---
title: 'Digital Marketing Specialist at Waterworks'
canonical: 'https://feeny.ai/job/digital-marketing-specialist-waterworks-danbury-5ymf2t0avpt6'
type: 'job'
last_seen: '2026-11-02'
---

# Digital Marketing Specialist at Waterworks

- **Company:** Waterworks
- **Location:** Danbury, CT
- **Compensation:** $65k–$75k
- **Work type:** hybrid
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.lever.co/waterworks/88c3f9ca-90e6-473f-a0a7-167746a9fd24

## Job description

## About Waterworks

When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.

## What We Provide

What gives us an edge over our competitors is our people. We work in a highly collaborative, creative environment that values each team member’s contributions to our mission. We empower our associates with extensive training, career growth opportunities, competitive salaries, bonus potential and a comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan. We offer a generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day.  The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.

## The Role

Waterworks is seeking a digitally savvy, detail-oriented Digital Marketing Specialist to support the execution, optimization and performance of digital marketing initiatives across website, email, search and emerging digital platforms. Reporting to the Manager, Digital Growth & Performance, this role is responsible for the day-to-day execution of key digital programs, ensuring accuracy, consistency and continuous improvement across digital touchpoints. Working closely with Brand Marketing, Creative, internal technology teams and external partners, the Specialist translates approved strategic priorities, messaging and creative assets into effective digital experiences. The ideal candidate combines strong execution skills with analytical thinking, an understanding of digital marketing best practices and curiosity about emerging technologies. This role offers opportunities to contribute to optimization, operational efficiency and performance improvement over time.

This is a hybrid role that requires onsite presence a minimum of 3 days per week. Other days may be required based on business needs.

## Responsibilities

Website Management & Digital Experience

- Independently build, update, publish and quality-check website pages within Magento, ensuring content accuracy, usability, brand consistency and timely execution.
- Implement approved content, messaging and creative assets in coordination with Brand Marketing and Creative; optimize presentation and structure for digital use without assuming ownership of editorial strategy or core copy development.
- Support website conversion and user-experience improvements through content refinements, testing, QA and implementation of approved enhancements.
- Identify and document website issues, maintain business-side Jira tickets, monitor progress and validate fixes in collaboration with internal Development teams and external digital operations support.

Email Marketing Execution

- Execute email campaigns from build through deployment in Mailchimp, including audience/list management, segmentation, asset coordination, QA, scheduling and post-send review.
- Implement approved campaign messaging and creative, working with Brand Marketing and Creative on content needs and maintaining accurate audience data and deployment lists.
- Monitor deliverability, engagement and campaign results; identify testing and optimization opportunities and recommend improvements to the Manager, Digital Growth & Performance.

SEO, GEO & AEO Implementation

- Implement approved SEO, generative engine optimization (GEO) and answer engine optimization (AEO) recommendations across website pages and digital content.
- Coordinate with internal partners and external search specialists on metadata, content structure, technical requirements, QA and ongoing optimization.
- Monitor organic search and related discovery metrics; summarize trends and flag opportunities for improvement.

Digital Analytics & Performance

- Maintain accurate performance dashboards and reporting records across website, email, organic search and relevant digital campaigns.
- Prepare monthly and quarterly performance summaries that identify trends, key learnings and actionable recommendations, in partnership with Manager and external agencies.
- Support social platform performance tracking and optimization analysis, coordinating with Brand Marketing while social content and community engagement remain within that team.
- Validate reporting accuracy and support measurement of website engagement, conversion and digital experience improvements.

Digital Operations & Process Improvement

- Coordinate digital asset allocation and image-related requests through the digital asset management system, partnering with Creative to ensure assets are current, organized and delivered on time.
- Support efficient website and campaign workflows, including task tracking, QA documentation and coordination with internal stakeholders and external partners.
- Identify practical opportunities to streamline repeatable processes through improved workflows, automation and emerging AI-enabled tools, with appropriate oversight.
- Other duties and responsibilities as assigned.

## Requirements

- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent relevant experience.
- 3 + years of experience in digital marketing, ecommerce, website operations or a related field, with demonstrated ownership of day-to-day execution.
- Hands-on experience using a content management system; Magento or a comparable ecommerce platform preferred.
- Experience building and deploying email campaigns using Mailchimp or a comparable platform, including QA and audience segmentation.
- Working knowledge of SEO and website optimization; familiarity with GEO/AEO is a plus.
- Ability to interpret digital performance data, identify patterns and propose practical improvements.
- Experience with analytics/reporting and project or ticketing tools (such as Jira or Monday.com) preferred.
- Strong attention to detail, prioritization, collaboration and communication skills; ability to manage multiple deadlines independently
- Strong communications skills both verbal and written.
- Interest in AI, automation and emerging digital technologies as tools to improve marketing workflows and effectiveness.
- Comfort collaborating with cross-functional teams and external agencies while maintaining clear accountability for assigned execution.
- Curiosity about user experience, conversion optimization and evolving digital discovery practices.
- Travel required up to 15%

## Our Values

Be Authentic: Engage in real conversations. Communicate honestly with respect and professionalism. Raise The Bar: Share ideas to uphold our standard of excellence. Never settle for less than the best. Own It: Be responsible for your results. Empower yourself and others to step forward and lead. Partner For Perfection: Collaborate with peers and teammates to deliver superior service to our clients. Love What You Do & Do What You Love: Generate excitement and enthusiasm for our brand and company.

