---
title: 'Director, Affiliate Marketing at Rush Street Interactive'
canonical: 'https://feeny.ai/job/director-affiliate-marketing-rush-street-interactive-united-states-2hjk1580jyd7'
type: 'job'
last_seen: '2026-09-15'
---

# Director, Affiliate Marketing at Rush Street Interactive

- **Company:** Rush Street Interactive
- **Location:** United States
- **Compensation:** $130k–$200k
- **Work type:** remote
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/rushstreetinteractive/jobs/6150079004

## Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.

This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.

What You'll Do:

Affiliate Strategy & Growth

- Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
- Build strategic relationships with leading affiliate partners and recruit new publishers.
- Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
- Lead affiliate strategy for new market launches.

Commercial Performance & Partner Economics

- Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
- Improve forecasting accuracy through stronger commercial governance and payment controls.
- Partner with Finance on budgeting, accruals, and partner payment processes.

Affiliate Technology & Attribution

- Own the affiliate technology roadmap from a Growth Marketing perspective.
- Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
- Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Affiliate Operations & Compliance

- Oversee affiliate operations across regulated jurisdictions.
- Lead commission structure evolution, partner onboarding, and governance.
- Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.

Analytics & Business Intelligence

- Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
- Use data to continuously optimize partner investment decisions.

Partner Enablement

- Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
- Develop scalable partner communications, business reviews, and promotional planning.

Leadership & Cross-Functional Partnership

- Manage RSI's Affiliate Manager while providing coaching, development, and strategic direction.
- Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
- Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.

What You'll Bring:

- Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
- 10+ years of affiliate marketing experience, preferably within regulated gaming.
- 2+ years of people management experience.
- Experience managing affiliate programs, agencies, or strategic partners.
- Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
- Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
- Strong commercial and analytical skills.
- Excellent executive communication skills.
- Ability to travel domestically and internationally.
- Experience with a sportsbook or online casino operator, preferred.
- Experience with AppsFlyer or other mobile measurement platforms, preferred.
- Experience launching affiliate programs in newly regulated markets, preferred.
- Knowledge of mobile attribution, deep linking, and app marketing, preferred.
- Experience with Sigma, Tableau, or Power BI, preferred. #LI-REMOTE #LI-PROMOTE

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.

Location Eligibility (for nationwide roles): Open to candidates in eligible locations in the Continental US or Canada.

Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.

Benefits:

- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)

Pay Range $130,000—$200,000 USD

What Makes Us Great:

- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!

Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.

Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees: https://rushstreet.cdn.prismic.io/rushstreet/aiGqugeQX7-eWvvC_E-VerifyParticipationNotice-English%26Spanish-.pdf https://rushstreet.cdn.prismic.io/rushstreet/aiGqvQeQX7-eWvvD_RighttoWorkNotice-English%26Spanish-.pdf

## About Rush Street Interactive

## Company Overview
- **One-liner**: Rush Street Interactive (RSI) is a leading online gaming and entertainment company that operates real-money online casino, sports betting, and social gaming platforms across the Americas.
- **Entity Type**: Public (NYSE: RSI)
- **Headquarters**: Chicago, Illinois, USA
- **Founded**: 2012
- **Founders**: Neil Bluhm (Executive Chairman) and Richard Schwartz (CEO)

## Core Business
- **Primary industry/industries**: Online Gaming & Gambling (Online Casino, Sports Betting, Social Gaming)
- **Target customers**: B2C – recreational gamblers and sports fans in the U.S., Canada, and Latin America
- **Mission or purpose statement**: "To engage and delight players by delivering friendly, fun and fair betting experiences." [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)

## Products & Services
- **BetRivers.com**: Real-money online casino and sportsbook brand in the U.S. and Canada.
- **PlaySugarHouse.com**: Real-money online casino and sportsbook brand in the U.S.
- **RushBet.co**: Leading online casino and sportsbook brand across Latin America.
- **BetRivers Poker Network**: Multi-state online poker network launched in June 2025, unifying players across four U.S. states. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Social Gaming**: Free-to-play games using virtual credits (where permitted).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed in this search; as a public company, analyst reports and stock prices are available (ticker: RSI).
- **Key Metric**: The company announced Q1 2026 results and raised full-year guidance on April 28, 2026. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Notable Investors/Partners**: Sightline Payments (launched integrated payments debit solution in September 2025). [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- **Growth Signals**: 
  - 10% headcount growth year-over-year, with 800+ total employees across 9 global offices and 25 countries. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
  - Operating real-money online casino, online sports betting, and/or retail sports betting in 16 U.S. states and 4 international markets (per 2026 10-K). [stocklight.com](https://stocklight.com/stocks/us/nyse-rsi/rush-street-interactive/annual-reports/nyse-rsi-2026-10K-26649869.pdf)
  - Multiple industry awards: EGR North America Operator of the Year, Casino Operator of the Year, Customer Service Operator of the Year, Social Gaming Operator of the Year, Digital Operator of the Year (2020-2024). [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
  - 5,500+ monthly average active users. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)

