---
title: 'Digital Merchandising Associate at Thuma'
canonical: 'https://feeny.ai/job/digital-merchandising-associate-thuma-san-francisco-6jgrbs7dex5c'
type: 'job'
last_seen: '2026-09-13'
---

# Digital Merchandising Associate at Thuma

- **Company:** Thuma
- **Location:** San Francisco, CA
- **Compensation:** $71k–$80k
- **Work type:** hybrid
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/thuma/76b945c9-a313-4074-816c-599a05596330

## Job description

The Thuma team is seeking a Digital Merchandising Associate to bring our assortment and brand story to life on the website, creating a thoughtfully curated, 6-star experience for every customer who visits. The ideal candidate has a background in DTC ecommerce or a related field, a sharp eye for a luxury, design-forward brand, and takes real pride in getting the details right. You will be responsible for prioritizing Thuma brand aesthetic while owning the end-to-end execution of product set up and launches across our channels. Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. This is a hybrid role, and candidates should be available to come into our SF office 3 days a week.

You Will

- Manage day-to-day operations of our ecommerce platform (Shopify) and Content Management System (Contentful), ensuring on-time launches, accurate product representation and a user experience that matches brand standards.
- Assist with the product launch process: uploading images and other content, building and updating product pages and listing pages ahead of the launch.
- QA all site content prior to publishing — links, imagery, copy accuracy, and fidelity to Figma designs  —  to ensure all aspects are perfect prior to launch.
- Manage the product catalog in both Contentful and Shopify, making sure both match with images, descriptions and proper metadata to enrich our site features and product feeds.
- Assist merchandising across navigation, search, filters, facets, and product listing experiences.
- Build, QA, publish, and maintain homepage content and landing pages using our CMS.
- Support recurring seasonal and holiday site audits, fixing broken links, outdated content, and merchandising gaps ahead of key sales moments.
- Partner with logistics to maintain accurate site inventory and delivery messaging.
- Collaborate cross-functionally with marketing, engineering, brand, product, design, and customer service teams to implement strategies to drive sales via optimization, merchandising, and improved site functionality.

This Might Describe You

- 1+ years of experience working on a DTC ecommerce site, digital merchandising, retail merchandising, site operations or related field.
- Strong attention to detail and commitment to accuracy in a fast-paced, deadline-driven environment.
- Ability to have a good understanding of tasks and ask questions when more information is needed.
- Ability to quickly grasp new concepts across different platforms.
- Strong organizational skills with the ability to manage multiple priorities.
- Contributes to meetings with confidence, direction, and clear actionable outcomes.
- Strong communication skills, both written and verbal.
- Team player with a "no task is too small" attitude.
- Experience with Shopify and Contentful is a plus.

## Why Join Us

- 401(k): Participation in our 401(k) program with company matching up to 6% of your contributions.
- Benefits*: Comprehensive medical, dental, and vision coverage with generous employer contributions, 100% paid parental leave, and company-sponsored One Medical and WellHub memberships.
- Equity: Participation in employee stock option plan.
- Paid Time Off: We operate with a high-performance mindset and we believe healthy, happy, relaxed people do better work.
- Time to Recharge: teams receive select paid holidays, including key company closure days, along  with holiday pay when working on designated holidays.
- Employee Discount**: 40% off almost all Thuma products.
- Cell Phone Stipend: $100 per month to support work-related phone use.
- Commute Reimbursement: Up to $150 per month for commuting to our office.
- Room Upgrade: A complimentary product credit upon joining, valued at up to $3,000.

** Some exclusions may apply

- Eligibility for compensation, benefits, and perks may vary based on employment status (e.g., full-time, part-time, temporary), work schedule, and applicable holiday policies, and are subject to the terms of the relevant plans and company guidelines.

## Who We Are

Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life’s simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience.

We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn.

Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.

## About Thuma

## Company Overview
- **One-liner**: Thuma designs and manufactures modern, minimalist wood furniture for the bedroom and living room, using traditional Japanese joinery for a hardware-free, durable build.
- **Entity Type**: Private (Seed stage – raised a seed round in 2019 from one undisclosed investor)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Douglas Shumway (Co-Founder, Chief Product Officer) – full founding team not publicly listed

## Core Business
- **Primary industry**: Retail (direct-to-consumer furniture)
- **Target customers**: B2C – consumers seeking high-quality, sustainable, and minimalist home furnishings
- **Mission / purpose**: “We believe simplicity is the ultimate luxury. That the details matter. And that good design is good hospitality.” – Thuma’s design philosophy centers on stripping away the non-essential to enrich life at home.

