--- title: 'Director, Activation at Kepler Group' canonical: 'https://feeny.ai/job/director-activation-kepler-group-philadelphia-y8by2bsqvm0c' type: 'job' last_seen: '2026-10-16' --- # Director, Activation at Kepler Group - **Company:** Kepler Group - **Location:** Philadelphia, PA - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-16 - **Apply:** https://job-boards.greenhouse.io/keplergroup/jobs/8259821 ## Job description Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. - We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. ## Role Summary As Director of Activation, you will be a lead media investment strategist and primary growth engine within our Client Solutions group. Designed for a "builder," this high-impact role bridges the gap between advanced technical media execution and ongoing business development. You are an enterprise leader across a global IAT including individual LOBs across the account who sets the standard for client excellence, co-authors long-term growth plans with Strategy counterparts, and activates integrated cross-channel campaigns across your portfolio.In this role, you will translate Kepler’s activation capabilities into strategic client recommendations—treating world-class execution as our strongest driver of business growth. ## Key Responsibilities Growth & Business Development - Activation Subject Matter Expert: Serve as the cross-channel activation SME, designing media plans that scale client growth. - Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations. - Proposal Innovation: Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings. Strategic Activation & Media Leadership - Strategy Partnership: Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures. - Full-Funnel Ownership: Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders. - Platform Mastery: Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge. ## Team Leadership & Operations - Mentorship & Onboarding: Lead and mentor activation teams during the critical first 90 days of new client engagements, fostering a culture of curiosity, speed, and precision. - Operational Excellence: Establish and enforce campaign setup and optimization best practices across portfolio teams and new business pitches. - Tech Innovation: Serve as a key feedback partner for KIP (Kepler Intelligence Platform), shaping platform evolution to meet client needs. ## What We’re Looking For - 8–10+ years of digital media management experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+). The Ideal candidate has B2B & ABM account experience. - Growth Mindset: Motivated by client partnerships, new business, and adept at showing clients how technical execution solves business challenges. - Channel Agnostic: Holistic media understanding across Social, Programmatic, Search, Video, Audio, and Direct IO. Ideal candidate has had 5+ years of experience managing campaigns across Google Ads (Pmax, DemandGen, Video, Search), Meta, & LinkedIn. Reddit & 6Sense DSP experience is preferred. - Strong Communicator: Ability to distill complex technical media strategy into clear growth narratives for C-suite executives. - Analytical Fluency: Familiarity with measurement models (MMM, MTA) to anchor activation strategies in verifiable data. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $140,000 - $160,000 - Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000) - Target Total Cash: $154,000 - $176,000 Benefits: - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking[here](https://www.keplergrp.com/notice-on-fraudulent-job-offerings) ## About Kepler Group ## Company Overview - **One-liner**: Kepler Group is a data-driven marketing agency that fuses advanced analytics, AI, and human insight to help Fortune 500 brands clarify their digital strategy and drive measurable growth. - **Entity Type**: Private (part of the kyu collective, alongside IDEO and Sid Lee) - **Headquarters**: New York, NY, USA (with 10 global offices) - **Founded**: 2012 - **Founders**: Six industry pioneers (names not publicly listed; current leadership includes global CEO Remy Stiles) ## Core Business - **Primary industries**: Digital marketing, data analytics, media planning & activation, commerce, creative, influencer marketing, B2B. - **Target customers**: Large enterprise brands (Fortune 500), B2B and B2C across retail, tech, finance, etc. - **Mission statement**: “Clarify the digital universe” – helping brands find the signal among complexity and focus on what matters most. ## Products & Services - **Kip™ (Kepler Intelligence Platform)**: Proprietary SaaS platform for audience insights, planning, deployment, optimization, and measurement across digital channels. - **Kip AIR™ (AI Recommendation Index)**: Tool that measures how visible, credible, and recommendable a brand is within influential AI models. - **Media & CRM Consulting**: Strategic planning and activation across search, social, programmatic, retail media (Amazon), and CRM. - **Creative Services**: AI-powered creative development and production. - **Analytics & Measurement**: Custom measurement playbooks, modeling, and responsible reporting. - **B2B & Influencer Marketing**: Specialized services leveraging AI for targeting and scale. - **Commerce & Amazon**: Certified Amazon Ads Advanced partner helping brands optimize marketplace presence. