---
title: 'Digital Marketing Specialist at Maincode'
canonical: 'https://feeny.ai/job/digital-marketing-specialist-maincode-melbourne-aesffjn2mm6h'
type: 'job'
last_seen: '2026-09-18'
---

# Digital Marketing Specialist at Maincode

- **Company:** Maincode
- **Location:** Melbourne, Australia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-18
- **Apply:** https://jobs.ashbyhq.com/maincode/9c50affb-2f32-42f5-9241-4e3ce463ec76

## Job description

The Mission We are building the future of Australian-made AI because we believe it is critical to this country. Our product is [Matilda](http://matilda.com), and while it is exceptional, our single biggest challenge right now is that not enough people know it exists. We are looking for a Digital Marketing Specialist who can change that. Your mandate is to ensure people know about Matilda, understand what it can do, and see how it helps them get things done. We need a quiet professional who loves the craft, executes with exceptional taste, and is deeply motivated by the impact of their work. You will be the foundational force driving awareness and growth for Maincode and Matilda.

## What You’ll Do

- You will handle the actual work from start to finish, which means writing crisp copy, designing clean assets, setting up campaigns, and tracking the data to ensure we are actually growing.
- You will manage our digital footprint across organic and paid channels, figuring out exactly how to get Matilda in front of the right audience.
- A big part of this role is taking advanced AI capabilities and translating them into simple, stylish, and highly practical use cases that resonate with everyday users.
- You will skip the slow planning cycles to test scrappy and contemporary ideas, launching quickly and adjusting based on what works.

## Who You Are

- You understand the stakes of building local AI infrastructure and are driven by the challenge of making it a recognised name.
- You have a visceral reaction to bad design and clunky marketing jargon, and you naturally maintain a stylish and contemporary aesthetic across every touchpoint.
- You are a humble professional who leaves your ego at the door and lets the quality of your output speak for itself.
- You care about actual traction and obsess over how to convert raw awareness into active and engaged users.

The Maincoder Spirit Maincoders are driven by a singular purpose that goes far beyond just another job. We believe this is our country's time to shine, requiring a level of selflessness, dedication, and restlessness from everyone involved. For us to succeed in making Australian-made AI world class, we need people who are tireless, passionate, and completely devoted to the cause. We will always choose someone with spirit, passion, and a true love for what we are building over someone who is highly credentialed but uninspired, because while we can teach skills, we can never teach heart.

## About Maincode

## Company Overview
- **One-liner**: Maincode is an Australian AI research and product company building Matilda, an intelligent assistant that understands context, learns your workflow, and helps you move faster and more safely.
- **Entity Type**: Private (Bootstrapped – no external funding rounds disclosed)
- **Headquarters**: Melbourne, Australia
- **Founded**: Not publicly disclosed (recent high-growth signals suggest founding around 2024–2025)
- **Founders**: Not publicly disclosed (Dave L. is listed as Chief Coder; founder status unclear)

## Core Business
- **Primary industries**: AI research, applied intelligence, product development for enterprise and knowledge workers.
- **Target customers**: B2B (teams and individuals needing a nuanced, safe AI assistant), researchers, and developers.
- **Mission**: “AI that earns trust in the real world, to move humans forward.” Focus on safe, transparent, and helpful AI systems.

## Products & Services
- **Matilda** (flagship product, private beta 2026): AI assistant with deep contextual understanding across long conversations, multi-step reasoning (inspectable steps), proactive but permission-asking behavior, learning of user workflows over time. Built and hosted in Australia, aligned with Australian privacy standards.
- **Maincoder** (open-source 1B parameter model, released Dec 2025): Code generation and transformation model optimized for low latency and cost.
- **AI Research Residency** (3–6 month paid program): For late-stage PhD students and early-career researchers. Provides access to Maincode’s GPU cluster, infrastructure, and direct collaboration with the core team; aims to publish at top-tier venues.
- **Inference infrastructure (MC-2 cluster)**: High‑availability, sub-200ms global latency inference using custom batching, model sharding, dynamic routing (CUDA, Kubernetes, Terraform, GCP, vLLM, AMD Instinct GPUs).
- **Context Engine & Action Layer**: Proprietary frameworks for long-context reasoning and agentic tool-use/sandboxed execution (turning Matilda from chatbot to agent).
- **Eval Suite**: Internal evaluation framework for model capability, safety alignment, task completion (10K+ scenarios, automated regression).

