--- title: 'Digital Marketing Manager at Xapien' canonical: 'https://feeny.ai/job/digital-marketing-manager-xapien-london-z59kgvhs9sh5' type: 'job' last_seen: '2026-09-09' --- # Digital Marketing Manager at Xapien - **Company:** Xapien - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-30 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/xapien/96a50582-7b09-4c02-a5da-953fdc4ff0a4/application **Skills:** LinkedIn Campaign Manager, Google Ads, Google Tag Manager, HubSpot, WordPress, Google Analytics 4, UTM tracking, Conversion rate optimization, Journey mapping, Lead generation, AI tools, Automation, SEO, Keyword strategy, Email marketing, Agency management, New acquisition channel scaling > Drive growth in enterprise and mid-market segments by owning digital marketing strategy, paid media, and measurement. Collaborate with sales and customer success teams to convert buying signals into qualified pipeline while optimizing attribution and reporting frameworks. ## Job description ## About Us Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Our momentum so far Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania. Why this is an exciting time to join This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien. The opportunity We're seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid-market segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role owns measurement and growth for digital at Xapien. You'll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. You'll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams. You'll join a marketing team of seven in a hybrid role, with a strong preference for time in the office. ## Key responsibilities Paid media - Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation. - Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership. - Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data. Measurement, attribution and reporting - Cross-channel performance reporting across paid, organic, website and landing pages. - Includes website analytics and conversion rate analysis. - Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams. - UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking. Internal alignment - Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring. - Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't). - Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria. CRM and marketing automation - Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM. - Manage HubSpot forms and notifications. - In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly. Required Qualifications ## Experience & Background - 5+ years of digital marketing experience in B2B SaaS. - Strong understanding of ABM principles and how they apply in B2B SaaS. - Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline. ## Skills & Competencies - Clear communicator with strong attention to detail and an optimisation mindset. - Expert in LinkedIn Campaign Manager and Google Ads. - Strong tagging, tracking and UTM discipline. - Google Tag Manager, including Consent Mode. - HubSpot reporting, dashboards, attribution, data hygiene. - Strong analytical skills and comfort owning the measurement framework. - Confident presenting to senior stakeholders. - Proven use of AI and automation in day-to-day marketing work. - Conversion rate optimisation and journey mapping. - Lead generation campaign experience. - CMS experience (preferably WordPress). ## Preferred Qualifications - SEO and keyword strategy. - Email marketing experience. - Experience managing agencies. - Experience identifying and scaling new acquisition channels. Our tech stack - Paid media: LinkedIn Campaign Manager, Google Ads - Tracking and analytics: Google Tag Manager (with Consent Mode), Google Analytics 4 - CRM and marketing automation: HubSpot - Website: WordPress, HotJarr - AI: Claude Here’s our promise to you: - We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work. - We succeed together- you will own a meaningful part of the business through our employee shares & equity programme. - Private health insurance to keep you in tip-top condition. - Life Insurance – let's hope nobody ever needs this! - Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. - Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. - Most importantly of all, we will work with you, to help you realise your fullest potential, always. ## About Xapien ## Company Overview - **One-liner**: Xapien provides an AI-powered due diligence platform that delivers comprehensive risk research on any person or company in minutes. - **Entity Type**: Private (funded; total funding $12.5M, including a £6M seed round closed in 2023) - **Headquarters**: London, United Kingdom (Moorgate) and Boston, United States (Seaport District) - **Founded**: 2018 - **Founders**: Dan Secretan and Shaun O’Mahony ## Core Business - Primary industry/industries: RegTech, Risk & Compliance, Due Diligence, AI Software - Target customers: B2B – compliance teams, financial institutions, law firms, consultancies, and enterprises needing third-party risk research - Mission or purpose statement: “Powering trust in global business” – establishing a new standard for due diligence without compromise. ## Products & Services - **Xapien Platform**: An enterprise-grade AI resolution engine that automatically researches any person or company across the entire indexed internet and any connected data sets. It delivers a unified view with full sourcing, multilingual capabilities, and false-positive removal. Available as a SaaS platform. - **Integrity Check (powered by Xapien)**: A product built in partnership with Dow Jones Risk & Compliance, providing streamlined integrity screening. - **Xapien Xchange**: A user community and forum for sharing best practices and product feedback. - **‘Ask Xapien’**: A dynamic in-report research feature that allows users to query the platform conversationally within a report. