---
title: 'Digital Marketing Manager at Tanium'
canonical: 'https://feeny.ai/job/digital-marketing-manager-tanium-tokyo-f4qdk43hpf5s'
type: 'job'
last_seen: '2026-09-17'
---

# Digital Marketing Manager at Tanium

- **Company:** Tanium
- **Location:** Tokyo, Japan
- **Work type:** hybrid
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/tanium/jobs/8206814

## Job description

The Basics:

At Tanium, the Digital Marketing Manager, Japan owns digital awareness, engagement, and pipeline across Tanium’s top enterprise accounts in Japan. This role builds and owns Tanium’s digital marketing engine in Japan — turning global strategy into Japan-market execution through integrated, account-based digital programs that build measurable share of voice within named target accounts and convert engagement into qualified pipeline for the Japan field sales team.

Performance is judged on account penetration, engagement depth, and pipeline contribution within Japan’s most strategic enterprises, with priority focus on BFSI and Critical Infrastructure, and Tanium’s alliance motions with ServiceNow and Microsoft. This role reports to the Director, Japan Marketing.

What you’ll do:

- Building awareness & engagement within named target accounts by:
- Building Tanium’s digital share of voice and brand awareness within Japan’s top enterprise accounts, leading with BFSI and Critical Infrastructure
- Driving and measuring account-level engagement — intent signals, content consumption, web and event interaction — concentrating spend where buying signals are strongest
- Moving accounts deliberately through awareness → engagement → pipeline, reporting on account progression rather than impressions or clicks alone
- Driving pipeline & revenue growth by:
- Converting digital engagement into qualified leads and opportunities, meeting or exceeding quarterly pipeline and NARR targets for Japan
- Optimizing for conversion rate, pipeline velocity, and account penetration — not lead volume in isolation
- Leading account-based & regional campaigns by:
- Planning, launching, and optimizing paid search, paid social, programmatic display, and ABM tailored to Japan segments, buyer personas (CISO, CIO, IT and Security operations leaders), and the named account list
- Transcreating — not merely translating — messaging and creative so it carries cultural, linguistic, and contextual relevance for Japanese enterprise buyers
- Integrating digital with Japan field and event marketing to deliver full-funnel account engagement, including flagship moments such as Converge and regional Tanium events
- Leading cross-functional teams and agency partners to deliver integrated campaigns on time and on budget
- Reporting on performance analytics by:
- Tracking and reporting account-level KPIs — account penetration, engagement rate, intent lift, conversion, ROAS, and pipeline/NARR contribution — with clear, actionable recommendations
- Presenting results to both Japan and global stakeholders, translating Japan-market nuance for HQ and global strategy for the local team
- Owning ABM platform & MarTech by:
- Owning and optimizing the ABM and intent platform and Japan’s use of the global MarTech stack (Marketo, Salesforce), driving engagement and pipeline from target accounts
- Managing budget & vendors by:
- Owning the Japan digital marketing budget, allocating for maximum ROI against the target account mandate
- Managing vendor and agency relationships for quality, accountability, and timely delivery
- Producing localized content & social media by:
- Developing and localizing marketing content including blog posts, whitepapers, case studies, and email campaigns to resonate with the Japanese audience and position Tanium as a thought leader
- Overseeing and managing Tanium Japan’s social media channels, creating engaging and relevant content to build and nurture the online community
- Tracking market insights & innovation by:
- Monitoring Japan digital trends, the local digital ecosystem (Yahoo! Japan, LINE, Japanese search/SEO behavior), competitor activity, and Japanese enterprise buying behavior
- Testing and scaling innovative digital tactics that improve effectiveness and deepen account penetration

We’re looking for someone with:

Education

- Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field

## Experience and Skills

Must Haves:

- 5–7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles
- Demonstrated delivery of pipeline and revenue outcomes through digital channels
- Hands-on expertise across paid search, paid social, programmatic, and ABM
- Advanced proficiency in MarTech platforms — Marketo or Eloqua, Salesforce, and ABM/intent tools
- Strong analytical skills: campaign reporting, optimization, and presenting insight to senior stakeholders
- Native or business-fluent Japanese (written and spoken), with the ability to create, judge, and refine Japanese-language B2B content and creative, paired with business-level English for daily global collaboration
- Deep understanding of Japanese enterprise buying behavior — consensus-driven, multi-stakeholder (稟議 / ringi) decision-making and long, relationship-led cycles — and how to design digital engagement that respects it
- Working knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO
- Familiarity with the Japan B2B media, agency, and partner landscape
- Proven ability to operate as the Japan node of a global marketing organization: adapting global brand, messaging, and campaign frameworks for local execution
- Sales-aligned operator who partners closely with Japan field sales on account selection, engagement, and shared pipeline accountability

