--- title: 'Digital Marketing Specialist at Deliveroo' canonical: 'https://feeny.ai/job/digital-marketing-specialist-deliveroo-dubai-jgxcb42sck51' type: 'job' last_seen: '2026-09-06' --- # Digital Marketing Specialist at Deliveroo - **Company:** [Deliveroo](https://feeny.ai/companies/deliveroo) - **Location:** Dubai, United Arab Emirates - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-18 - **Last confirmed live:** 2026-09-06 - **Apply:** https://jobs.ashbyhq.com/deliveroo/7d35eac1-a4a9-4b87-ac7d-5a9dd9c6a1f8 ## Job description ## DIGITAL MARKETING SPECIALIST Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Digital Marketing specialist to join our Dubai team. In this role, you will be responsible for managing and executing full-funnel digital marketing campaigns driven by data insights. You will collaborate with multiple teams and stakeholders daily to ensure campaign success and drive growth. Your role requires an in-depth knowledge of various digital marketing tools, platforms, and analytics stacks, including the full digital suite by Meta, Google, TikTok, Snapchat & local publishers.Your role will also involve doing post-camp analysis and sharing insights with stakeholders. ## WHAT YOU’LL BE DOING Main responsibilities: - Campaign Management: Oversee the day-to-day management of digital marketing campaigns, ensuring brand consistency across all channels, including YouTube, Meta, Snapchat, TikTok & programmatic. - Media Planning & Scheduling: Develop and execute media plans, scheduling campaigns on various platforms to ensure creative and performance efficiency in meeting marketing objectives. - Collaboration & Innovation: Work closely with the brand team and platform teams to bring new ideas for social media, sharing best practices and innovative strategies. - Performance Reporting: Build comprehensive reports to track overall performance, including ROI and KPI metrics, to inform strategic decisions. - Trend Monitoring: Stay updated on emerging digital tools, platforms, and trends to ensure Deliveroo remains at the forefront of digital marketing innovation. ## WHAT YOU’LL NEED TO THRIVE ## Qualifications Education & Experience: - 3-5 years of experience in Digital Marketing or Media. - Bachelor’s Degree in Marketing or a related field. - Strong understanding of the local media landscape. - Proven experience in media planning, media management, and campaign implementation. - Good to have agency experience. Skills & Competencies: - Ability to adopt a consumer-centric approach, leveraging data to drive marketing strategies. - Stay informed about market trends and competition to maintain a competitive edge. - Embrace a test-and-learn mindset to continuously improve campaign effectiveness. - Demonstrate flexibility and the ability to thrive in a fast-paced, dynamic environment. - Exhibit meticulous attention to detail in both copywriting and visual design aspects of digital marketing. - Eager to learn and grow, with the ability to quickly adapt to new tools and platforms. WHY JOIN US? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here https://careers.deliveroo.co.uk/how-we-hire/. ## OUR GLOBAL STRUCTURE Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. ## DIVERSITY, EQUITY AND INCLUSION At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you! ## About Deliveroo ## Company Overview - **One-liner**: Deliveroo operates a hyperlocal three-sided marketplace that connects consumers, restaurants and grocers, and riders to deliver food and other neighbourhood goods in under 30 minutes. - **Entity Type**: Public (London Stock Exchange: ROO) - **Headquarters**: London, United Kingdom - **Founded**: 2013 - **Founders**: Will Shu ## Core Business - **Primary industry**: Online food delivery and on-demand grocery / local commerce - **Target customers**: B2C (consumers), B2B (restaurants, grocers, retailers), and B2C (riders as independent contractors) - **Mission or purpose**: To transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. ## Products & Services - **Restaurant Delivery**: Core service delivering meals from over 160,000 restaurant and grocery partners, many of which never offered delivery before. - **Deliveroo Hop**: Rapid on-demand grocery delivery from a network of delivery-only sites, rolling out in several markets. - **Deliveroo Shopping**: Non-food retail delivery, bringing items from local shops (e.g., flowers, cards, electronics) to consumers. - **Editions**: Delivery-only kitchens that help restaurants expand to new areas at lower cost and risk, powered by Deliveroo’s data insights. ## Market Standing - **Valuation/Market Cap**: Publicly traded – market cap not provided in available materials; check financial sources for latest figure. - **Key Metric**: Operates in 10 markets worldwide, serving millions of consumers with