---
title: 'Digital Strategist, Performance Marketing at Valid'
canonical: 'https://feeny.ai/job/digital-strategist-performance-marketing-valid-san-francisco-xds4p4br4xh0'
type: 'job'
last_seen: '2026-09-12'
---

# Digital Strategist, Performance Marketing at Valid

- **Company:** Valid
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/valid/5070fe28-0613-44a1-8ec5-a7f0ba88f5af

## Job description

Digital Strategist Account Manager 📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are PST

## About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

- A consumer obsessed full-funnel marketing strategist
- First in line to try the newest AI marketing tools
- Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features
- Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.
- Passionate about ad networks and performance marketing strategy for consumer digital products
- Obsessed with discovering and tracking social media trends
- Customer obsessed (we put it in their twice on purpose!)
- Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.
- Preferred: savvy on app growth marketing for iOS and app user acquisition.

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.

## Role & Responsibilities

Digital Strategy (30% of your time)

- Understand a client’s business objectives and KPIs
- Define strategy for the account based on budget and objectives
- Analyze results and in market trends to devise the best path forward
- Manage a team of marketers to use tooling you to deliver a best-in-class ads experience

Account Management (60% of your time)

- Interface directly with clients on a weekly basis
- Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
- Be the clients first and primary point of contact at Valid

Product (10% of your time)

- Interface directly with engineering & PMs to translate marketing processes into real products

Required Qualifications

- Strong english and client-facing communication skills
- 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
- Manage +$150,000/month of ad spend across the following platforms:
- Meta
- TikTok
- Google
- Other advertising channels
- Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.
- Served in client facing roles as senior POC

## Nice to Have

- Managed and hired a team of marketers
- Advertising for mobile apps:
- Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
- AppleSearchAds
- Understand SKAN and iOS attribution
- Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

You’re Probably a Good Fit If:

- Applying the latest tech in novel ways to delight customers excites you
- Your goal is to maximize ownership
- You want to join something early stage
- The idea of organized chaos is what you want
- Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.
- Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

## What You’ll Be Getting

- Work on a global team with flexibility and a collaborative startup culture
- Annual company offsite - we gather in a new location each year to connect and celebrate

## Compensation Range

- Competitive salary based on experience and location
- Benefits: 401k, healthcare, FSA, lunch (for in-person days)
- Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

## About Valid

## Company Overview
- **One-liner**: Valid is an AI-native, full-stack ad agency that combines AI-generated creative, automated media buying, and custom data infrastructure to manage the entire advertising lifecycle for mobile apps, B2B SaaS, and e-commerce brands.
- **Entity Type**: Private (Seed-stage; raised $7.3M total, including a $5.5M seed round led by Canaan Partners)
- **Headquarters**: San Francisco, California, USA
- **Founded**: Not publicly disclosed (team grew from 5 to 40+ in the last 12 months, suggesting a founding around 2023–2024)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Advertising / Marketing (AI-enabled ad agency)
- **Target customers**: B2B (enterprise consumer brands, mobile apps, e-commerce); clients include Replit, Tolan, HoneyHomes, Rover, Quittr, SettleMate, Wayk
- **Mission / purpose**: “Make sophisticated advertising accessible to businesses of all sizes” and build an agency meant to last 100 years.

## Products & Services
- **Performance Creative**: Fully AI-generated short-form video ads engineered to drive sales; 20+ creatives per month, concept-to-account in 3 days.
- **AI-Influencers**: Custom-branded influencer accounts with real posts, real following, and full organic reach; includes whitelisting and partnership rights; 20 posts per month.
- **Media Buying**: Deployment and management of client ad spend across Meta, TikTok, TV, Google, Snap, AppLovin, and more; continuous optimization of targeting, placements, and budgets.
- **Custom Performance Dashboard**: Cross-platform analytics connecting to Meta, TikTok, Google, Snap, and all DTC attribution sources; includes a chat-with-your-ads MCP server.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding $7.3M (seed); team headcount grew from 5 to 40+ in the last 12 months; $1B+ cumulative ad spend deployed across major platforms
- **Notable Investors / Partners**: Canaan Partners (lead), Neo, JVentures, Steve Huffman (CEO of Reddit), Scott Banister (inventor of search ads)
- **Growth Signals**: Double-digit month-over-month growth; enterprise clients with real budgets at scale; case studies show –84% CPA cut, +1,156% profitable spend scale, 2.2x blended ROAS