## Market Standing
- **Valuation / Market Cap**: Not disclosed.
- **Key Metric**: Total funding not disclosed (appears bootstrapped). Headcount: 17 employees (+360% YoY). Monthly website visits: ~14,071 (+116.3% monthly, +56,184% yearly).
- **Notable Investors/Partners**:
  - Demonstrating first agentic payment transaction in Australia with **Mastercard** at the Australian Open 2026.
  - Benchmarking study with **Heidi Health** (cloud vs on‑premise inference).
- **Growth Signals**:
  - 10 active job postings (quarterly increase +42.9%, yearly +150%).
  - LinkedIn followers: 4,468 (+315.6% yearly).
  - Traffic growth (56,184% yearly) and strong inbound interest from US (72%) and Australia (28%).
  - Partnership with Mastercard for a live agentic payment demo signals enterprise traction.

## Competitive Advantages
- **Australian privacy by design**: Infrastructure and model behaviour aligned with Australian standards; transparency and user control emphasized.
- **Research‑to‑production pipeline**: Tight integration between frontier research and a shipped product (Matilda). The research residency directly feeds into product improvements.
- **Agentic safety**: Multi-step reasoning with visible steps, permission‑asking before action, and sandboxed execution – differentiating from black‑box chatbots.
- **Own GPU hardware**: MC-2 cluster (AMD Instinct) allows full control over inference latency and cost.
- **Talent magnet**: Small, high‑agency team attracts PhD‑level researchers with promise of publications and access to SOTA compute.

## Strategic Focus
- Scale Matilda’s user base (currently private beta) and move toward general availability.
- Deepen research in safety & alignment, long‑context reasoning, multimodal perception, agent orchestration, and model efficiency.
- Expand enterprise partnerships (evidenced by Mastercard, Heidi Health).
- Continue growing the team across engineering and research (10 open roles across infrastructure, product, and research).

## Why Work Here
- **Culture**: “Small team doing hard things.” High ownership, move fast, ship without permission. Values: ownership, gradient (fast learning), range, speed, taste, humility. No ego, mission‑first.
- **Work environment**: On‑site in Melbourne, Australia (some hybrid/remote possible with visits). Emphasis on craft and shipping.
- **Research perks**: For researchers – paid residency, ability to publish at top venues (NeurIPS, etc.), access to dedicated GPU cluster, direct line to production.
- **Engineering focus**: Modern tech stack (Python, PyTorch, CUDA, Kubernetes, Terraform, GCP); engineers work on inference infrastructure, model training, safety evals, and product features.
- **Growth opportunity**: From 17 people to planned expansion; early employees can shape the direction of the product and research agenda.

## Sources
1. [maincode.com](https://maincode.com/) – Company website, product description, culture page
2. [LinkedIn – Maincode](https://au.linkedin.com/company/maincodehq) – Headcount, growth metrics, partner announcements
3. [Built In – Maincode Careers](https://builtin.com/company/maincode) – Culture summary and active job listings
4. [AI Directory – Maincode Pty Ltd](https://aidirectory.industry.gov.au/organisation/maincode-pty-ltd) – Business area and location verification
5. [maincode.com/platform](https://maincode.com/platform) – Detailed product and research area descriptions

## Other roles at Maincode

- [Software Engineer](https://feeny.ai/job/software-engineer-maincode-melbourne-8pdhztj4jdk1) — Melbourne, Australia
- [Talent Sourcer](https://feeny.ai/job/talent-sourcer-maincode-australia-1y96x7ezwa0f) — Australia
- [Psychology Researcher, Talent](https://feeny.ai/job/psychology-researcher-talent-maincode-melbourne-a14qj2zc6b6c) — Melbourne, Australia
- [Forward-Deployed AI Engineer, Justice and Community Safety](https://feeny.ai/job/forward-deployed-ai-engineer-justice-and-community-safety-maincode-melbourne-72q4z3ny2v3d) — Melbourne, Australia
- [Forward-Deployed AI Engineer, Government and National Security](https://feeny.ai/job/forward-deployed-ai-engineer-government-and-national-security-maincode-canberra-hxax53shgchj) — Canberra, Australia
- [Junior Commercial Counsel (AI & Technology)](https://feeny.ai/job/junior-commercial-counsel-ai-technology-maincode-melbourne-axbjnskc6y8h) — Melbourne, Australia
- [Software Engineer](https://feeny.ai/job/software-engineer-maincode-seattle-8wcyg274fjcr) — Seattle, WA
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