LinkedIn Ads and Google Ads
- Experience managing a website in a CMS (Webflow preferred)
- Experience with HubSpot or a similar marketing automation platform
- Confidence with tracking, attribution and testing, using tools like GA4, Google Search Console and Semrush or Ahrefs
- Daily use of AI tools and workflows in your work
- Strong opinions on web design and website tech, and the ability to back them up
- Comfortable working with a manager on the other side of the world
- Full working rights to work in Canada

## Nice to have

- Experience with Figma or Canva
- Experience marketing to technical or industrial buyers
- Experience marketing into Latin America, or Spanish language skills
- Curiosity about mining and drilling (we'll teach you the lingo)

Don't tick every box? If you meet most of these, we'd still love to hear from you. Click Apply Now to submit your application!

## About CorePlan

## Company Overview
- **One-liner**: CorePlan provides an integrated drilling management platform that digitizes and streamlines drilling program operations for mining, exploration, and drilling companies.
- **Entity Type**: Private (Venture-backed; last round: Venture round Nov 2023)
- **Headquarters**: Perth, Western Australia, Australia
- **Founded**: 2020
- **Founders**: Alex Goulios (CEO)

## Core Business
- **Primary industry**: Mining technology / Drilling software
- **Target customers**: B2B – mining and exploration companies, drilling contractors (from one-man contractors to Tier 1 explorers worldwide)
- **Mission / purpose**: Replace “technology from the last century” with a modern, integrated platform that enables mining and drilling professionals to make better decisions and work together more effectively. CorePlan aims to be the sole enabler in the drilling operations tech stack.

## Products & Services
- **Drilling Management Platform (CorePlan 2.0)**: A cloud-based integrated platform that replaces spreadsheets and disconnected systems. Modules include:
  - Field Activities (offline-first mobile app for drill plod capture and safety management)
  - Contractor Portal
  - Cost Tracking (granular cost tracking to stop budget leakage)
  - Tenements Management
  - Mining Hub
  - Rig Scheduler
  - Earthworks
  - Forms & Reports
  - Time Usage / Client Portal / Drill Reports / Billing / Cost Summaries / Inspections / Bit Tracking
- **Type**: SaaS (Software as a Service)

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**:
  - Total Funding: ~AU$5.5M (USD ~$5.5M as of 2026) – includes a AU$222k pre-seed round in Apr 2022 and a AU$2.6M venture round in Nov 2023 led by EVP.
  - Annual Revenue: Not publicly available
- **Notable Investors / Partners**: EVP (lead investor in 2023 round); notable customers include AngloGold Ashanti, Fortescue, Boart Longyear, Mitchell Services.
- **Growth Signals**:
  - 70+ employees worldwide (as of 2026); headcount grew 23.6% YoY.
  - 90+ customers globally.
  - Over 45 million metres drilled on the platform.
  - 95% CSAT score.
  - 37% cost reduction and 75% productivity boost reported by customers.
  - Operations span 9 countries (including Canada, Chile, India, Peru, South Africa, Zambia, Bolivia, Malaysia).
  - Won GRX METS Award.
  - Launched CorePlan 2.0 in 2024 and an Earthworks module in 2025.

## Competitive Advantages
- **Integrated platform**: CorePlan is the first integrated drilling management platform, sitting at the centre of the drilling tech stack and connecting miners, drillers, and contractors in a single source of truth.
- **Domain specificity**: Built exclusively for the drilling and mining industry, replacing generic tools (spreadsheets) and legacy systems with workflows designed for rigs and field crews.
- **Offline-first mobile app**: Enables data capture in remote mining locations with limited connectivity.
- **Customer outcomes**: Proven metrics (e.g., 66% faster invoicing, 30% faster contractor invoicing, recoveries of $110k+ in overcharges) and high satisfaction (95% CSAT).

## Strategic Focus
- **International expansion**: Growing presence in the Americas, EMEA, and Asia-Pacific (regional directors in Americas and EMEA).
- **Product innovation**: Continued launches of new modules (Earthworks, Field Activities) and CorePlan 2.0 to deepen platform capabilities.
- **Scale customer base**: From 30 customers in 2021 to 90+ in 2025/2026, targeting further adoption among Tier 1 explorers and drilling contractors.
- **Talent growth**: Active hiring with 13 open positions as of mid-2026, especially in sales, customer success, and engineering.

## Why Work Here
- **Culture**: CorePlan emphasises hiring “a team of diverse, passionate people” and fostering a culture that empowers employees to do their best work. The company describes itself as “made with love, right here in Perth.”
- **Work policy**: Not explicitly stated as remote/hybrid, but the global team (9 countries) and open positions across EMEA and North America suggest flexibility. The Perth head office has a friendly, collaborative vibe.
- **Training and support**: 24/7 support for customers and training designed for non-tech-savvy crews – likely extends to internal learning culture.
- **Perks**: High-trust environment, modern software stack, opportunity to shape a fast-growing startup in a traditional industry. Engineering culture emphasises building for a real-world impact in mining.

## Sources
1. [CorePlan About Page](https://www.coreplan.io/about)
2. [CorePlan Homepage](https://www.coreplan.io/)
3. [CorePlan Careers Page](https://www.coreplan.io/careers)
4. [CorePlan LinkedIn](https://au.linkedin.com/company/coreplan)
5. [CorePlan on The Org](https://theorg.com/org/coreplan)

## Other roles at CorePlan

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- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-coreplan-vancouver-8nmzx2fqshdf) — Vancouver, Canada
- [EOI - Senior Account Executive/ Sales Lead, EMEA](https://feeny.ai/job/eoi-senior-account-executive-sales-lead-emea-coreplan-johannesburg-zjx0hy65yh1t) — Johannesburg, South Africa
- [Sales Development Representative, APAC](https://feeny.ai/job/sales-development-representative-apac-coreplan-perth-qs4cdr9thxcf) — Perth, Australia
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