---
title: 'Digital Strategy Manager at MNTN'
canonical: 'https://feeny.ai/job/digital-strategy-manager-mntn-united-states-r83c47a7fww6'
type: 'job'
last_seen: '2026-09-09'
---

# Digital Strategy Manager at MNTN

- **Company:** MNTN
- **Location:** United States
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/mntn/jobs/8141817

## Job description

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2026.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

The Digital Strategy & Experience team sits within MNTN’s Engineering organization and owns how customers experience our products beyond the core platform, from support that solves problems and AI that responds to in-product guidance and releases customers can understand and adopt with confidence.

We’re looking for a senior individual contributor to build and own the strategy behind MNTN’s in-app customer experience. You’ll define the customer journeys and personas that shape how, when, and why we engage customers inside the product, then turn that strategy into messaging, campaigns, guidance, and release experiences that drive measurable outcomes.

Reporting to the Director of Digital Strategy & Engagement, this is a builder role. We have the foundation of an in-app engagement practice in place; you’ll help turn it into a scalable, data-informed system that connects customer behavior, lifecycle stage, product moments, and business goals.

## What you’ll do

- Build and own MNTN’s customer journey framework across onboarding, activation, adoption, expansion, and renewal, defining the moments and in-app experiences that move customers forward.
- Develop data-informed customer personas using behavioral and lifecycle insights, then translate them into targeting, messaging, and engagement strategies.
- Own the in-app messaging channel, including intake, prioritization, deployment, optimization, and retirement of messages, guides, and workflows.
- Design and launch targeted in-app campaigns that drive onboarding, education, feature adoption, and expansion, including vertical-specific experiences in partnership with Revenue teams.
- Partner with Product, Engineering, Content, and Revenue teams to build release engagement plans that define the right audience, channel, message, timing, and success metrics before launch.
- Design and evaluate A/B and multivariate experiments to understand what drives engagement and continuously improve customer journeys.
- Establish reporting and feedback loops that turn journey, persona, and campaign performance into actionable recommendations for cross-functional teams.
- Set and maintain a high bar for the in-app customer experience, ensuring messaging and guidance are clear, accurate, consistent, and relevant to each customer’s journey.

What success looks like

- You’ve established a clear customer journey framework and data-informed persona set that teams use to guide in-app engagement across the customer lifecycle.
- Releases have defined engagement plans before launch, with the audience, channel, messaging, timing, and success metrics aligned across teams.
- In-app experiences are measurably improving outcomes like activation, feature adoption, and expansion, not simply generating engagement.
- Product, Revenue, Content, and Engineering teams use your frameworks and insights as a shared reference point for how MNTN engages customers inside the product.

## What you'll bring

- 5+ years of experience in digital engagement, lifecycle marketing, product operations, or a related field, with hands-on experience building customer journeys and personas from the ground up.
- Experience with in-app engagement or customer messaging platforms such as Intercom, Pendo, or similar tools, including building and optimizing messages, tours, and workflows.
- A track record of using behavioral and lifecycle data to develop personas, customer journeys, targeting strategies, and personalized experiences.
- Experience supporting go-to-market or release readiness efforts, including audience strategy, channel selection, messaging, and measurement.
- Experience designing and analyzing A/B or multivariate experiments and using performance data to make decisions.
- Strong product instincts and the ability to identify customer friction, understand its root cause, and translate it into scalable in-app solutions.
- A builder mindset, you’re comfortable bringing structure to ambiguity, developing new frameworks, and establishing practices that others can build on.
- Strong communication and collaboration skills, with the ability to influence and work effectively across Product, Engineering, Revenue, Content, and other cross-functional teams.

## About MNTN

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

#LI-Remote

## About MNTN

## Company Overview
- **One-liner**: MNTN is a self-serve connected TV (CTV) performance marketing platform that enables brands of any size to create, launch, and optimize TV commercials on premium streaming networks while measuring real conversions.
- **Entity Type**: Private (backed by individual investors including Ryan Reynolds; funding stage not publicly disclosed)
- **Headquarters**: Not publicly disclosed (fully remote company)
- **Founded**: Not publicly available
- **Founders**: Not publicly available

## Core Business
- Primary industry: Connected TV (CTV) advertising, performance marketing, ad tech
- Target customers: B2B – brands, agencies, and marketers of all sizes (two‑thirds of MNTN customers had never advertised on TV before using the platform)
- Mission/purpose: “Bringing unrivaled performance and simplicity to Connected TV advertising” – making TV ads as easy to run as search and social