Good to Have:

-

- Enterprise software / SaaS marketing experience; cybersecurity, infrastructure, or endpoint experience a distinct advantage
- Experience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure)
- Awareness of alliance- and partner-led GTM (e.g., ServiceNow, Microsoft, regional SIs)

Travel Requirements:

Regular domestic travel within Japan required (customer visits, events, partner engagements), with occasional international travel.

## About Tanium

Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable.

Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security to innovate faster, stay resilient and move business forward with confidence, at scale. To learn how Tanium delivers Autonomous IT for unstoppable business – visit [www.tanium.com](http://www.tanium.com/) and follow us on [LinkedIn](https://www.linkedin.com/company/tanium) and [X](https://twitter.com/Tanium).

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.

Taking care of our team members

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact accommodations@tanium.com. For more information refer to the “Know Your Rights” poster which is available here - [https://www.eeoc.gov/poster](https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww%2Eeeoc%2Egov%2Fposter&urlhash=f_sD&mt=cQYLUxA5Kmrwx4WaIzsYuiCA4zojn7vxra6bTtE-tsRPrs7rHCkmGzERrSpCieY_Q7PJipFpQwNF_GAZCWwEtEbrkFo&isSdui=true).

Please be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.

[This link](https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww%2Ecigna%2Ecom%2Flegal%2Fcompliance%2Fmachine-readable-files&urlhash=-I7C&mt=88ctu75WDEMFfWODshE2CCwEloKB_VpnllB3HcFBBeOqyu4D010aKA12VZiLj6sfqAlROKDslyN51utsjwu92nBzGDw&isSdui=true) leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

For more information on how Tanium processes your personal data, please see our [Privacy Policy](https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww%2Etanium%2Ecom%2Fprivacy-policy%2F&urlhash=PoQm&mt=OI8NYC5yB5viroei-fCXHMbjaRvduYYJH6CP9z7e5V4HDIlwxZn_irKicOx8oBUw45V2rPG0jNPmMOOfWHUjF0uO7F4&isSdui=true).

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact accommodations@tanium.com. For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.

Please be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.

[This link](https://www.cigna.com/legal/compliance/machine-readable-files) leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

For more information on how Tanium processes your personal data, please see our [Privacy Policy](https://www.tanium.com/privacy-policy/).

## About Tanium

## Company Overview
- **One-liner**: Tanium provides an autonomous endpoint management platform that enables IT and security teams to identify, manage, and execute changes in real time across large-scale, complex IT environments.
- **Entity Type**: Private (Series unknown; last known valuation $9B)
- **Headquarters**: Emeryville, California, USA
- **Founded**: 2007
- **Founders**: Orion Hindawi (Executive Chairman) and David Hindawi (Chairman Emeritus)

## Core Business
- **Primary Industry**: Cybersecurity & IT Operations (Endpoint Management)
- **Target Customers**: B2B, Enterprise (Fortune 100, U.S. Federal Government, large regulated industries)
- **Mission/Purpose**: To deliver “The Power of Certainty” by providing real-time visibility and control over all endpoints, enabling organizations to operate securely and efficiently.

## Products & Services
- **Tanium Autonomous Endpoint Management (AEM)**: An integrated SaaS platform that combines real-time asset discovery, endpoint management, vulnerability management, risk & compliance, threat hunting/incident response, and digital employee experience. Built on Tanium’s patented real-time platform, leverages AI-driven automation to execute changes safely at scale.
- **Tanium Core**: The common platform providing real-time asset discovery, autonomous foundations, and zero-day risk identification/remediation.
- **Tanium Endpoint Management**: OS patching, software management, device provisioning, and policy management.
- **Tanium Risk & Compliance**: Vulnerability assessment, prioritization, remediation, compliance tracking, and sensitive data monitoring.
- **Tanium Incident Response**: Threat hunting, incident investigation/response/recovery, and lateral movement risk identification.

