---
title: 'Digital Product Manager at ALSO'
canonical: 'https://feeny.ai/job/digital-product-manager-also-palo-alto-7jzjpfkv3b9x'
type: 'job'
last_seen: '2026-09-10'
---

# Digital Product Manager at ALSO

- **Company:** ALSO
- **Location:** Palo Alto, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/ridealso/813866ac-24f3-4b6c-9f04-dc8e1a123e4b

## Job description

About ALSO. We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

We are seeking a Digital Product Manager to define, prioritize, and unify our digital product experiences across our vehicle, mobile app, and website ecosystems. This role is designed for someone who may grow into broader ownership over time, translating customer needs into clear, technically grounded product requirements while ensuring user-facing products are coherent, scalable, and aligned with our brand POV. You'll own product definition and prioritization, while Technical Program Managers own delivery and execution.

You serve as the connective tissue between vehicle, mobile, and web experiences, ensuring customers get a unified, intuitive ecosystem rather than a collection of disconnected products. You'll work closely with Vehicle Product Managers, Design, Engineering, Customer Experience, Commercial, and Operations teams to define digital features, prioritize investments, and ensure consistency across the customer journey. This role is ideal for someone who enjoys working at the intersection of hardware and software.

## What You’ll Do

- Own the roadmap for customer-facing digital experiences across vehicle interfaces and displays, mobile applications (iOS and Android), customer web experiences, and fleet/operational tools as applicable
- Develop a multi-year vision for ALSO's connected ecosystem, ensuring roadmap alignment across vehicle, software, and commercial initiatives
- Define and prioritize features based on customer value, business impact, and technical feasibility
- Create a seamless customer experience across user setup and onboarding, remote vehicle controls, service and support, and telemetry and ride analytics, defining how capabilities should be distributed between vehicle, mobile, and web touchpoints
- Translate customer needs and business objectives into detailed product requirements, including user stories, feature requirements, acceptance criteria, and success metrics
- Collaborate with Design on user flows, wireframes, and prototypes, and with Engineering to ensure requirements are technically feasible and clearly understood
- Partner closely with Vehicle Product Management, UX/UI Design, Software Engineering, Systems Engineering, Customer Experience, and Marketing/Commercial teams to align stakeholders around priorities, tradeoffs, and product decisions, and facilitate roadmap reviews and feature planning sessions
- Conduct customer interviews and usability studies, and analyze customer feedback, usage analytics, and behavioral data to identify friction points across the ownership journey
- Validate concepts and iterate based on customer learning
- Define and monitor KPIs for digital product success, tracking adoption, engagement, retention, and satisfaction metrics, and use telemetry and analytics to prioritize and refine the digital experience after launch

## What You’ll Bring

- 3–6+ years of product management experience, ideally in e-mobility or software-enabled consumer/hardware-adjacent products
- Proven ability to translate business goals into clear product requirements
- Experience working closely with Engineering, Design, TPM, and Commercial stakeholders
- Strong written communication skills and comfort producing structured documentation
- Ability to operate in ambiguity and grow ownership over time
- Product ownership experience, not just program or project management
- Focus on product definition rather than delivery ownership
- Experience with DTC and retail hybrid models, familiarity with platforms such as Shopify, ERP, logistics, or service systems, background in mobility or consumer hardware requiring service and connectivity, or exposure to subscription/service/entitlement-based experiences are all pluses

The salary for this position ranges from $160,000 - $190,000 per year, depending on experience, qualifications, and location.

## Perks & Benefits

- Robust health coverage — excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options
- One Medical membership and dedicated insurance advocates
- Rich fertility and family building benefits with Progyny
- Flexible time off
- 401(k) match

Why ALSO. We’re passionate about helping the world find a better way to get there—wherever it is you’re headed. We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces. Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.

## About ALSO

## Company Overview
- **One-liner**: ALSO is an electric mobility company designing and building small, vertically integrated electric vehicles for moving people and goods, originally incubated within Rivian.
- **Entity Type**: Private (Series C, Unicorn)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2025
- **Founders**: Not publicly disclosed; the company was formed as a stealth team within Rivian before spinning out as an independent entity.

## Core Business
- **Primary industry**: Alternative Fuel Vehicle Manufacturing / Electric Mobility
- **Target customers**: B2C (urban consumers) and B2B (logistics, delivery, and transportation partners)
- **Mission**: To build the world’s best small vehicles for moving people and goods, driven and autonomous, with a focus on sustainability and rethinking transportation from first principles.