## Products & Services
- **MNTN Performance TV Platform**: Self-serve CTV advertising platform with real‑time automated optimization, goal‑based media buying, and direct deals with 150+ premium streaming networks (Peacock, HBO Max, Bravo, etc.). Advertisers can launch campaigns in under an hour.
- **QuickFrame AI**: Integrated creative platform that instantly generates brand‑ready video commercials using AI from Google, ElevenLabs, and others. Allows creation from scratch or repurposing social/digital video for CTV.
- **Verified Visits Attribution**: Proprietary last‑click attribution system built for CTV that uses an identity‑agnostic graph to match commercials to households and accurately measure site visits, conversions, and ROAS. Integrated with Google Analytics and Rockerbox.
- **Creative‑as‑a‑Subscription™**: A subscription service that provides ongoing creative production for CTV ads.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Not disclosed (annual revenue not publicly available; funding rounds not publicly detailed)
- **Notable Investors/Partners**: Ryan Reynolds (investor and Chief Brand Officer) – [mountain.com/about/](https://mountain.com/about/). Partnerships include integrations with Google Analytics, Rockerbox, and LiveRamp. Direct deals with 150+ streaming networks.
- **Growth Signals**:
  - Named one of *Fast Company*’s Most Innovative Companies and *Next Big Things in Tech*
  - Featured on the cover of *Inc.*’s Best in Business Issue
  - Released QuickFrame AI 3.0 with major feature expansion (May 2026)
  - Expanded executive team in 2026 to support growth of Performance TV
  - Named Ad Age Best Places to Work 2024
  - One of the largest buyers of TV inventory in the US

## Competitive Advantages
- **Proprietary Identity Graph**: ID‑agnostic mapping of multiple signals for connected household devices – no reliance on cookies or a single data source.
- **Verified Visits Attribution**: Unique last‑click model that only credits MNTN when no other paid or organic referral is detected, providing true incrementality.
- **Real‑time Optimization Engine**: Evaluates hundreds of thousands of bid opportunities per second, analyzes more than a trillion behavioral signals daily, and drives over a billion optimizations per day – delivering 2x more conversions than other CTV platforms (self‑claimed metric).
- **Self‑Service + Expert Support**: Platform is fully self‑service but backed by dedicated customer service.
- **Low‑Risk Testing**: Advertisers can test CTV with affordable, low‑risk budgets; no requirement to run on linear TV.

## Strategic Focus
- **AI‑powered creative**: Continued investment in QuickFrame AI to make TV ad creation faster and more accessible.
- **Measurement & incrementality**: Emphasizing proprietary attribution and integrations with analytics platforms to prove TV ROI.
- **Premium content expansion**: Growing direct relationships with streaming networks and live sports.
- **Democratizing TV advertising**: Enabling brands of all sizes to access CTV with performance‑based buying.

## Why Work Here
- **100% remote** – work from anywhere you like (within the US) – [mountain.com/about/careers/](https://mountain.com/about/careers/)
- **100% healthcare coverage** – fully paid for employees
- **Competitive compensation** and **401(k) plan**
- **Flexible vacation policy** plus a **$2,000 annual vacation stipend**
- **Company‑wide 3‑day weekend every month** (every month has a three‑day weekend for all employees)
- **Free laptop** that is yours to keep after 6 months of full‑time employment (at manager discretion)
- **Flexible spending accounts (FSA)** and **access to coaching & therapy**
- Named **Ad Age Best Places to Work 2024** – culture based on quality, trust, ambition, and accountability
- Engineering culture: Job listings include Senior Data Scientist, Senior Software Engineer (ML, Performance Pacing, CDS), Staff Analytics Engineer, etc. – emphasis on machine learning, data, and platform engineering

## Sources
1. [mountain.com](https://mountain.com/)
2. [mountain.com/about/](https://mountain.com/about/)
3. [mountain.com/about/careers/](https://mountain.com/about/careers/)
4. [mountain.com/mntn-at-a-glance/](https://mountain.com/mntn-at-a-glance/)
5. [job-boards.greenhouse.io/mntn](http://job-boards.greenhouse.io/mntn)

## Other roles at MNTN

- [GTM Engineer](https://feeny.ai/job/gtm-engineer-mntn-remote-rym31qxx0675)
- [Engineering Manager, Data Platform](https://feeny.ai/job/engineering-manager-data-platform-mntn-united-states-8gb5zedrwywg) — United States
- [Senior Data Analyst, Finance](https://feeny.ai/job/senior-data-analyst-finance-mntn-united-states-e7jy73hsg4jb) — United States
- [Agency Partner Specialist](https://feeny.ai/job/agency-partner-specialist-mntn-united-states-3m31vw3nh3kb) — United States
- [Platform Experience Manager](https://feeny.ai/job/platform-experience-manager-mntn-united-states-vsfd9nskbved) — United States
- [Senior Project Manager](https://feeny.ai/job/senior-project-manager-mntn-remote-dbtwtsy49eyq)
- [Solutions Architect](https://feeny.ai/job/solutions-architect-mntn-united-states-285gtzjzb7bw) — United States
- [Platform Support Specialist](https://feeny.ai/job/platform-support-specialist-mntn-united-states-kwp2dn0zwa95) — United States
- [Senior Technical Program Manager - QuickFrame AI Integrations](https://feeny.ai/job/senior-technical-program-manager-quickframe-ai-integrations-mntn-united-states-gzrx7zw57czk) — United States
- [Senior DevOps Engineer](https://feeny.ai/job/senior-devops-engineer-mntn-austin-z3f9bt26md8a) — Austin, TX