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private). - **Key Metric**: Over 600 employees (Comets) across 10 offices; serves Fortune 500 brands. - **Notable Investors/Partners**: Part of kyu collective (alongside IDEO, Sid Lee, SYPartners). Partners include Google (Premier Partner), Meta (Business Partner), Amazon Ads (Advanced Partner), and 50+ other adtech/martech providers. - **Growth Signals**: Grew from 6 people in 2012 to 600+ in 10 global offices; offers an externship program (Kepler U) to close industry opportunity gap; launched Kip AIR in 2025/2026. ## Competitive Advantages - **Proprietary technology**: Kip platform provides an integrated, data-driven marketing stack that is rare among agencies. - **AI-first approach**: Early adoption of AI for creative, measurement, and brand perception (Kip AIR). - **Strong partner ecosystem**: Deep certifications and premier partner status with major platforms (Google, Meta, Amazon). - **Human + data blend**: Combines advanced analytics with creative and strategic thinking (“Precisely Human & Radically Relevant”). - **kyu Collective backing**: Access to cross-disciplinary expertise from design, innovation, and brand strategy. ## Strategic Focus - **AI-led innovation**: Continuing to develop AI-powered tools and services (Kip AIR, creative AI) to maintain differentiation. - **Global expansion**: Adding offices and talent across EMEA, APAC, and Americas. - **Talent pipeline**: Scaling Kepler U and investing in learning & development to build the next generation of digital marketers. - **Sustainability**: ISO 14001 certified, Ecovadis Bronze, and active community responsibility programs. ## Why Work Here - **Culture**: Emphasizes innovation, integrity, collaboration, sustainability, and inclusion. Employee resource groups, volunteering, matched charity contributions. - **Work flexibility**: “Work from Anywhere” four weeks per year; home office and phone/internet reimbursement. - **Perks**: Stocked kitchens, team events, generous PTO with enforced minimums, paid caregiver leave, adoption assistance, retirement plans with company contributions. - **Learning & Development**: Kepler U, hackathons, tuition reimbursement, learning stipend, mentorship program. - **Growth**: Rapidly growing agency (600+ employees, new roles continuously posted) – opportunities to shape the company’s direction. - **Engineering culture**: Dedicated Head of Engineering and Head of DevOps/CISO; tech stack includes proprietary AI and data platforms. ## Sources 1. [keplergrp.com](https://www.keplergrp.com/) – Company overview, services, mission, technology. 2. [keplergrp.com/who-we-are](https://www.keplergrp.com/who-we-are) – History, leadership, partner details, kyu collective. 3. [keplergrp.com/values-and-benefits](https://www.keplergrp.com/values-and-benefits) – Values, benefits, perks, culture details. 4. [keplergrp.com/careers](https://www.keplergrp.com/careers) – Careers overview, current job openings and categories. 5. [job-boards.greenhouse.io/keplergroup](http://job-boards.greenhouse.io/keplergroup) – Active job listings (52 jobs across data, marketing, finance, etc.). ## Other roles at Kepler Group - [Senior Analyst, Digital Media (Amazon Ads)](https://feeny.ai/job/senior-analyst-digital-media-amazon-ads-kepler-group-san-jose-fgy5r4zkgnrw) — San José, Costa Rica - [Director, Data Strategy & Analytics, Retail](https://feeny.ai/job/director-data-strategy-analytics-retail-kepler-group-baltimore-b32b64t4hefw) — Baltimore, MD - [Manager, Strategy](https://feeny.ai/job/manager-strategy-kepler-group-new-york-x25y430g7kpn) — New York, NY - [Director, Activation](https://feeny.ai/job/director-activation-kepler-group-new-york-mwy5kggyeqba) — New York, NY - [Director, Activation](https://feeny.ai/job/director-activation-kepler-group-baltimore-cj0axpff4y6g) — Baltimore, MD - [Director, Strategy](https://feeny.ai/job/director-strategy-kepler-group-new-york-tn60zqrs305d) — New York, NY - [Director, Strategy](https://feeny.ai/job/director-strategy-kepler-group-baltimore-pbzstccb4dc3) — Baltimore, MD - [Director, Strategy](https://feeny.ai/job/director-strategy-kepler-group-philadelphia-nxjgkxjp3zf5) — Philadelphia, PA - [Senior Analyst, Digital Media (Amazon Ads)](https://feeny.ai/job/senior-analyst-digital-media-amazon-ads-kepler-group-san-jose-fe42hb63zys8) — San José, Costa Rica - [Senior Analyst, Activation (Amazon Ads)](https://feeny.ai/job/senior-analyst-activation-amazon-ads-kepler-group-philadelphia-se7z78nj782s) — Philadelphia, PA