---
title: 'Digital Product Manager IV at Traeger Grills'
canonical: 'https://feeny.ai/job/digital-product-manager-iv-traeger-grills-salt-lake-city-691k5876f9fc'
type: 'job'
last_seen: '2026-09-09'
---

# Digital Product Manager IV at Traeger Grills

- **Company:** Traeger Grills
- **Location:** Salt Lake City, UT
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/traegergrills/jobs/8171121

## Job description

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us.

What You’ll Do:

Traeger is seeking an experienced Senior Product Manager to own digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. This role is central to our growth strategy: the app is a primary lever for increasing engagement, cook frequency, loyalty, and lifetime value (LTV) across the Traegerhood, while Traeger.com is our front door for brand storytelling and product education. You'll own a unified roadmap spanning app (~70%) and web (~30%). On the app side, that means shipping differentiated features that keep Traeger the best-in-category, highest-rated cooking app experience. On the web side, it means sharpening brand storytelling and product education, so visitors understand what we offer, why it's worth buying and guiding them to their quickest path to purchase. Across both, you'll partner closely with Engineering (Mobile, Web, Cloud, IoT, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to turn that strategy into shipped work.

How You’ll Help Us Win:

- Consumer-Led Product Vision & Strategy. Together with our Insights & Innovation team, contribute to and evangelize our digital product vision, strategy and roadmaps with a relentless focus on our balancing consumer need, technical execution, and business goals.
- Drive the Cross-Platform Roadmap. On Mobile Apps, own a roadmap that moves engagement, retention, cook frequency, and lifetime value. On Traeger.com, define and execute a product vision that tells our brand story, clarifies our offering, and removes purchase friction.
- Lead Cross-Functional Delivery. Partner with Product, Engineering (Mobile, Web, Cloud, IoT, API, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to take strategy from concept to launch.
- Eternal Advocate for the Consumer. Partner with Consumer Insights Research team to design and execute mixed method quantitative and qualitative research with customers, retailers, and ambassadors to validate roadmap bets.
- Market Analysis. Stay current with industry, product, and market trends to identify potential ideas and disruptors based on opportunity and/or threat.
- Make Data-Driven Decisions. Build a working command of app and web analytics — engagement, retention curves, conversion funnels, app store ratings and reviews — to prioritize and defend the roadmap.
- Delivery Excellence. Ensure high-quality deployments by performing user acceptance testing as well as managing the communication and feedback loop with our Beta App communities.
- Stakeholder Alignment. Represent App and Web strategy to cross-functional and leadership stakeholders translating consumer need, technical trade-offs and business priorities
- Apply AI With Judgment. Use AI tools to accelerate research synthesis, spec writing, and data analysis, and know where AI can meaningfully differentiate our product experience versus where it’s a shiny buzzword.

What You'll Need to Succeed:

- 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap
- A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes
- Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities
- Working knowledge of connected/IoT hardware products with Cloud and Firmware integration is a strong plus
- Passion and empathy for understanding user needs and improving user experience
- A keen eye for design and a strong point of view on digital product and user experience
- Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions
- Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engineering and Data Science
- Excellent stakeholder management and executive communication skills
- Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment

Why You Will Love Working Here:

- Be part of the most disruptive force in outdoor cooking
- Join a true team working towards a common goal
- Culture of risk-taking, innovation, & quality
- So. Much. Food.
- Have an outdoor lover’s paradise in your backyard
- Full medical/dental/vision package to fit your needs
- 401k to help you plan for the future
- Tuition reimbursement
- Individual professional development programs & initiatives to help you grow professionally
- Great discounts on all things Traeger
- Did we mention all the food?

Traeger may use AI tools for resume-screening purposes.

## About Traeger Grills

## Company Overview
- **One-liner**: Traeger Grills invented and leads the wood pellet grill category, combining IoT‑connected hardware with a culinary content ecosystem to let outdoor cooks grill, smoke, bake, roast, and braise with wood‑fired flavor.
- **Entity Type**: Public (NYSE: COOK)
- **Headquarters**: Salt Lake City, Utah, USA
- **Founded**: 1985
- **Founders**: Joe Traeger (original inventor)

## Core Business
- Primary industry: Outdoor cooking appliances (wood‑pellet grills), IoT‑connected cooking platform, and consumables (wood pellets, rubs, sauces).
- Target customers: B2C – home cooks ranging from casual grillers to competition pitmasters and professional chefs.
- Mission / purpose: “Bringing people together to create a more flavorful world” – the brand is built around a passionate community called the “Traegerhood.”

## Products & Services
- **Wood Pellet Grills**: The flagship product line — IoT‑enabled grills that use all‑natural hardwood pellets for cooking. Models vary in size and features.
- **Traeger App**: Connected cooking platform that lets users program cook cycles, monitor temperatures, and control the grill remotely.
- **Hardwood Pellets**: Available in multiple wood flavors (e.g., hickory, apple, cherry) for grilling, smoking, baking, roasting, and braising.
- **Rub & Sauce Line**: An extensive collection of seasonings and sauces that complement wood‑fired cooking.
- **Accessories**: Premium add‑ons (shelves, covers, griddle tops, etc.) that customize the grilling experience.
- **Culinary Content**: Recipes, tips, tricks, and live‑broadcast cooking classes via the app and website — designed to inspire cooks and drive consumption of consumables.

## Market Standing
- **Valuation / Market Cap**: Not publicly available in search results (public company; financial data can be found in SEC filings).
- **Key Metric**: Public company with quarterly earnings reports — most recently announced First Quarter Fiscal 2026 results on May 11, 2026.
- **Notable Investors/Partners**: No specific investor details surfaced; the company is publicly traded and widely held by institutional and retail investors.
- **Growth Signals**: Continues to expand its IoT‑enabled cooking ecosystem; announced a 1‑for‑50 reverse stock split in 2026; maintains a strong direct‑to‑consumer and retail presence.

## Competitive Advantages
- **First‑mover & category creator**: Traeger invented the wood pellet grill over 30 years ago and remains the dominant brand in the category.
- **Connected ecosystem**: IoT‑enabled grills paired with a dedicated app, content platform, and proprietary consumables create a high‑stickiness, recurring‑revenue model.
- **Brand loyalty & community**: The “Traegerhood” of passionate users provides strong word‑of‑mouth, social proof, and an engaged base for launching new products and content.

## Strategic Focus
- Deepening the connected cooking experience through software and IoT improvements.
- Growing the consumables business (pellets, rubs, sauces) to drive repeat purchases.
- Expanding culinary content to increase user engagement and grilling frequency.
- Strengthening retail partnerships while maintaining direct‑to‑consumer channels.

## Why Work Here
- **Culture**: “Disruptors, innovators, problem solvers, and food fanatics” — a team that is dedicated to bringing people together through food. Emphasis on collaboration, quality, and fun.
- **Work environment**: Hybrid work‑from‑home/office policy; flexible PTO; 401(k) match; health, dental, and vision insurance; and free wood‑fired food.
- **Community involvement**: Annual day of giving and ongoing volunteer opportunities with local organizations.
- **Headquarters location**: Salt Lake City, UT — with job openings across marketing, sales, operations, finance, technology, and product departments.

## Sources
1. [Traeger Careers Page](https://www.traeger.com/careers)
2. [Traeger Homepage](https://www.traeger.com/)
3. [Traeger Investor Relations](https://investors.traeger.com/overview/default.aspx)
4. [Traeger Greenhouse Job Board](https://job-boards.greenhouse.io/traegergrills)
5. [Traeger Careers Job Board Page](https://www.traeger.com/careers/board)

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