---
title: 'Digital Strategist at Grassroots Analytics'
canonical: 'https://feeny.ai/job/digital-strategist-grassroots-analytics-washington-0afy4ba92c42'
type: 'job'
last_seen: '2026-10-26'
---

# Digital Strategist at Grassroots Analytics

- **Company:** Grassroots Analytics
- **Location:** Washington, DC
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-26
- **Apply:** https://job-boards.greenhouse.io/grassrootsanalytics/jobs/4722981006

## Job description

Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.

On GA’s Digital Team, our team of digital experts works to democratize fundraising and set new standards for innovation. We can – and do – try something new every day, thanks to the power and scale of our database.

We’re seeking a Digital Strategist with the flexibility, creativity, and confidence of fundraising experience to deliver for both peer to peer clients and full-service programs in our Digital Lab. This is a position designed for growth, as the Strategist develops a balance of independent leadership and 360º project management with a team of collaborators.

You’ll have the chance to work with a wide variety of campaign, PAC, and nonprofit accounts, ranging from small, local campaigns and organizations, all the way to major federal campaigns and international organizations.

## Responsibilities

- Drive the strategy and execution for clients, across channels such as text, email, digital ads, and new digital channels
- Proactively recommend content ideas, particularly around unique deadlines and hooks for clients to maximize dollars raised and donors acquired
- Collaborate with the digital team on strategy to get clients the best returns possible, and proactively come up with recommendations to maximize dollars raised and donors acquired
- Write compelling digital fundraising content in accordance with best practices
- Develop expertise in quality assurance for all outgoing client content across full-service and peer to peer
- Effectively delegate, collaborate, and communicate to balance mix of full-service and peer to peer responsibilities
- Maintain robust testing and tracking procedures to challenge assumptions and measure success
- Make innovative use of GA’s extensive database to grow lists and optimize fundraising for clients
- Lead client communication for assigned full-service clients, building productive, proactive, informative rapport with all client contacts
- Produce, segment, and send digital fundraising content across platforms, learning use cases for each
- Establish reporting and troubleshooting processes

## Qualifications

- At least 2 years or 1 complete election cycle of experience contributing to a digital fundraising program
- Experience may come from a campaign, nonprofit, digital firm, or any other dedicated cause you can translate into this role
- This role is focused specifically on email and text fundraising. While social media, action advocacy, and marketing experience are valuable and welcome, none is the job at hand. Your cover letter should explain how you will translate those skills into email and text fundraising.
- Strong writing skills within a range of styles and formats, to include digital fundraising
- Experience working with CRMs, SMS platforms, and donation platforms
- Facility with data analysis, revenue and ROI tracking, and projections
- Working knowledge of HTML
- Openness to feedback, willingness to be wrong, and flexibility to pivot when necessary
- Passion for and belief in the power of digital fundraising to influence our future
- Demonstrated commitment to social justice, equity, and inclusion

The salary range for this position is $70,000 - $80,000 plus benefits, with the possibility of signing and performance bonuses. This is a full-time, in-office position based in our office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office.

We offer 33 days of PTO + two days for every year with GA; 11 federal holidays; and full office closure between Christmas and New Years. Additional benefits include healthcare, dental, and vision insurance; paid parental leave; 401K with employer match; profit sharing; and more.

Applicants should provide a resume and a one-page cover letter that describes the unique value they are prepared to bring to this role.

Even if you do not meet every qualification listed here, please still apply and make a case for what you bring to the table! Grassroots Analytics is an equal opportunity employer,  committed to providing a diverse, inclusive, and welcoming environment where everyone is empowered to do their best work. Grassroots Analytics does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

## About Grassroots Analytics

## Company Overview
- **One-liner**: Grassroots Analytics is a Washington, DC-based tech company that provides data-driven fundraising tools and strategies for progressive candidates, causes, and nonprofit organizations.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Washington, District of Columbia, United States
- **Founded**: 2017
- **Founders**: Not publicly disclosed (key leadership includes CEO Meghan McAnespie, Chairman Daniel Hogenkamp, and CTO Zachary Krasner)

## Core Business
- **Primary industry/industries**: Political campaign fundraising, nonprofit fundraising, data analytics, and progressive technology.
- **Target customers**: Left-leaning political candidates, campaign committees, and social-good nonprofit organizations (B2B, primarily campaigns and nonprofits).
- **Mission or purpose statement**: "Provide innovative data solutions that dismantle the barriers to entering the political and nonprofit arenas, while reimagining the fundraising practices of the past." [grassrootsanalytics.com](https://www.grassrootsanalytics.com/about)

## Products & Services
- **GA Campaigns**: Data-driven strategies and tools for grassroots political fundraising — targeting, donor insights, and mail strategies.
- **GA Nonprofits**: Fundraising optimization and development tools tailored for nonprofit organizations.
- **Fundraising Mail**: Specialized direct mail strategy and execution services (Fundraising Mail Strategist, Senior Fundraising Mail Strategist, Fundraising Mail Associate roles).
- **Embed Program / Quiller**: An embedded fundraising program (likely a candidate or campaign accelerator), referenced in job titles like "Quiller Lead."