Waterworks is committed to promoting pay equity. Rate of pay is determined based on each individual's experience, qualifications, and the geographic location of the role. Final offer amounts are determined by multiple factors including candidate's experience and expertise and may vary from the amounts listed above.

Waterworks is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.

## About Waterworks

## Company Overview
- **One-liner**: Waterworks is a luxury bath and kitchen company that designs and manufactures high-end fittings, fixtures, hardware, lighting, surfaces, and cabinetry for residential and commercial projects.
- **Entity Type**: Private (family-owned, no external funding rounds reported)
- **Headquarters**: Danbury, Connecticut, United States
- **Founded**: 1978
- **Founders**: Barbara Sallick and Robert Sallick (current CEO & Creative Director is Peter Sallick)

## Core Business
- **Primary industry/industries**: Luxury home furnishings (bath and kitchen), interior design, manufacturing
- **Target customers**: B2B (architects, designers, commercial hospitality) and B2C (homeowners seeking premium renovations)
- **Mission or purpose statement**: “Extraordinary design and quality” – creating products that combine artisanal craftsmanship with rigorous engineering to become lasting touchstones in the home.

## Products & Services
- **Bath Fittings & Fixtures**: Faucets, shower systems, bath accessories – all with a focus on timeless aesthetics and durable performance.
- **Kitchen Fittings & Fixtures**: Kitchen faucets, sinks, and related hardware.
- **Bathtubs & Sinks**: Freestanding and drop-in tubs, vessel sinks, washstands.
- **Lighting**: Decorative lighting for bath and kitchen spaces.
- **Surfaces & Tile**: Stone, marble, ceramic tile, and countertop materials.
- **Cabinetry**: Custom and semi-custom cabinetry for kitchens and bathrooms.
- **Design Services**: Direct sales consultants and commercial project support for specifying and installing products.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue of approximately **$133.2M** (latest data) with **307 employees** (YoY headcount growth of +6.2%)
- **Notable Investors/Partners**: The company is family-owned; key partners include leading architects and designers worldwide. No external institutional investors publicly listed.
- **Growth Signals**: Active job postings (15 open roles), expansion of showrooms in the US and UK (London, New York, Los Angeles, etc.), and a +114% year-over-year increase in job postings.

## Competitive Advantages
- **Craftsmanship & Engineering**: Products are designed and engineered to perform over decades, combining artisan techniques (casting, forging, engraving) with modern technology (AI‑enabled machine tools).
- **Direct Sales Model**: Uniquely in the industry, Waterworks sells most products directly to customers, building long-term relationships with designers and homeowners.
- **Design Leadership**: Nearly 50 years of heritage, with a proprietary product line that spans traditional, transitional, and contemporary aesthetics.
- **Sustainability**: Incorporates recycled materials, water conservation, and strict waste handling; products built to last reduce replacement frequency.

## Strategic Focus
- **Global Expansion**: Strengthening presence in Europe (UK office in London) and key US markets.
- **Sustainability & Quality**: Continuing to invest in eco-friendly manufacturing and durable product design.
- **Digital & Showroom Experience**: Enhancing omnichannel sales and hybrid work environments for employees while maintaining in-person design consultations.

## Why Work Here
- **Culture**: Described as entrepreneurial, collaborative, and design-driven. Employees are encouraged to learn and grow in a stimulating environment.
- **Hybrid Work**: Waterworks operates a hybrid workspace; typical on-site time varies by role, with offices in Danbury (HQ), New York, Los Angeles, London, and more.
- **Perks & Benefits**: Performance bonuses, employee discounts on luxury products, and a focus on work-life balance.
- **Engineering & Craftsmanship**: Opportunities to work alongside skilled artisans and engineers in a company that values both tradition and innovation.

## Sources
1. [Lever Careers Page](https://jobs.lever.co/waterworks)
2. [Waterworks About Us](https://www.waterworks.com/us_en/about-us)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/waterworks)
4. [Built In Company Profile](https://builtin.com/company/waterworks)
5. [Waterworks Home Page](https://www.waterworks.com/us_en)

## Other roles at Waterworks

- [Buyer](https://feeny.ai/job/buyer-waterworks-danbury-eg7gawyj8kwr) — Danbury, CT
- [Accounts Payable Specialist](https://feeny.ai/job/accounts-payable-specialist-waterworks-danbury-x2h0a45fvgps) — Danbury, CT
- [Sales Support Specialist, Hospitality](https://feeny.ai/job/sales-support-specialist-hospitality-waterworks-danbury-33heav754zg2) — Danbury, CT
- [Planning Manager](https://feeny.ai/job/planning-manager-waterworks-danbury-42nx5bshm388) — Danbury, CT
- [Sales Support Specialist](https://feeny.ai/job/sales-support-specialist-waterworks-new-york-72w5gye655gx) — New York, NY
- [Sales Support Specialist](https://feeny.ai/job/sales-support-specialist-waterworks-los-angeles-x796rr7s82n2) — Los Angeles, CA
- [Design Consultant](https://feeny.ai/job/design-consultant-waterworks-san-francisco-7qb72xwgdd9n) — San Francisco, CA
- [Associate Project Manager, Product Development](https://feeny.ai/job/associate-project-manager-product-development-waterworks-aveiro-1vzsd2gefs26) — Aveiro, Portugal
- [Sales Support Specialist](https://feeny.ai/job/sales-support-specialist-waterworks-scottsdale-whkmjfvm51ew) — Scottsdale, AZ
- [Supervisor, Client Support](https://feeny.ai/job/supervisor-client-support-waterworks-san-francisco-wr2bhz0d5mfq) — San Francisco, CA