thousands of riders and 160,000+ restaurant/grocery partners. - **Notable Investors/Partners**: Key grocery partners include Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, and Whole Foods Market. (Prior venture investors not detailed in provided sources.) - **Growth Signals**: Expanding on-demand grocery via Deliveroo Hop; launching Deliveroo Shopping for non-food items; continuous investment in machine learning logistics (Frank algorithm); growing Editions network. ## Competitive Advantages - **Hyperlocal logistics technology**: Proprietary Frank algorithm uses machine learning to optimise routing, preparation times, and delivery efficiency neighbourhood by neighbourhood. - **Three-sided marketplace**: Deep network effects connecting consumers, merchants, and riders – hard to replicate at scale. - **Editions (delivery-only kitchens)**: Lowers barrier for restaurant expansion and increases selection in underserved areas. - **Rider value proposition**: Free personal accident and third-party liability insurance for all self-employed riders from day one, flexible work, and good earnings. ## Strategic Focus - **Grocery and retail expansion**: Scaling Deliveroo Hop and Deliveroo Shopping to become the definitive online food and neighbourhood commerce platform. - **Technology leadership**: Continued investment in real-time coordination, machine learning, and logistics optimisation. - **Market penetration**: Deepening presence in existing 10 markets while improving selection, experience, and value for consumers. ## Why Work Here - **Culture**: Values-driven, innovative, and inclusive – Employee Resource Groups, regular social events, and a focus on career-defining work. - **Work environment**: Offices across the UK (London HQ, Birmingham, Bristol, Edinburgh, Leeds, Manchester) with excellent kit for remote work and a parent-friendly culture. - **Benefits (UK)**: - 25 days annual leave + bank holidays, increasing with tenure; one paid volunteer day per year. - Competitive compensation, annual cash bonus, sign-on bonus, relocation support, and up to 5% matched pension. - Equity awards for eligible roles. - Private healthcare (single cover funded), gym access (HQ on-site, discounted external), wellbeing apps (LesMills+, Strava, Headspace, Yogaia) via GymPass. - Life assurance, discounted dental, critical illness cover, travel insurance. - Free Deliveroo Plus (free delivery), team lunches from local restaurants. - Cycle to Work Scheme, Season Ticket Loans, free mortgage advice. - Excellent learning & development via RooLearn platform. - **Engineering culture**: Tackle complex scale and machine learning problems coordinating millions of real-time interactions across a three-sided marketplace. ## Sources 1. [deliveroo.co.uk](https://deliveroo.co.uk/about-us) – Company overview, history, products, and values. 2. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/) – Career page with mission, culture, and team size. 3. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/locations/united-kingdom/) – UK-specific benefits, office locations, and compensation details. 4. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/how-we-hire/) – Hiring process and interview tips. ## Other roles at Deliveroo - [Sales Representative - Brescia](https://feeny.ai/job/sales-representative-brescia-deliveroo-brescia-tcb3gq2vcy5e) — Brescia, Italy - [Site Associate/ Magazziniere (Florence) - Fixed-Term](https://feeny.ai/job/site-associate-magazziniere-florence-fixed-term-deliveroo-florence-wxcehm555yye) — Florence, Italy - [Business Development Manager - Bristol](https://feeny.ai/job/business-development-manager-bristol-deliveroo-bristol-qq8da861g91q) — Bristol, United Kingdom - [Field Sales Representative - Bristol](https://feeny.ai/job/field-sales-representative-bristol-deliveroo-bristol-93qvnhzbe7jv) — Bristol, United Kingdom - [Senior Regional Growth & Strategy Manager](https://feeny.ai/job/senior-regional-growth-strategy-manager-deliveroo-milan-kdn6tw9qdktb) — Milan, Italy - [Commercial Merchant Support Agent](https://feeny.ai/job/commercial-merchant-support-agent-deliveroo-manchester-0veewy3k6vrf) — Manchester, United Kingdom - [Field Sales Representative - Limmerick & Galway](https://feeny.ai/job/field-sales-representative-limmerick-galway-deliveroo-dublin-t3f172bmpnkp) — Dublin, Ireland - [Field-Based Business Development Representative Limmerick & Galway](https://feeny.ai/job/field-based-business-development-representative-limmerick-galway-deliveroo-acfsr50x73va) — Dublin, Ireland - [Field Sales Executive - Limmerick & Galway](https://feeny.ai/job/field-sales-executive-limmerick-galway-deliveroo-dublin-c4432z7pvtg8) — Dublin, Ireland - [Partner Operations Manager](https://feeny.ai/job/partner-operations-manager-deliveroo-manchester-7kxm691dwe7v) — Manchester, United Kingdom