---
title: 'Digital Marketing Specialist at Trackforce'
canonical: 'https://feeny.ai/job/digital-marketing-specialist-trackforce-united-states-xtxvrgcwx8tp'
type: 'job'
last_seen: '2026-09-08'
---

# Digital Marketing Specialist at Trackforce

- **Company:** Trackforce
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/tracktik/a1c9c3df-9988-4714-ae0d-60840b4f522f

## Job description

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.

Trackforce is the leading security workforce management platform, helping security companies and organizations streamline operations, improve workforce efficiency, and deliver better service through technology. Our platform supports thousands of security professionals and organizations worldwide.

We're looking for a Digital Marketing Specialist who can help drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution.This role is ideal for a marketer who enjoys combining creativity with analytics and wants to directly impact revenue growth.

As a Digital Marketing Specialist, you will be responsible for executing and optimizing digital marketing programs that generate qualified leads and support revenue objectives. You will work closely with Product Marketing, Content Marketing, Sales, and Marketing Operations to drive awareness, engagement, and pipeline creation.

## What You'll Do

Demand Generation

- Plan, launch, and optimize paid search, paid social, and retargeting campaigns
- Manage campaign budgets and performance against lead and pipeline goals
- Develop audience targeting strategies across multiple channels
- Continuously test and optimize messaging, creative, and landing pages

Marketing Automation & Email

- Build and execute email campaigns, nurture programs, and customer journeys in HubSpot
- Support lead nurturing programs across multiple buyer personas
- Assist with lead scoring and segmentation initiatives
- Ensure proper campaign tracking and reporting

Digital Campaign Execution

- Support webinar, event, product launch, and integrated marketing campaigns
- Coordinate campaign assets and digital promotions across channels
- Manage social media publishing and paid social initiatives
- Collaborate with content and design resources to maximize campaign performance

Analytics & Reporting

- Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI
- Create recurring performance reports and dashboards
- Identify opportunities to improve marketing efficiency and effectiveness
- Provide recommendations based on campaign and funnel performance

## Qualifications

- 3-5 years of digital marketing experience, preferably in B2B SaaS
- Hands-on experience managing Google Ads and LinkedIn Ads
- Experience with HubSpot or similar marketing automation platforms
- Strong understanding of lead generation and demand generation principles
- Experience analyzing campaign performance and marketing metrics
- Excellent organizational and project management skills

## Preferred Qualifications

- HubSpot certification
- Google Ads certification
- Salesforce familiarity
- Experience supporting webinars and virtual events
- Basic SEO and conversion rate optimization knowledge

Success Metrics

- Growth in marketing-qualified leads (MQLs)
- Pipeline sourced and influenced by marketing campaigns
- Improved conversion rates across paid and owned channels
- Increased campaign ROI and marketing efficiency

Working at Trackforce

This role is 100% remote, offering flexibility so you can harmonize your personal life with meaningful, global work. Our teams are customer focused, collaborative, and empowered by innovation. Following our recent merger, Trackforce is now the true market leader in security workforce management software — and we’re just getting started.

## Benefits We Offer

- Fully remote & flexible work
- Open Time Off (OTO) policy
- Medical, dental & vision coverage
- Health Savings Account (HSA)
- Life, AD&D & disability insurance
- 401(k) with company match
- Wellness & mental health support
- Travel assistance & global support
- Employee referral program

#LI-Remote

At Trackforce, we are committed to providing an inclusive, respectful, and discrimination free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.

## About Trackforce

## Company Overview
- **One-liner**: Trackforce is the world’s leading security workforce management platform, combining cloud-native software (TrackTik, GuardTek, Silvertrac) to help organizations schedule, manage, and protect their security personnel and assets across 50+ countries.
- **Entity Type**: Private (backed by private equity)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: TrackTik founded in 2010; the combined Trackforce entity formed through a landmark merger (Trackforce Valiant) that united workforce management with enterprise back-office operations.
- **Founders**: Scott Kaine (CEO), James Benum (Chief Strategy & Growth Officer), April Downing (CFO), Pierre Vanacker (CISO), Patrick Mulvehill (CCO)

## Core Business
- **Primary industry**: Security workforce management software / Physical security operations platform
- **Target customers**: B2B – security guard companies, enterprise security teams, facility management firms, and any organization with physical security operations (SMB to large enterprise)
- **Mission**: “Every person deserves to feel safe, and every security professional deserves the tools to make that possible.” The company is “the platform behind the people protecting our world.”

