---
title: 'Digital Marketing Manager at EDO'
canonical: 'https://feeny.ai/job/digital-marketing-manager-edo-new-york-ge41m9pbz52a'
type: 'job'
last_seen: '2026-09-13'
---

# Digital Marketing Manager at EDO

- **Company:** EDO
- **Location:** New York, NY
- **Posted:** 2026-05-27
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/edo/jobs/5148018007

## Job description

## Who We Are

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. EDO is headquartered in New York City and Los Angeles.

We recognize the benefits of hybrid working and want to create the best balance to ensure we can continue working together effectively. For our NYC team, we have a hybrid work policy of three days in the office and two remote work days.

## The Role

EDO is hiring a Digital Marketing Manager to own and scale our digital activation engine. This is a high-autonomy role—not a support function. You will lead strategy and execution across paid media, email, social, and web to translate content launches into measurable pipeline impact, while managing our agency and contractor network.

Sitting at the center of our Go-to-Market team, you will collaborate directly with sales, product marketing, and executive leadership. We are looking for a self-directed growth marketer who moves fast, makes independent decisions, and thrives with minimal oversight in a lean, fast-paced startup environment.

## What You Will Do

- Paid Media & ABM: Plan, execute, and optimize targeted, full-funnel paid media campaigns across LinkedIn, Google Ads (display, SEM), and other potential programmatic and contextual buys; Manage agency and contractor partners to ensure campaigns are live on schedule, target lists are current, and performance is reviewed and optimized regularly.
- Email Marketing: Own end-to-end email marketing via HubSpot — including campaigns, nurture flows, segmentation, deployment, and performance reporting; coordinate with contract writers to ensure content is on-brief, QA'd, and deployed on time.
- Social Distribution: Manage EDO's organic social channels in support of content and campaign calendars; coordinate with content, PR, and contract social managers to amplify launches and earned media.
- Website: Drive day-to-day website marketing — landing pages, campaign pages, blog posts, and product marketing pages — coordinating with contract web developers to scope, prioritize, and execute updates efficiently.
- Marketing Operations & Activation: Own HubSpot CRM and automation — workflows, lead routing, MQL tracking, and reporting — while managing cross-functional coordination to ensure campaigns launch on time, on brief, and without friction.
- Contractor & Agency Management: Set clear expectations, manage deliverables, and hold contract partners accountable across paid media, design, copywriting, web development, and social.
- Reporting & Optimization: Regularly analyze performance data across digital channels to guide testing, optimization, and recommendations to senior leadership.
- AI & Emerging Tools: Actively leverage AI and emerging marketing technology to boost campaign efficiency, find smarter workflows, and innovate EDO's digital marketing approach.

## What We Are Looking For

- 4–7 years in business-facing marketing roles across digital marketing, demand gen, or campaign activation in adtech, B2B SaaS, media, or agency environments
- Hands-on proficiency with HubSpot CRM and CMS, LinkedIn Ads, Google Ads/SEM, ABM processes/platforms, and Google Analytics
- Proven contractor and agency management experience — setting expectations, reviewing output, and driving accountability
- Bias for action and comfort with ambiguity; able to prioritize independently, ship at 80%, and iterate without waiting for perfect information
- Strong written communicator — can write sharp briefs, clear status updates, and compelling campaign copy
- Someone who creates clarity instead of waiting for it — you bring recommendations, not just questions, and you close loops without being asked
- Energized by ownership; you thrive when you're building something, not just maintaining it — and you're most effective when given real autonomy and real accountability
- Curious and adaptable; proactive user of GenAI platforms and new digital tools
- Familiarity with Adtech, media measurement, or data-driven industries a plus

## Compensation & Benefits

EDO offers a competitive compensation package. Components of compensation include:

- Mid-stage equity and competitive salary
- Flexible Time Off
- Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
- 401(k) plan, FSA, HSA
- Commuter Benefits
- When in an office, employee meals, snacks, and more

In compliance with New York and California Pay Transparency Law, the salary range for this position is $90,000 to $110,000 plus equity. We note the salary information as a general guideline only, as actual compensation may vary from posting. We will consider various factors to determine the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, training, and business considerations.

EDO is an Equal Opportunity Employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status. All your information will be kept confidential according to EEO guidelines.

