--- title: 'Digital Marketing Manager at HALA' canonical: 'https://feeny.ai/job/digital-marketing-manager-hala-riyadh-riyadh-a6nn5e04ksg5' type: 'job' last_seen: '2026-09-11' --- # Digital Marketing Manager at HALA - **Company:** HALA - **Location:** Riyadh Riyadh, Saudi Arabia - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/hala/jobs/5393755008 ## Job description Who Are We HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools. HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations. Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank. At HALA, Digital Marketing Manager lead HALA’s digital marketing and performance acquisition activities to drive customer and merchant growth across payment products and services. The role owns digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth. Responsibilities: - Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels. - Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation. - Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance. - Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance. - Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams. - Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting. - Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives. - Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments. - Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable KSA regulatory requirements. - Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development. Education Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. Equivalent years of relevant experience may be considered in lieu of formal education. ## Experience 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area. ## Skills Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics. Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement. Experience with web analytics and campaign measurement tools. Strong analytical and data-driven decision-making capabilities. Experience in fintech, payments, financial services, e-commerce, or technology is preferred. Good communication skills in Arabic and English. Core Competencies Process Optimization & Innovation – Proficiency Level: Advanced Collaboration & Stakeholder Engagement – Proficiency Level: Advanced Strategic Thinking & Execution – Proficiency Level: MODERATE Business Acumen & Operational Efficiency – Proficiency Level: MODERATE ## What We Offer You We believe you will love working at HALA! - We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups. - We offer highly competitive compensation packages, including the potential for shares. - We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment. - Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry. - We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company. - You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best. If you think you have what it takes to join a remarkable team #apply_now ## About HALA ## Company Overview - **One-liner**: HALA is a leading fintech platform in the MENAP region that provides SMEs with an all-in-one solution for business accounts, digital payments, expense management, and financing, aiming to build the "future bank of SMEs." - **Entity Type**: Private (Series B) - **Headquarters**: Riyadh, Saudi Arabia - **Founded**: 2017 - **Founders**: Not publicly listed on major sources ## Core Business - **Primary industry/industries**: Financial Services / Fintech - **Target customers**: B2B, primarily small and medium-sized enterprises (SMEs) in the MENAP region (Saudi Arabia, UAE, Egypt, Pakistan, Lebanon, Germany, and others) - **Mission or purpose statement**: "To empower SMEs to manage, run, and grow their businesses seamlessly with our all-in-one platform" — building the future bank of SMEs. ## Products & Services - **HALA Business Account**: A full-featured business bank account with instant settlement of sales, payment acceptance and sending, expense management, and access to financing — all from one platform. - **HALA Payments**: Digital payment solutions for merchants, including a mobile point-of-sale (POS) system for restaurants and businesses. - **HALA Cashier**: A solution to digitize payments and manage sales and operations. - **HALA Logistics**: Logistics solutions integrated with financial services. - **HALA Financing**: Credit and financing products for SMEs to grow their businesses. - **Expense Management**: Tools for businesses to control and manage expenses. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total Funding: $164.1 million across 6 rounds (as of latest data) - **Notable Investors/Partners**: Lead investors include **Sanabil** (Saudi Arabia’s sovereign wealth fund) and **The Rise Fund** (impact fund by TPG). Other investors include **Impact46** (led Series A). HALA is licensed by the Saudi Arabian Central Bank (SAMA) and the Financial Services Regulatory Authority (FSRA) in Abu Dhabi Global Market. - **Growth Signals**: - Annual revenue of $25 million (estimated). - 378 employees (+26.4% YoY growth). - Over 100,000–150,000 SMEs using the platform. - Over 20 billion SAR in transaction volume processed. - Acquired **paymennt.com** in February 2023. - Active in 10 countries. ## Competitive Advantages - **Regulatory Moat**: Fully licensed by the Saudi Central Bank (SAMA) and FSRA in Abu Dhabi — a significant trust signal in a heavily regulated industry. - **All-in-One Platform**: Combines banking, payments, expense management, and financing in a single interface, reducing the need for SMEs to use multiple providers. - **Instant Settlement**: Offers immediate settlement of sales to business accounts, a key differentiator for cash-flow-sensitive SMEs. - **Strong Local Presence**: Deeply embedded in the Saudi and MENAP ecosystem, with a large, growing customer base and government-linked investors. ## Strategic Focus - **Current priorities**: Expanding the "future bank of SMEs" by deepening product offerings (financing, expense management) and scaling operations across MENAP. - **Direction for growth**: Geographic expansion (already in 10 countries), increasing the customer base beyond 150,000 SMEs, and potentially launching new financial products. The recent $157 million Series B (2025) signals aggressive growth plans. ## Why Work Here - **Culture**: HALA promotes a high-performance culture based on innovation, collaboration, and ambition. Core values include "Spirit of Entrepreneurship," "Resilience," "Understanding," and "Trust." The team is diverse (25+ nationalities) and works across 6 offices. - **Work Policy**: Mostly **in-office** (on-site) based in Riyadh, Saudi Arabia, with some remote roles (e.g., Dubai). The company emphasizes a "one culture" team environment. - **Notable Perks/Engineering Culture**: - Strong investment in technology (101 technical employees, 14% of workforce). - Roles include AI Engineer, Site Reliability Engineer, Data Engineer, and Software Engineer. - Emphasis on ownership: "Every team member has a leadership role and space to make a real impact." - Active hiring: 17 open positions (as of latest data), with a 325% YoY increase in job postings. ## Sources 1. [HALA Official Website](https://hala.com/) 2. [HALA Careers Page (Greenhouse)](https://job-boards.greenhouse.io/hala) 3. [HALA LinkedIn Profile](https://www.linkedin.com/company/halapayments) 4. [HALA Culture Page](https://hala.com/en/our-culture) 5. 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