## Products & Services
Based on publicly available information, ALSO has not yet announced specific product names beyond the “TM” and “TM-” references on its website. The company is developing a vertically integrated technology platform that spans motors, batteries, electronics, and software. Its product lineup includes small EVs for both consumer and commercial use, with a flagship vehicle set to launch in early 2026.

- **[Flagship Small EV (unnamed)]**: A vertically integrated, small electric vehicle for urban and commercial use. It combines in-house powertrain, battery, electronics, and autonomy software. Launch expected in early 2026, initially in the U.S. and Europe. [ridealso.com](https://ridealso.com/pages/news)
- **Commercial Platform**: ALSO works with logistics, delivery, and transportation partners to deliver custom solutions at scale. [ridealso.com](https://ridealso.com/pages/company)

## Market Standing
- **Valuation**: $1–2.5B (unicorn status) as of March 2026 (latest valuation per Dealroom). [dealroom.co](https://dealroom.co/companies/ridealso-com/)
- **Total Funding**: $505M across four rounds.
  - Corporate Round (Feb 2025) – 1 investor
  - Series B (Mar 2025) – $105M led by Eclipse
  - Venture Round (Aug 2025) – $200M led by Greenoaks
  - Series C (Mar 2026) – $200M led by Greenoaks, with participation from other investors
- **Notable Investors/Partners**: Eclipse Ventures, Greenoaks. ALSO works with commercial partners in logistics and transportation sectors.
- **Growth Signals**: Headcount grew 290.9% year-over-year to 205 employees (LinkedIn, as of mid-2026). The company is actively hiring 48 open positions across engineering, product, and operations. It operates in five countries (U.S., Taiwan, U.K., South Africa, China). Strong talent inflow from Rivian (56 employees), Tesla, Apple, and Cruise. [linkedin.com](https://www.linkedin.com/company/ridealso)

## Competitive Advantages
- **Vertically Integrated Technology**: In-house development of motors, batteries, electronics, and software enables a tightly optimized, high-performance EV platform.
- **Rivian Pedigree**: Originally incubated within Rivian, benefiting from automotive rigor and advanced software/autonomy expertise.
- **Focus on Small EVs**: Addresses a rapidly growing market segment where 80% of car trips are under 15 miles, with urban population projected to reach 7 billion by 2050.
- **Strong Financial Backing**: $505M in funding from top-tier investors, providing ample runway for product launch and scaling.

## Strategic Focus
- **Product Launch**: Introduce the flagship small EV in early 2026, first in the U.S. and Europe, then globally.
- **Commercial Expansion**: Deepen partnerships with logistics, delivery, and transportation companies to scale custom vehicle solutions.
- **Technology Platform**: Continue to advance in-house autonomy, sensing, and connectivity features to differentiate the user experience.
- **Talent Growth**: Rapidly hiring across engineering, design, and operations to support product development and future scaling.

## Why Work Here
- **Mission-Driven Culture**: Employees are described as “builders, technologists, designers, and dreamers” focused on creating sustainable, delightful mobility.
- **High-Growth Environment**: Headcount has tripled year-over-year, offering early employees significant impact and career acceleration.
- **Top-Tier Team**: Colleagues come from Rivian, Tesla, Apple, Cruise, and other elite companies, fostering a culture of craft and excellence.
- **Technical Depth**: Opportunities to work on cutting-edge EV hardware, software, autonomy, and battery systems. Open roles include Senior Software Engineer (ML), Motor Controls Engineer, Battery Design Engineer, and Staff Reliability Engineer.
- **Office Locations**: Hubs in Palo Alto (vehicle engineering, software, design), Seattle (customer experience & commerce), and Taichung, Taiwan (supply chain & logistics). The work policy is not explicitly stated but likely hybrid or office-first given the hardware focus.
- **Perks**: Not publicly detailed, but as a well-funded unicorn, competitive compensation and equity packages are standard.

## Sources
1. [ridealso.com](https://ridealso.com/pages/company)
2. [ridealso.com](https://ridealso.com/pages/news)
3. [linkedin.com](https://www.linkedin.com/company/ridealso)
4. [dealroom.co](https://dealroom.co/companies/ridealso-com/)
5. [ridealso.com](https://ridealso.com/)

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