--- title: 'Digital Marketing Manager at Trustyou' canonical: 'https://feeny.ai/job/digital-marketing-manager-trustyou-cluj-w9mvmmjmzgsf' type: 'job' last_seen: '2026-09-08' --- # Digital Marketing Manager at Trustyou - **Company:** Trustyou - **Location:** Cluj, Romania - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-09 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/trustyou/57183bb2-4123-4e2e-8778-9917d8c25a2e ## Job description ## About the role You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap. This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes. What you'll do...... - Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring - Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines - Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software - Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management - Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system - Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue - Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output - Edit and direct SEO content production, partnering with marketing leadership on editorial calendar - Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets) You are a perfect fit, if you have… - 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency." - Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity. - HubSpot CMS expertise — modules, templates, HubL, theme tokens - Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture - Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation - GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings - SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad. - Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work - Strong English communication, written and verbal Nice-to-haves..... - CRO instincts on landing pages and conversion paths - Familiarity with Looker Studio dashboards in a marketing context - ## Experience with paid advertising (Google ads, LinkedIn) - Hospitality tech experience About you...... - You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship - You execute independently and don't need micromanagement - You communicate clearly across functions — sales, marketing, product - You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects And most importantly, what's in it for you... - Competitive salary - Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role - A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them - Real ownership: this role defines TrustYou's organic visibility for the next three years ## About TrustYou TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we help companies grow by achieving customer excellence. Our product suite includes: Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Customer Data Platform (CDP): AI-powered data management for more direct bookings. AI Agents: Intelligent, 24/7 agents that boost productivity and optimize conversions. TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability. If you are excited about this opportunity, join us! We look forward to your application and getting to know you. ## About Trustyou ## Company Overview - **One-liner**: TrustYou is an AI-first global hospitality platform that helps hotels and accommodations turn guest feedback, customer data, and automated interactions into revenue-generating opportunities. - **Entity Type**: Private (Subsidiary of Recruit Holdings Co., Ltd.; previously funded with $5M in total venture funding) - **Headquarters**: Munich, Germany (Schmellerstraße 9, 80337) - **Founded**: 2008 - **Founders**: Benjamin Jost (Co-Founder & CEO) ## Core Business - Primary industry/industries: Hospitality Technology (Hospitality AI, Guest Feedback, Customer Data) - Target customers: Hotels, resorts, and accommodation providers of all sizes (B2B); serves 100k+ partners across 100+ countries - Mission or purpose statement: "To help companies grow by achieving AI-driven customer excellence" ## Products & Services - **Customer Experience Platform (CXP)** – AI-powered platform for managing guest reviews, surveys, and online reputation. Includes Sentiment AI, competitor benchmarking, and marketing tools. Starting at €75/property/month. - **Customer Data Platform (CDP)** – Native CDP that aggregates data from PMS, surveys, and other sources to create unified guest profiles, enable audience segmentation, and power marketing automation. Starting at €350/property/month. - **TrustYou Agent (AI Agent)** – Intelligent, always-on booking assistant that answers guest inquiries, offers personalized recommendations, and drives direct bookings. Starting at €99/property/month. - **Response AI** – AI-assisted tool for generating personalized responses to guest reviews at scale. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (owned by Recruit Holdings Co., Ltd.) - **Key Metric**: Annual revenue of approximately **$15M** (2025 estimate) - **Total Funding**: $5M across 4 rounds (including a $5M Series A led by Omnes Capital in 2011, plus debt financing) - **Notable Investors/Partners**: Recruit Holdings Co., Ltd. (parent company); Omnes Capital; operates in the United States, Singapore, Spain, Japan, and Romania - **Growth Signals**: 10.4% YoY headcount growth (+14 people); 113 employees; operates in 6 countries with offices in Germany, US, Singapore, Spain, Japan, and Romania; platform aggregates data for 1M+ accommodations worldwide; 100k+ partners ## Competitive Advantages - **First-mover in hospitality AI**: Pioneered online reputation management for hotels since 2008 - **Comprehensive platform**: CXP, CDP, and AI Agents work as an integrated suite, offering a rare all-in-one solution for guest data and experience - **Deep industry specialization**: Purpose-built for hospitality, not a generic CRM or analytics tool - **Parent company backing**: Part of Recruit Holdings, a major Japanese conglomerate, providing stability and resources - **Global scale**: Operations in over 100 countries with a distributed, multicultural team speaking 25+ languages ## Strategic Focus - **AI-first evolution**: Moving beyond reputation management to become the leading hospitality AI platform, with a strong push on their CDP and AI Agents - **Direct booking optimization**: Helping hotels reduce reliance on OTAs (Online Travel Agencies) by driving direct bookings through AI agents and personalized marketing - **Data unification**: Pioneering a native CDP that combines first-party data (PMS, surveys) with public data for a single guest view - **Test-and-learn culture**: Emphasis on continuous improvement and innovation, reflected in their product and company culture ## Why Work Here - **100% remote-first company**: Operates a fully remote environment with teams occasionally meeting locally; employees across 17 countries - **Multicultural & inclusive**: English is the company language; the team speaks 25+ languages; "diverse & inclusive" is a stated value - **Culture of learning & feedback**: Guided by "shoshin" (a beginner's mindset); open feedback culture with focus on continuous improvement - **Benefits**: Pension schemes with tax and social insurance benefits, impact-based salary, global team events - **Flexibility**: Highly flexible remote work with high autonomy - **Team size & dynamics**: ~113 employees; described as an international team with strong teamwork and collaboration - **Employer ratings (from 117 reviews)**: 3.8/5.0 overall; Work-Life Balance: 4.1; Culture: 4.1; Compensation: 3.3; Career: 3.4 ## Sources 1. [trustyou.com – About Us](https://www.trustyou.com/about/) 2. [trustyou.com – Careers](https://www.trustyou.com/careers/) 3. [trustyou.com – Product Page](https://www.trustyou.com/) 4. [LinkedIn – TrustYou Company Page](https://www.linkedin.com/company/trustyou) 5. [CB Insights – TrustYou Profile](https://www.cbinsights.com/company/trustyou) ## Other roles at Trustyou - [Designer](https://feeny.ai/job/designer-trustyou-cluj-hbfcz3h8rv14) — Cluj, Romania - [Junior Sales Enablement Manager](https://feeny.ai/job/junior-sales-enablement-manager-trustyou-germany-v6ysdrdpv4h8) — Germany - [Customer Support Manager (German Speaking)](https://feeny.ai/job/customer-support-manager-german-speaking-trustyou-cluj-napoca-p5fyeh9tvtb6) — Cluj-Napoca, Romania - [Junior Customer Support Manager (German Speaking)](https://feeny.ai/job/junior-customer-support-manager-german-speaking-trustyou-cluj-napoca-kw66y9vjxmnb) — Cluj-Napoca, Romania - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-trustyou-germany-spain-romania-6vgdsfr978cr) — Germany / Spain / Romania - [Business Development Manager - Japan](https://feeny.ai/job/business-development-manager-japan-trustyou-tokyo-jyj3n83sagyf) — Tokyo, Japan - [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-hala-riyadh-riyadh-a6nn5e04ksg5) — Riyadh Riyadh, Saudi Arabia - [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-twilio-india-jv8brh58dg41) — India - [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-payscale-united-states-zkd2zvsw0vm0) — United States - [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-altimate-ai-remote-ntpvp7hq51s8)