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric – Total Funding**: Not disclosed; no public funding rounds found (likely bootstrapped or revenue-funded).
- **Notable Investors/Partners**: None publicly cited; key partnerships implied with Democratic campaigns and nonprofits.
- **Growth Signals**: 
  - Employee headcount: 72 (as of mid-2026), **+42.6% year-over-year** (adding ~29 people in the last year). [linkedin.com](https://www.linkedin.com/company/grassrootsanalytics)
  - Supported over 1,000 campaigns and organizations across all 50 states during the 2022 cycle.
  - Increased job postings **+300% year-over-year** (4 active postings as of mid-2026).
  - Expanded to a second Washington, DC office location (700 K St NW) and has a presence in India.

## Competitive Advantages
- **Niche focus**: Deep specialization in progressive/left-leaning political and nonprofit fundraising, providing proprietary data and targeting models not available from general fundraising platforms.
- **Mission-driven**: Strong alignment with breaking down barriers to entry – appealing to clients and employees who value social impact.
- **Proven track record**: Instrumental in victories from school board to Senate races, with repeat usage across cycles.
- **Full-service stack**: Combines data analytics, campaign strategy, direct mail, and digital tools in one platform.

## Strategic Focus
- Expanding nonprofit client segment (created VP of Nonprofits role).
- Continuing to scale headcount and product offerings (product interns, digital team growth).
- Deepening data science capabilities (Chief Data Scientist and COO role, VP of Data Science).
- Geographic expansion (India office suggests offshoring of technical or operations roles).

## Why Work Here
- **Culture**: Described as a "purpose-driven organization" with a collaborative workplace focused on civic impact. Staff are "top political, nonprofit, and tech talent."
- **Benefits** (from careers page): 
  - 33 days of PTO + 2 additional days per year of tenure
  - 401K match with employer
  - Monthly commuter stipend
  - Monthly wellness stipend
  - Paid parental leave
  - 3 PM dismissals on Fridays
  - Unlimited snacks, espresso, and cold brew
  - Weekly team lunch
  - Birthday and workiversary celebrations
  - Healthcare, dental, and vision with mental health & sick days
- **Work model**: In-office presence in downtown Washington, DC (multiple offices); no explicit remote policy, but some roles may allow flexibility. The India office suggests possible remote support.
- **Engineering/Data team**: Strong emphasis on data science, engineering, and UX – includes Senior Software Developers, Lead Data Engineer, Senior Backend Developer, and Data Analyst roles. The tech stack likely involves Python, SQL, and modern web frameworks.

## Sources
1. [grassrootsanalytics.com](https://www.grassrootsanalytics.com/) – Company homepage and services overview
2. [grassrootsanalytics.com/about](https://www.grassrootsanalytics.com/about) – Mission, team, founding story, cycle stats
3. [grassrootsanalytics.com/careers](https://www.grassrootsanalytics.com/careers) – Benefits, values, open roles
4. [job-boards.greenhouse.io/grassrootsanalytics](http://job-boards.greenhouse.io/grassrootsanalytics) – Current job listings (Campaign Product Intern, Digital Intern, Fundraising Mail Strategist, Marketing Intern, Senior Fundraising Mail Strategist)
5. [linkedin.com/company/grassrootsanalytics](https://www.linkedin.com/company/grassrootsanalytics) – Employee count (72), growth rates, leadership, office locations, department/seniority breakdown

## Other roles at Grassroots Analytics

- [Marketing Intern | Spring 2027](https://feeny.ai/job/marketing-intern-spring-2027-grassroots-analytics-washington-0fp35ed75h3s) — Washington, DC
- [Nonprofit Accounts Intern | Spring 2027](https://feeny.ai/job/nonprofit-accounts-intern-spring-2027-grassroots-analytics-washington-zbk5nf3xyyxg) — Washington, DC
- [Digital Intern | Spring 2027](https://feeny.ai/job/digital-intern-spring-2027-grassroots-analytics-washington-yqebpa1gxw59) — Washington, DC
- [Campaigns Data Services Intern | Spring 2027](https://feeny.ai/job/campaigns-data-services-intern-spring-2027-grassroots-analytics-washington-mdynpsm1nfnq) — Washington, DC
- [Campaigns Account Management Intern | Spring 2027](https://feeny.ai/job/campaigns-account-management-intern-spring-2027-grassroots-analytics-washington-jv4pbr4zae2s) — Washington, DC
- [GTM Lead](https://feeny.ai/job/gtm-lead-grassroots-analytics-washington-6pgv9pf4r0ja) — Washington, DC
- [Nonprofits Digital Strategist](https://feeny.ai/job/nonprofits-digital-strategist-grassroots-analytics-washington-05hxc52dt20c) — Washington, DC
- [Nonprofits Account Manager](https://feeny.ai/job/nonprofits-account-manager-grassroots-analytics-washington-fyvvrs37kmwf) — Washington, DC
- [Digital Strategist](https://feeny.ai/job/digital-strategist-terra-united-states-y9av7td6s3w7) — United States
- [Digital Strategist](https://feeny.ai/job/digital-strategist-vml-wppenterprise-solutions-noida-4cxzc40gx02s) — Noida, India