---
title: 'Digital Marketing Manager, Paid Channels at OnBoard'
canonical: 'https://feeny.ai/job/digital-marketing-manager-paid-channels-onboard-united-states-wn0qp5c36wx5'
type: 'job'
last_seen: '2026-09-09'
---

# Digital Marketing Manager, Paid Channels at OnBoard

- **Company:** OnBoard
- **Location:** United States
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/onboardmeetings/jobs/5987412004

## Job description

Digital Marketing Manager, Paid Channels

Function: Marketing

Reports to: Sr Director, Demand Generation

Location: Remote, USA

Position Summary

The Digital Marketing Manager – Paid Channels & SEM leads the strategy, execution, and optimization of OnBoard’s paid digital marketing programs across search, social, display, and programmatic channels.

This role is pivotal in driving qualified pipeline growth and brand visibility through data-informed, AI-enhanced performance marketing. The ideal candidate blends analytical rigor with creativity — leveraging automation, predictive analytics, and generative AI tools to scale impact efficiently and intelligently while maintaining strong governance and ROI discipline.

## Key Responsibilities

- Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
- Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused.
- Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
- Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales.
- Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement.
- Own review-site strategy and partnerships to elevate brand reputation and engagement.
- Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
- Collaborate with teams to connect paid media results to revenue outcomes and attribution insights.
- Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
- Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.
- Administer and optimize the digital advertising budget to ensure maximum ROI.
- Provide detailed reporting and actionable insights on channel performance and campaign optimization.
- Ensure compliance with privacy, data governance, and responsible AI marketing practices.
- Manage agency and vendor relationships for all paid channels.
- Mentor digital marketing professionals and foster a culture of experimentation and learning.

## Skills and Experience Needed

- Bachelor's degree in marketing, Advertising, or related field.
- 4+ years of experience in SEM and paid digital channel management, with B2B SaaS experience preferred
- Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns.
- Experience with AI-based optimization and predictive targeting in paid media.
- Demonstratable experience in using generative AI tools (e.g., ChatGPT, Claude) for ad copy, creative testing, and reporting automation.
- Familiarity with prompt engineering for marketing automation use cases
- Deep understanding of PPC management, ABM targeting, and full-funnel paid media.
- Proficiency in analytics, reporting, and budget execution.
- Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance.
- Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase).
- Knowledge of AEO/GEO optimization and global paid strategy.
- Google Ads and Google Analytics certification preferred.
- Previous experience managing an agency partner.

Core Competencies

- Accountability
- Adaptability
- Applied Learning
- Business Acumen
- Collaboration
- Customer Focus
- Decision Making
- Driving for Results
- Dealing with Ambiguity
- Technical/Professional Skills and Knowledge
- AI Fluency & Data-Driven Experimentation About the Company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.

Benefits and Perks:

- Fully remote work with company provided equipment (laptop, software, etc.)
- Employment with a growing, casual, fun, philanthropic minded company
- US Based Employees
- Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
- An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
- Medical Flexible Spending Accounts available.
- Dependent Care Flexible Spending Accounts available.
- Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
- Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
- 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
- Paid Time Off (PTO)/Holiday
- CAN Based Employees
- Employer paid Life and Accidental Death Insurance
- Contribution to Health Care Spending Account
- Dependent Life Insurance
- Optional Life Insurance
- LTD Insurance
- Drug and Paramedical Coverage
- Dental Insurance
- Vision Insurance
- EAP
- AUS Based employees
- Superannuation rate of 12%
- Monthly stipend of $400 AUD to purchase private medical insurance
- UK Based Employees (via EPG)
- Pension - Aegon
- Passageways/OnBoard contributes 8% of the employee's basic salary
- Employees can contribute up to 100% of salary subject to max limits
- Enrolled from Day 1 of employment
- Private Medical Insurance
- Life Assurance
- Income Protection
- Critical Illness
- Employee Assistance Programme
- Serious Illness Benefit
- Help@Hand
- Cashplan

Diversity Statement - Culture of Togetherness:

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. We  do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Interview Transparency & Technology Disclosure We use video/audio recordings and artificial intelligence (AI) tools during our interview process to transcribe responses, evaluate skills, and streamline evaluations. Your data is processed securely and handled in line with our Privacy Policy and local data protection laws

## About OnBoard

## Company Overview
- **One-liner**: OnBoard is a board intelligence platform that provides secure, AI-powered meeting management and governance software to help organizations streamline board meetings and improve decision-making.
- **Entity Type**: Private (no public funding rounds disclosed; estimated revenue between $5–25M)
- **Headquarters**: Indianapolis, Indiana, United States
- **Founded**: 2003 (as Passageways; OnBoard platform launched in 2011)
- **Founders**: Paroon Chadha (Co‑Founder & Executive Chairman)

## Core Business
- **Primary Industry**: Board management software / governance technology
- **Target Customers**: B2B – serving higher education, nonprofit, healthcare systems, government, and enterprise businesses; also public sector via eSCRIBE
- **Mission Statement**: “We help boards function at a higher level so every organization can make a bigger difference in the world.” ([onboardmeetings.com](https://www.onboardmeetings.com/about-us/))

## Products & Services
- **[OnBoard Platform](https://www.onboardmeetings.com/)**: SaaS board portal and meeting management suite – agenda creation, document distribution, secure voting, AI‑assisted minute transcription, and role‑based permissions.
- **[OnBoard AI](https://www.onboardmeetings.com/)**: AI‑powered features for agenda generation, real‑time meeting transcription, draft minutes, and context‑aware summaries.
- **[eSCRIBE](https://www.onboardmeetings.com/)**: Meeting management solution designed for public sector compliance (acquired and integrated into OnBoard).