## About EDO

## Company Overview
- **One-liner**: EDO provides advertising leaders with predictive and historical behavioral engagement data to measure and optimize the effectiveness of Convergent TV advertising campaigns across linear and streaming.
- **Entity Type**: Private (Growth-stage, $92.0M total funding)
- **Headquarters**: New York, NY, United States (also Los Angeles and San Francisco offices)
- **Founded**: 2015
- **Founders**: Edward Norton (Chairman & Co-Founder) and Daniel Nadler (Co-Founder)

## Core Business
- **Primary industry/industries**: Advertising Measurement & Analytics, TV Advertising Technology, Data Analytics
- **Target customers**: B2B — leading brands, TV networks, entertainment studios, and advertising agencies
- **Mission or purpose statement**: To empower brands, networks, and agencies to know what works across linear and streaming TV advertising, unlocking billions of dollars in business value by helping clients make smarter Convergent TV investments.

## Products & Services
- **EDO Platform**: A Vertical AI-powered Convergent TV ad performance database that automatically monitors every airing across 120+ linear and streaming TV networks, capturing metadata, creative efficacy, and media effectiveness. Connects TV airings to investment-grade behavioral outcomes for deep competitive intel and smarter buying decisions.
- **EDO Always-On**: An automated, fully-scaled measurement solution that pipes data directly into programmatic buying platforms (Amazon DSP, The Trade Desk, Google DV360, etc.) for always-on optimization.
- **EDO Outcomes Measurement**: A suite of syndicated and custom analytics that provides predictive engagement signals leading to business results, including creative performance analysis, media effectiveness measurement, and impression-level fair value assessment.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed as a private company.
- **Key Metric**: Total Funding of $92.0M (1 funding round led by Shamrock Capital). Annual Revenue estimated at $14.7M.
- **Notable Investors/Partners**: Shamrock Capital (lead investor, represented by Alicia Zhu and Laura Held on board). Board also includes Co-Founders Edward Norton and Daniel Nadler. Platform integrations include Amazon DSP, The Trade Desk, and Google DV360.
- **Growth Signals**: Headcount of 118 employees (+6.5% YoY, +12 people). Operates in 5 countries (including Philippines, Nigeria, Trinidad and Tobago and Norway). Active job postings trending upward (+20% YoY). LinkedIn followers at 11,367 (+9.9% yearly).

## Competitive Advantages
- **Vertical AI specialization**: Industry-specific AI models built for TV advertising, not generic AI — creating deep domain moats in metadata identification, creative matching, and behavioral outcome prediction.
- **Proprietary behavioral data**: Connects TV ad airings directly to real-time online engagement signals (search, website visits, app opens, streaming starts), not just survey-based ratings.
- **Convergent TV coverage**: Spans both linear (120+ networks) and streaming simultaneously, giving clients a unified view.
- **Founding vision credibility**: Co-founded by a prominent filmmaker (Edward Norton) and a PhD economist/data scientist (Daniel Nadler), bridging creative and data worlds.

## Strategic Focus
- **Convergent TV measurement leadership**: Pushing further into streaming-first, programmatic TV buying optimization.
- **Platform partnerships and integration**: Deepening API connections with major DSPs and ad platforms to embed EDO outcomes data directly into buying workflows.
- **Vertical AI expansion**: Continuing to refine AI models for higher accuracy, faster processing, and more predictive power across all major advertiser categories.

## Why Work Here
- **Culture highlights**: Described as "fast and nimble" with an emphasis on "relentless curiosity," collaborative problem-solving, and a "can-do spirit." Values include authenticity, transparency, ownership of excellence, and partnership with clients.
- **Remote/hybrid/office policy**: Hybrid model — offices in New York (HQ), Los Angeles, and San Francisco. Many roles listed as "Hybrid" (e.g., Backend Engineer, Data Analyst, VP of Brand Partnerships) with varying on-site expectations. Some roles on Built In are listed as "In-Office" or "OnSite."
- **Notable perks**: 100% employer-paid medical, dental & vision premiums for most plans, free One Medical, Teladoc, Talkspace, and Headspace access, flexible PTO, free lunch and snacks in offices, and 401k plan.
- **DEI commitment**: Explicit focus on fostering diverse, equitable, and inclusive workplace; equal opportunity employer.

## Sources
1. [edo.com - About Us](https://www.edo.com/about-us)
2. [edo.com - Homepage](https://www.edo.com/)
3. [edo.com - Careers](https://www.edo.com/about-us/careers)
4. [LinkedIn - EDO](https://www.linkedin.com/company/edo-inc)
5. [Built In - EDO Careers & Culture](https://builtin.com/company/edo)

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