---
title: 'Digital Marketing Manager at The People Brand'
canonical: 'https://feeny.ai/job/digital-marketing-manager-the-people-brand-carson-2pwnmt146yga'
type: 'job'
last_seen: '2026-09-07'
---

# Digital Marketing Manager at The People Brand

- **Company:** The People Brand
- **Location:** Carson, CA
- **Compensation:** $100k–$120k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/thepeoplebrand/1f1d8aae-b119-4313-b71d-3d471b353137

## Job description

## JOB DESCRIPTION

Digital Marketing Manager

## ABOUT THE ROLE

This is a hands-on role working across a portfolio of 6 brands. We are seeking an experienced Digital Marketing Manager who brings strategic rigor to campaign architecture, disciplined budget management across a multi-brand portfolio, and a strong track record of driving measurable revenue growth through paid acquisition.

The Digital Marketing Manager drives paid acquisition across all six brands, working in close collaboration with Sr. Ecommerce Manager and the Ecommerce Creative Specialist to maintain a high standard of ad creative, and partnering with the Ecommerce Manager to ensure paid activity is aligned with on-site promotions and product launch windows.

The successful candidate will bring deep expertise in Meta and Google Ads, a performance-oriented mindset, and genuine experience in the fashion or apparel ecommerce space. They will be equally comfortable operating at a strategic level and executing in-platform, with the analytical capability to optimize campaigns with precision and the creative judgement to brief high-performing ad assets.

## WHAT YOU'LL DO

Paid Social — Meta, TikTok, Snapchat, & Pinterest

- Manage paid social activity across Meta (Facebook + Instagram), TikTok, Snapchat, and Pinterest for all six brands strategy, campaign build, audience architecture, budget allocation, and daily optimization.
- Build and manage full-funnel campaign structures: prospecting, retargeting, and retention audiences across each brand.
- Develop creative testing frameworks systematically testing hooks, formats, copy angles, and offers to identify winning creative combinations.
- Brief the Ecommerce Creative Specialist on ad creative needs: static images, video clips, carousel formats, UGC-style content with clear performance hypotheses for each test.
- Monitor performance daily and make real-time budget and bidding decisions to maximize ROAS within monthly spend targets.

Paid Search — Google, Shopping, & YouTube

- Manage Google Ads across all six brands: Search, Shopping, Performance Max, Display campaigns, and YouTube Campaigns.
- Manage Google Merchant Center feeds for all six brands ensuring product data is accurate, optimized, and up to date.
- Build keyword strategies and negative keyword lists that reflect each brand's positioning and customer intent.
- Optimize Shopping campaigns around margin, not just revenue working with the Ecommerce Manager on which products to push based on stock levels and sell-through targets.

Performance Reporting & Optimization

- Manage paid media reporting across all six brands, weekly performance summaries, monthly channel reviews, and quarterly strategy presentations to the Sr. Ecommerce Manager
- Build and maintain dashboards tracking ROAS, CAC, CPM, CTR, and all Ecommerce KPIs
- Run structured A/B tests across creative, copy, landing pages, audience segments, and report on results.
- Monitor attribution closely, understand the limitations of platform-reported data and triangulate with GA4 and backend revenue data.
- Stay current with the latest platform features, settings, and algorithm updates across Google and Meta, proactively identifying new opportunities and ensuring campaigns don't fall behind the pace of platform change.

Cross-Brand Coordination

- Manage budgets across all six brands simultaneously, allocating spend dynamically based on performance, seasonality, and promotional calendars.
- Coordinate with the Ecommerce Manager on campaign timing to ensure paid spend aligns with on-site promotions, new arrivals, and sale events.
- Work with brand creative teams when available, and brief the Ecommerce Creative Specialist when paid-specific assets are needed.
- Stay ahead of platform changes algorithm updates, new ad formats, policy changes and adapt strategy accordingly.

## WHAT YOU BRING

Required

- 4+ years of hands-on paid media experience, with at least 2 years managing multi-brand or multi-product accounts.
- Expert-level command of Meta Ads Manager you build your own campaigns, audiences, and creative frameworks from scratch.
- Expert level Google Ads proficiency across Search, Shopping, and Performance Max including Google Merchant Centre management.
- Fashion or apparel ecommerce experience is strongly preferred you understand seasonal inventory, trend cycles, and how clothing brands communicate visually.
- Proven track record of scaling paid channels profitably, you can speak to specific ROAS improvements, CAC reductions, or revenue growth you've driven.
- Analytically strong, you're comfortable in GA4, can build a reporting dashboard, and don't accept platform attribution at face value.
- Creatively literate, you do not have to design, but you know what makes a great ad and can brief a creative team precisely.

## Nice to Have

- Experience with TikTok Ads Manager and an understanding of how native, creator-led content performs versus polished brand content.
- Familiarity with Pinterest Ads and Snapchat Ads for apparel brands.
- Experience with third-party attribution tools such as Triple Whale, Northbeam, or similar.
- Understanding of Klaviyo or other email platforms enough to coordinate paid retargeting with email flows.

## WHO THRIVES IN THIS ROLE

You're a performance marketer who takes creative seriously. You understand that in fashion, the creative IS the targeting — and you've stopped trying to win through audience hacks alone. You test obsessively, document your learnings, and raise the bar on what good looks like every quarter.

You're comfortable holding six brands in your head at once without letting them bleed into each other. You know that a minimalist DTC aesthetic and a bold, high-energy brand need completely different ad approaches and you can context-switch between them without losing the thread.

You don't need a media agency doing the thinking for you. You are the expert in the room, and you're comfortable being accountable for paid performance as a direct line to revenue.

## About The People Brand

## Company Overview
- **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Carson, California, United States
- **Founded**: Not publicly available
- **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available)

## Core Business
- Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG)
- Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries
- Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals.

## Products & Services
- **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries.
- **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering.
- **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, no disclosed funding)
- **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements.
- **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors.
- **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team.

## Competitive Advantages
- **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies.
- **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs.
- **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices.
- **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either."
- **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates.

## Strategic Focus
- Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability.
- Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment.
- Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals).
- Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent.

## Why Work Here
- **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values.
- **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI.
- **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture.
- **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape.
- **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success.

## Sources
1. [The People Brand - Official Website](https://thepeoplebrandusa.com/)
2. [The People Brand - About Page](https://thepeoplebrandusa.com/about)
3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates)
4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand)
5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/)

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