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding of $12.5M (as of 2023); annual revenue of approximately $2.0M (LinkedIn estimate) - **Notable Investors/Partners**: Initial angel investors; Founders Factory accelerator (sponsored by Aviva); Chris Pilling (Chairman); Partners: Dow Jones Risk & Compliance, ComplyAdvantage, OpenCorporates, Sayari, Pinsent Masons. - **Growth Signals**: 75 employees (+41.9% YoY); US revenue grew to 43% of ARR without in-country hires; partner revenue reached 30% of ARR; opened a Boston office in 2026; expanded into Asia-Pacific; recognised in Chartis RiskTech100, KYC Solutions, and FCC50 reports; joined TechNation Upscale and Google AI First accelerator. ## Competitive Advantages - **Purpose-built AI**: Designed specifically for due diligence, not a general-purpose LLM – includes advanced multilingual research, entity resolution, and false-positive removal. - **Comprehensive coverage**: Processes information across all languages and jurisdictions, pulling from the entire indexed internet plus proprietary data sets. - **Speed and automation**: Reduces onboarding times by 65% and AML check hours by 90%, enabling low-risk clients to be onboarded in one day. - **Full sourcing and auditability**: Every fact in a report is sourced, making it suitable for regulated environments. - **Enterprise integrations**: Integrates painlessly into existing workflows and scales with bulk-processing capabilities. ## Strategic Focus - **Geographic expansion**: Growing US presence (Boston office) and Asia-Pacific footprint. - **Product development**: Launching next-generation features including configurable report templates, bulk-processing, and enhanced speed/accuracy. - **Partnership ecosystem**: Deepening alliances with global consultancies and law firms (e.g., Pinsent Masons) and expanding partner revenue. - **Scaling enterprise adoption**: Targeting large financial institutions and multinational corporations with enterprise-grade capabilities. ## Why Work Here - **Culture**: “Bright minds with hard problems” – a deeply technical environment with AI engineers, computational linguists, ML developers, and PhD scientists. Emphasis on intelligent problem-solving, supportive teamwork, and equitable tech culture. - **Work policy**: Hybrid working (access to WeWork offices in London and Boston); flexible schedules. - **Perks**: Unlimited holidays (uncapped), competitive salary with regular reviews, highly-competitive bonus plan, meaningful equity for all employees, 4-figure wellness and development budget per year, top-of-the-range kit, health insurance, life insurance, pension/401k, and proactive focus on financial, mental, and physical wellbeing. Regular team lunches, drinks, and activities. - **Growth**: Fast-growing company (75 people, +41.9% YoY) with many open roles across engineering, product, and go-to-market. Opportunity to shape product and culture. ## Sources 1. [xapien.com](https://xapien.com/) 2. [xapien.com/about-us](https://xapien.com/about-us/) 3. [xapien.com/careers](https://xapien.com/careers/) 4. [xapien.com/the-team](https://xapien.com/the-team/) 5. [linkedin.com](https://uk.linkedin.com/company/xapien-ai) ## Other roles at Xapien - [Technical Product Manager](https://feeny.ai/job/technical-product-manager-xapien-london-dbsq6x1ntetj) — London, United Kingdom - [AI Quality Engineer](https://feeny.ai/job/ai-quality-engineer-xapien-london-xj6vsarbn3m6) — London, United Kingdom - [SDR US](https://feeny.ai/job/sdr-us-xapien-xapien-boston-ypcdrd6h7bv5) — Xapien Boston, United States - [Support Operations Specialist](https://feeny.ai/job/support-operations-specialist-xapien-london-9dw4z5p7crfw) — London, United Kingdom - [Technical Support Specialist](https://feeny.ai/job/technical-support-specialist-xapien-london-s5sr9242w9mx) — London, United Kingdom - [Senior Account Manager US](https://feeny.ai/job/senior-account-manager-us-xapien-xapien-boston-04nbqjjmpk26) — Xapien Boston, United States - [Senior Account Manager](https://feeny.ai/job/senior-account-manager-xapien-london-j2yt165j50hn) — London, United Kingdom - [Account Executive](https://feeny.ai/job/account-executive-xapien-xapien-boston-3qq9nrvnyrbz) — Xapien Boston, United States - [Head of Product](https://feeny.ai/job/head-of-product-xapien-london-tm0tmza2a13t) — London, United Kingdom - [Digital Marketing Manager US](https://feeny.ai/job/digital-marketing-manager-us-xapien-xapien-boston-s9m77s4h5cdg) — Xapien Boston, United States