## Competitive Advantages
- **First-to-market innovation**: Industry's first integrated payments debit solution (in partnership with Sightline Payments), launched BetRivers Poker Network across multiple states.
- **Multi-channel integration**: Building bridges between online, social, and land-based gaming to create integrated player experiences.
- **Strong brand portfolio**: Three major consumer-facing brands (BetRivers, PlaySugarHouse, RushBet) covering U.S., Canada, and Latin America.
- **Award-winning customer service**: Consistently recognized as Customer Service Operator of the Year (EGR North America).
- **Player-first mission**: Commitment to industry-leading responsible gaming practices and transparency.

## Strategic Focus
- Expanding geographic footprint: Already in 16 U.S. states and 4 international markets with ambition for further growth.
- Product innovation: Launch of multi-state poker network and integrated payments solutions.
- Technology leadership: Appointment of Shubham Tyagi as CTO (September 2025) signals focus on tech-forward strategy. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/)
- Talent development: 15% of employees promoted internally, demonstrating a commitment to internal mobility. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)

## Why Work Here
- **Culture**: "Treat employees like they make a difference, and they will." The company emphasizes openness, transparency, and access to leadership at all levels, including the CEO. Core values: **Fun, Fair, Friendly, Focused**. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Empowerment**: "We don't hire smart people and tell them what to do, we ask them what to do!" — every employee has a daily impact on products and the company. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
- **Growth opportunities**: 15% of employees promoted internally. The company invests in personal and professional growth, viewing "personal growth is business growth." [rushstreetinteractive.com](https://www.rushstreetinteractive.com/about)
- **Remote/office policy**: Mix of remote and in-office roles available. With 9 global offices (including USA, Canada, Estonia, Malta, Serbia) and employees in 23 countries, many roles are location-flexible. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Global team**: 800+ employees across 25 countries, offering a diverse and international work environment. [rushstreetinteractive.com](https://www.rushstreetinteractive.com/careers)
- **Recognition**: Multiple EGR North America "Operator of the Year" awards highlight industry respect and a strong brand to work for.

## Sources
1. [Rush Street Interactive Official Site](https://www.rushstreetinteractive.com/)
2. [Rush Street Interactive About Page](https://www.rushstreetinteractive.com/about)
3. [Rush Street Interactive Careers Page](https://www.rushstreetinteractive.com/careers)
4. [Jobs at Rush Street Interactive (Greenhouse)](http://job-boards.greenhouse.io/rushstreetinteractive)
5. [Rush Street Interactive 2026 Form 10-K Annual Report](https://stocklight.com/stocks/us/nyse-rsi/rush-street-interactive/annual-reports/nyse-rsi-2026-10K-26649869.pdf)

## Other roles at Rush Street Interactive

- [SOC Analyst](https://feeny.ai/job/soc-analyst-rush-street-interactive-bogota-pshwzs4ggktk) — Bogotá, Colombia
- [SOC Analyst](https://feeny.ai/job/soc-analyst-rush-street-interactive-canada-n9j9s4tfdswt) — Canada
- [AML Analyst](https://feeny.ai/job/aml-analyst-rush-street-interactive-united-states-anan0k61nj04) — United States
- [Player Support Internship- Spring 2027](https://feeny.ai/job/player-support-internship-spring-2027-rush-street-interactive-nj-gj1sbqxtjgda) — , NJ
- [Risk and Payments Internship- Spring 2027](https://feeny.ai/job/risk-and-payments-internship-spring-2027-rush-street-interactive-nj-pjfed1wf5k40) — , NJ
- [Director, Market Intelligence and Partnerships](https://feeny.ai/job/director-market-intelligence-and-partnerships-rush-street-interactive-mexico-rr1e48wkd3kf) — Mexico
- [Graphic Designer](https://feeny.ai/job/graphic-designer-rush-street-interactive-bogota-1ncpppn4c2jm) — Bogotá, Colombia
- [Digital Ad Trafficker](https://feeny.ai/job/digital-ad-trafficker-rush-street-interactive-bogota-nyr4b56c1pk3) — Bogotá, Colombia
- [Product Marketing Internship- Spring 2027](https://feeny.ai/job/product-marketing-internship-spring-2027-rush-street-interactive-united-states-8dtmw7ea219g) — United States
- [Graphic Design Internship- Spring 2027](https://feeny.ai/job/graphic-design-internship-spring-2027-rush-street-interactive-united-states-2w87c63b748p) — United States