## Competitive Advantages
- **Full-stack, AI-native approach**: Engineering, creative, and media buying operate as one tightly integrated team, enabling faster iteration and compounding learnings.
- **Custom internal tooling**: AI agents, data pipelines, and a proprietary dashboard that give marketers full visibility and automation – not just off-the-shelf SaaS.
- **Outcome-driven model**: Valid charges based on performance (ever-positive returns on ad spend), aligning incentives with clients.
- **Pixar-like creative production**: Uses AI video generation tools (Kling, Seedance) combined with human intuition to produce ads that convert.

## Strategic Focus
- **Scale the team and platform**: Aggressively hiring across engineering, AI, creative, and marketing to extend the AI-native agency model.
- **Deepen automation**: Building AI agents that make a single marketer as effective as a 20–30 person agency team.
- **Expand into new verticals**: Already serving mobile apps, B2B SaaS, and e-commerce; aiming to make sophisticated advertising accessible to businesses of all sizes.

## Why Work Here
- **Culture**: Fast-paced, startup intensity with cross-disciplinary learning – engineers gain advertising intuition, media buyers think in systems, creatives read performance data.
- **Remote / Hybrid**: Remote-friendly with synchronous PT hours; product and engineering teams prefer in-person at the San Francisco Union Square office. Two-thirds of the team is remote.
- **Perks**:
  - Competitive base salary + equity
  - Excellent medical, dental, and vision insurance
  - 401(k)
  - Unlimited PTO
  - Lunch stipends for in-office employees
  - $1,000 equipment stipend
  - Team off-sites (e.g., Honolulu and Las Vegas in 2025)
- **Tech Stack**: Claude Code/CoWork, Kling, Seedance, Cursor, Linear, PaperClip – you’re expected to try new tools.
- **Diversity of roles**: Senior Software Engineer, Principal Engineer, AI Creative Director, Creative Strategist, Performance Marketing roles, and more.

## Sources
1. [valid.co/careers](https://www.valid.co/careers)
2. [valid.co](https://www.valid.co/)
3. [linkedin.com/company/validco](https://www.linkedin.com/company/validco)
4. [tracxn.com](https://tracxn.com/d/companies/valid/__5aY_jcKNbRFNhmLl20JnBD_jWYcGgXd6LHGzg-sVghc)
5. [valid.co/valid-seed-round](http://valid.co/valid-seed-round)

## Other roles at Valid

- [Product, Performance Marketing](https://feeny.ai/job/product-performance-marketing-valid-zk0b7qz4cqq5)
- [App, Performance Marketing Analyst](https://feeny.ai/job/app-performance-marketing-analyst-valid-san-francisco-w51x3b35fp3y) — San Francisco, CA
- [Growth & Operations Lead](https://feeny.ai/job/growth-operations-lead-valid-san-francisco-rdmebzgtscd1) — San Francisco, CA
- [Creative Strategist, UGC](https://feeny.ai/job/creative-strategist-ugc-valid-san-francisco-ytc3tbatwg13) — San Francisco, CA
- [AI Creative Director, Ads](https://feeny.ai/job/ai-creative-director-ads-valid-san-francisco-04d6c1kx2t4g) — San Francisco, CA
- [AI Creative Director](https://feeny.ai/job/ai-creative-director-valid-san-francisco-mctkjg5f1yp9) — San Francisco, CA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-valid-united-states-ny1dmzp5z0b7) — United States
- [Principal Engineer](https://feeny.ai/job/principal-engineer-valid-united-states-z2egxk5baqnd) — United States