## Products & Services
- **[Trackforce Platform (TrackTik)]**: Cloud-native security workforce management – scheduling, guard tours, incident reporting, billing, and back-office automation. End-to-end solution connecting field operations to the boardroom.
- **[GuardTek]**: Field-first patrol operations – proof of presence, e-reporting, and mobile patrol, trusted across France and beyond.
- **[Silvertrac]**: Guard management and reporting built to keep officers accountable and clients informed.

All platforms are unified under a single modern platform, offering real-time visibility, audit-ready records, and board-grade analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: 4,600+ customers across 50+ countries; 600,000+ active users; 250M+ guard hours tracked
- **Notable Investors/Partners**: Backed by private equity (specific investors not publicly named on their site; the merger was described as “Trackforce Valiant”)
- **Growth Signals**: Named to the **Inc. 5000** list of America’s fastest-growing private companies. Global expansion to 50+ countries and 55+ languages. Continues to acquire and integrate legacy platforms (GuardTek, Silvertrac) into one unified offering.

## Competitive Advantages
- **40+ years of collective industry expertise** across the combined platforms.
- **End-to-end automation**: When a guard clocks in, the entire downstream process (verification, reporting, billing, payroll) flows automatically – no manual steps.
- **Compliance & security**: SOC 2 Type II, ISO 27001 & 27017 certified.
- **Global reach**: Operates in 50+ countries, supports 55+ languages, making it the most international platform in its category.
- **Inc. 5000 recognition** validates rapid growth and market traction.

## Strategic Focus
- **Unification**: Bringing TrackTik, GuardTek, and Silvertrac into a single, modern platform for all security workforce needs.
- **Global expansion**: Continuing to grow customer base across 50+ countries and supporting more languages.
- **Enterprise & mid-market**: Actively hiring Account Executives for SaaS security workforce management software, targeting both mid-market and major accounts.
- **Product-led growth**: Investing in product design (Director of Product Management Enterprise) and engineering (Chief Architect, Senior Data Engineer) to scale the platform.

## Why Work Here
- **Mission-driven**: “Your work helps organizations around the world protect their people, places, and assets.” Employees find meaning in shipping software that protects real people every day.
- **Culture**: “We’re a global team of builders, operators, and problem-solvers united by one purpose.” The company emphasizes curiosity, accountability, and shared commitment to customers.
- **Remote/Hybrid Policy**: Remote-friendly global teams with hybrid options in Montreal, Wroclaw (Poland), and US-based roles. Specific roles offer full remote (e.g., Chief Architect, Digital Marketing Specialist) or hybrid (e.g., Senior Data Engineer, Talent Acquisition Specialist).
- **Benefits**: Health, Dental, Vision Insurance; Retirement Savings Plans; Paid time off and holidays; Employee Referral Program; Employee Assistance Program; On-site coffee, snacks, and drinks; Flexible Schedule; Competitive Pay. Benefit offerings vary by region.
- **Learning & Growth**: Learning budget, equity for all, paid volunteer time. The company invests in employee development.
- **Team & Open Roles**: 16 open roles across 8 teams (Engineering, Finance, Marketing, People Operations, Product Design, Professional Services, Renewals, Sales). Notable roles include Chief Architect, Senior Data Engineer, Director of Product Management, and multiple Account Executives.

## Sources
1. [trackforce.com/company](https://www.trackforce.com/company/)
2. [trackforce.com/company/careers](https://www.trackforce.com/company/careers/)
3. [trackforce.com](https://www.trackforce.com/)
4. [jobs.lever.co/tracktik](https://jobs.lever.co/tracktik)
5. [trackforce.com/about-us/careers](https://www.trackforce.com/about-us/careers/)

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