## Market Standing
- **Valuation**: $9B (as of 2025, per corporate fact sheet)
- **Key Metric**: $700M+ Annual Recurring Revenue (ARR)
- **Notable Investors/Partners**: Microsoft (ISV Innovation Partner of the Year 2024), ServiceNow (deep integration with CMDB and workflows). No recent funding round disclosed; prior investors include Andreessen Horowitz, TPG Growth, and others (not detailed in provided materials).
- **Growth Signals**: 1,900+ employees, 17 offices across 15 countries, 36 million endpoints managed globally, 40% of Fortune 100 as customers, all six branches of the U.S. Military. Forbes Cloud 100 Top 25 (9th consecutive year), CRN Security 100 and AI 100 (2025).

## Competitive Advantages
- **Real-time, single-agent architecture**: Patented platform provides immediate visibility and control over all endpoints without relying on periodic scans.
- **Massive scale and proven reliability**: Manages 36M endpoints for some of the largest, most security-sensitive organizations (e.g., DoD, top banks, retailers).
- **AI-native automation**: Tanium AEM uses AI to automate change execution safely, reducing manual overhead and human error.
- **Deep ecosystem integrations**: Seamless with ServiceNow and Microsoft security/infrastructure stacks, maximizing existing investments.

## Strategic Focus
- **AI-driven operational autonomy**: Continuing to build out autonomous endpoint management capabilities to reduce complexity and cost.
- **Expansion of partner ecosystem**: Deepening integrations with major platforms (ServiceNow, Microsoft) and expanding channel reach globally.
- **Federal and regulated market penetration**: Already dominant in U.S. military and top banks; likely expanding into other regulated verticals.
- **Digital employee experience (DEX)**: Adding capabilities to monitor and improve end-user experience proactively.

## Why Work Here
- **Culture**: Certified Great Place to Work (2024) in US, Canada, France, Japan, UK. Core values: “We do the right thing,” “We are unstoppable,” “We win as a team.”
- **Work Policy**: Hybrid model for most roles, with primary hubs in Addison (TX), Bellevue (WA), Durham (NC), Emeryville (CA), and Reston (VA). Some remote positions available for sales and engineering roles.
- **Notable Perks**: Part of a high-growth, well-funded private company with significant ARR; opportunity to work on cutting-edge AI and endpoint security tech; direct impact on some of the world’s largest IT environments.
- **Engineering Culture**: Emphasis on real-time systems, AI, and security engineering; roles like Corporate AI Engineer and AI Adoption & Enablement Lead suggest active internal AI transformation.

## Sources
1. [Tanium Corporate Fact Sheet (PDF)](https://site.tanium.com/rs/790-QFJ-925/images/Tanium_Fact_Sheet-2025-EN.pdf)
2. [Tanium Careers Page](https://www.tanium.com/careers/)
3. [Tanium About Page](https://www.tanium.com/about/)
4. [Tanium Main Website](https://www.tanium.com/)
5. [Greenhouse Jobs at Tanium](https://job-boards.greenhouse.io/tanium/jobs/7800332)

## Other roles at Tanium

- [Field Technologist, Strategic Partnerships](https://feeny.ai/job/field-technologist-strategic-partnerships-tanium-united-states-rc1dgk2rerv7) — United States
- [Senior Security Engineer, Customer Transparency](https://feeny.ai/job/senior-security-engineer-customer-transparency-tanium-united-states-aptqba0gy3mh) — United States
- [Director of Strategic Accounts](https://feeny.ai/job/director-of-strategic-accounts-tanium-tokyo-6rm2rzfcjvph) — Tokyo, Japan
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-tanium-addison-x9spbywq6r79) — Addison, TX / Bellevue, WA / Durham, NC / Emeryville, CA
- [IT Infrastructure Engineer](https://feeny.ai/job/it-infrastructure-engineer-tanium-addison-dbb2fpvkhtyf) — Addison, TX / Bellevue, WA / Durham, NC / Emeryville, CA
- [Product Counsel](https://feeny.ai/job/product-counsel-tanium-united-states-wvth4fpzxcbw) — United States
- [Revenue Operations Intern](https://feeny.ai/job/revenue-operations-intern-tanium-emeryville-5y7afb096b3c) — Emeryville, CA
- [Enterprise Services Engineer](https://feeny.ai/job/enterprise-services-engineer-tanium-quantico-n23myvmpg99h) — Quantico, VA
- [Software Engineering Intern – Summer 2027](https://feeny.ai/job/software-engineering-intern-summer-2027-tanium-durham-qk78erq4wtn9) — Durham, NC / Emeryville, CA
- [Customer Success Intern](https://feeny.ai/job/customer-success-intern-tanium-addison-59h2yw27enke) — Addison, TX