## Products & Services
- **The Bedroom Collection**: Platform bed frames (signature Japanese joinery, no tools required), headboards, nightstands, and modular dressers with nesting drawers. Solid wood, sustainable materials.
- **The Living Room Collection**: Sofas (Essential Sofa in 72”, 84”, 96” widths), coffee tables, and complementary pieces. In stock and ready to ship.
- **White Glove Delivery**: Unlimited white-glove delivery available in the contiguous US for larger items.
- **In-Store Experience**: Flagship stores in New York (99 Wooster St), Los Angeles, and San Francisco (1169 Gorgas Ave) offering virtual and in-person appointments with a Concierge team.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**:
  - **Annual Revenue**: Not publicly available
  - **Total Funding**: Seed round (2019) – amount undisclosed, 1 investor
  - **Headcount**: 118 employees (as of latest data) – +13.9% YoY growth (+17 people)
- **Notable Investors / Partners**: Seed investor not named; no major strategic partners publicly listed
- **Growth Signals**:
  - 118 employees, up 13.9% year-over-year
  - 16 active job postings (+166% YoY increase in postings)
  - Expansion into living room category (sofas, coffee tables)
  - Three flagship retail locations opened (NYC, LA, SF)
  - Strong LinkedIn follower growth (+30.4% YoY)

## Competitive Advantages
- **Hardware-free joinery**: Uses traditional Japanese wood joinery, eliminating metal fasteners – a distinctive differentiator in the furniture market.
- **Sustainable & minimalist design**: Focus on solid wood, natural materials, and timeless aesthetics that appeal to eco-conscious, design-oriented consumers.
- **Omnichannel presence**: Direct-to-consumer e-commerce complemented by physical flagship stores that function as brand experiences.
- **Enduring quality**: Emphasis on pieces “intended to be enjoyed each day for a lifetime,” reducing replacement cycles.

## Strategic Focus
- **Category expansion**: Moving beyond bedroom into living room furniture (sofas, coffee tables, modular dressers).
- **Retail footprint**: Investing in flagship stores to build brand hospitality and customer experience.
- **Omnichannel growth**: Balancing online DTC with in-person appointments and white-glove delivery.
- **Sustained hiring**: Significant increase in job postings (16 open roles), particularly in design, operations, and customer experience.

## Why Work Here
- **Culture**: Design-led, values-driven company that prizes simplicity, craftsmanship, and hospitality. “Good design is good hospitality.”
- **Work policy**: Hybrid – some roles are on-site in San Francisco or New York, others offer remote flexibility. The San Francisco HQ is an on-site workspace.
- **Perks & benefits**:
  - Employee discount
  - Dental insurance
  - Free snacks and drinks
  - 401(K) plan
  - Generous PTO and paid holidays
- **Team composition**: Largest departments are Design (16%), Operations (15%), Marketing (14%). Technical roles are a smaller share (4%).
- **Growth opportunities**: Rapidly scaling company with a 13.9% headcount increase and 166% more job postings year-over-year – suggests strong upward mobility.

## Sources
1. [Thuma – Lever careers page](https://jobs.lever.co/thuma)
2. [Thuma official website](https://www.thuma.co/)
3. [Thuma About page](https://www.thuma.co/pages/about)
4. [Thuma LinkedIn company page](https://www.linkedin.com/company/thuma)
5. [Built In SF – Thuma company profile](https://www.builtinsf.com/company/thuma)

## Other roles at Thuma

- [Director, Retail Development](https://feeny.ai/job/director-retail-development-thuma-san-francisco-pc3r8t0bke1v) — San Francisco, CA
- [Junior Copywriter](https://feeny.ai/job/junior-copywriter-thuma-san-francisco-t1e1jec6y1bc) — San Francisco, CA
- [Store Manager](https://feeny.ai/job/store-manager-thuma-washington-tfk5b23v3gqe) — Washington, DC
- [Director, Visual Merchandising](https://feeny.ai/job/director-visual-merchandising-thuma-san-francisco-dz20pyep88qw) — San Francisco, CA
- [Inventory Planner / Senior Inventory Planner](https://feeny.ai/job/inventory-planner-senior-inventory-planner-thuma-san-francisco-myj6kaq7tcpb) — San Francisco, CA
- [Upholstery Finishing Technician](https://feeny.ai/job/upholstery-finishing-technician-thuma-riverside-gzdhsw208eym) — Riverside, CA
- [Upholstery Finishing Manager](https://feeny.ai/job/upholstery-finishing-manager-thuma-riverside-5trgv9dj38g4) — Riverside, CA
- [Upholstery Finishing Technician](https://feeny.ai/job/upholstery-finishing-technician-thuma-essex-7apbw81x4crf) — Essex, MD
- [Guest Experience Lead](https://feeny.ai/job/guest-experience-lead-thuma-san-francisco-jbzg3xpgr6g6) — San Francisco, CA
- [Associate Store Manager](https://feeny.ai/job/associate-store-manager-thuma-denver-a454hmqt2mq7) — Denver, CO