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Estimated annual revenue of $5–25 million (as of 2026, per Glassdoor); 6,000+ customers across the U.S., Europe, and Australia; 100k+ users; 175k+ meetings hosted annually. ([onboardmeetings.com](https://www.onboardmeetings.com/))
- **Notable Investors/Partners**: Not disclosed (company is private)
- **Growth Signals**: Expansion into healthcare and higher‑education verticals with dedicated Account Executives; international presence (customers in 32 countries); ongoing hiring in engineering and revenue roles; introduction of AI suite to accelerate board workflows.

## Competitive Advantages
- **#1 Rated Board Portal**: Frequently top‑ranked in user adoption and satisfaction among board management providers.
- **Governance Expertise**: Over 20 years of heritage stemming from Purdue University, with deep knowledge of board governance and compliance.
- **Secure AI for Boards**: AI features built specifically for governance (meeting transcription, minute drafting) while maintaining data security and role‑based access.
- **Unified Platform**: Combines meeting management, document repository, voting, and AI in a single system of record – eliminating inbox copies and unauthorized downloads.

## Strategic Focus
- **AI Integration**: Rolling out AI capabilities to reduce administrative overhead (agenda creation, minute generation, meeting summaries).
- **Vertical Expansion**: Targeting healthcare, higher education, and government sectors with tailored solutions (e.g., eSCRIBE for public sector compliance).
- **Global Reach**: Growing customer base across Europe, Australia, and beyond while maintaining a strong U.S. presence.
- **Product Innovation**: Continuously improving the “Always Move Forward” value through iterative feature releases and customer feedback.

## Why Work Here
- **Culture & Values**: Emphasizes “Own It”, “Be Boldly Transparent”, “Create Genuine Partnerships”, “Always Move Forward”, and “Enjoy the Journey”.  ([onboardmeetings.com](https://www.onboardmeetings.com/about-us/careers/))
- **Remote/Hybrid**: Multiple roles listed as remote (e.g., Senior Software Engineer, eScribe – Remote Canada; Principal Software Engineer – AI). Headquarters in Indianapolis offers hybrid/flexible arrangements.
- **Glassdoor Rating**: 3.6 out of 5 stars (85 reviews); 57% would recommend to a friend; 76% approve of the CEO. ([glassdoor.com](https://www.glassdoor.com/Overview/Working-at-OnBoard-EI_IE277805.11,18.htm))
- **Open Roles** (as of mid‑2026): Principal Cloud Engineer (US), Senior Cloud Engineer (US), Senior Software Engineer, eScribe (Remote Canada), International Demand Generation Manager (UK), Account Executive (US/UK), Account Executive – Healthcare (US), Account Executive – Healthcare/Higher‑Education (US). ([greenhouse.io](https://boards.greenhouse.io/onboardmeetings))
- **Engineering Culture**: “Use technology to solve big problems,” “support customers with world‑class service,” and collaborate in a transparent, innovative environment. Focus on cloud engineering (AWS/GCP likely) and AI development.

## Sources
1. [onboardmeetings.com – Homepage](https://www.onboardmeetings.com/)
2. [onboardmeetings.com – About Us](https://www.onboardmeetings.com/about-us/)
3. [onboardmeetings.com – Careers](https://www.onboardmeetings.com/about-us/careers/)
4. [greenhouse.io – OnBoard Jobs](https://boards.greenhouse.io/onboardmeetings)
5. [glassdoor.com – OnBoard Overview](https://www.glassdoor.com/Overview/Working-at-OnBoard-EI_IE277805.11,18.htm)

## Other roles at OnBoard

- [Marketing Operations Specialist](https://feeny.ai/job/marketing-operations-specialist-onboard-united-states-kmzxtnxz067f) — United States
- [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-onboard-united-states-zc4bv3arnm93) — United States
- [Customer Support Specialist I](https://feeny.ai/job/customer-support-specialist-i-onboard-canada-csavdx3qqa8v) — Canada
- [Senior Manager, Marketing Operations](https://feeny.ai/job/senior-manager-marketing-operations-onboard-united-states-mre9kcwaqbpx) — United States
- [Director, Brand](https://feeny.ai/job/director-brand-onboard-united-states-r06wm41zz544) — United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-onboard-indianapolis-indiana-q2dp1hhfky3f) — Indianapolis Indiana, United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-onboard-united-states-6attq0msanc6) — United States
- [Principal Software Engineer - AI](https://feeny.ai/job/principal-software-engineer-ai-onboard-united-states-sdfyceamas3p) — United States
- [International Demand Generation Manager](https://feeny.ai/job/international-demand-generation-manager-onboard-united-kingdom-a39xt2tcfms9) — United Kingdom
- [Senior AI Engineer - Observability](https://feeny.ai/job/senior-ai-engineer-observability-onboard-united-states-hwqqjrbvr561) — United States