---
title: 'Director, Analytics at Jellyfish'
canonical: 'https://feeny.ai/job/director-analytics-jellyfish-new-york-9ahex9wc06rq'
type: 'job'
last_seen: '2026-10-30'
---

# Director, Analytics at Jellyfish

- **Company:** Jellyfish
- **Location:** New York, NY
- **Compensation:** $125k–$160k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/jellyfishcareers/9eafaa4b-8e51-4736-b0fb-e390cc3ae252

## Job description

As the Director of Analytics, you will serve as a strategic advisor and technical partner, driving data maturity and digital measurement excellence for our most complex clients. Sitting at the intersection of advanced measurement, web and app analytics, and marketing technology architecture, you will craft robust measurement and data strategies that empower data-driven decision-making.

In this leadership role, you will guide high-impact client engagements while also partnering closely with growth and pitch teams to secure new business. If you are experienced with designing scalable analytics ecosystems, unearthing actionable customer insights, and scaling modern measurement frameworks, this position offers an extraordinary platform to influence client growth and shape our agency’s strategic marketing and experience analytics offering.

## Key Responsibilities

- Lead Discovery & Shape Strategy:
- Facilitate executive and stakeholder discovery workshops.
- Assess technology maturity, organizational challenges, and capability gaps.
- Identify opportunities across web/app, customer data, personalization, and journey orchestration.
- Translate technical findings into clear business value and actionable recommendations.
- Design Future-State Solutions:
- Develop strategic roadmaps that drive client business objectives.
- Quantify solution value via ROI, efficiency gains, and accelerated time-to-market.
- Architect cross-platform solutions within the broader marketing technology ecosystem.
- Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts.
- Partner with Sales & Client Teams:
- Collaborate with partnership sellers, account managers, and technical SMEs.
- Support business development via technical storytelling and solution positioning.
- Advise on partnership licensing and growth opportunities.
- Build client trust through strategic consultation and thought leadership.
- Drive Innovation & Practice Excellence:
- Stay at the forefront of analytics technologies, privacy, AI capabilities, and digital experience trends.
- Create reusable frameworks, business case models, and discovery approaches across engagements.
- Mentor, upskill, and share knowledge with teammates to elevate overall practice maturity.

## Qualifications & Experience

- Data Solution Architecture: Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments.
- Agency/Consulting Experience: Proven track record delivering client solutions within a digital agency or consulting environment.
- Analytics Platforms: Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
- Tag Management: Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
- Cloud & Data Strategy: Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data.
- Customer Data Platforms (CDPs): Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP).

Nice-to-Have Experience

- Server-Side & CAPI: Experience with server-side tagging and Conversion APIs (CAPI).
- Modern Measurement: Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
- Mobile Measurement: Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase.
- Platform Partnerships: Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud.
- Enterprise Tech Suites: Familiarity with Google Marketing Platform (SA360, DV360, CM360).

What Success Looks Like

- 30/60/90-Day Milestones: Successfully complete client discovery workshops, establish trusted relationships with key client stakeholders, and deliver initial analytics capability assessments.
- Strategic Roadmaps: Define and execute phased data maturity roadmaps that drive measurable ROI and accelerated time-to-value for enterprise accounts.
- Commercial Impact: Partner with pitch and sales teams to secure new business, expand existing partner scope, and demonstrate clear efficiency gains for client investments.
- Practice Growth & Mentorship: Develop reusable strategic frameworks, upskill team members, and elevate overall team capabilities across data strategy and activation.

## About Jellyfish

## Company Overview
- **One-liner**: Jellyfish is an integrated global digital marketing business that combines media, creative, and data with the power of Generative AI to help brands move faster and smarter.
- **Entity Type**: Private (acquired by The Brandtech Group in 2023)
- **Headquarters**: London, United Kingdom
- **Founded**: 2005
- **Founders**: Not publicly available

## Core Business
- Primary industry: Advertising Services / Digital Marketing
- Target customers: B2B, primarily large enterprises and progressive global brands (ecommerce, CPG, entertainment, gaming)
- Mission: To reinvent marketing for progressive brands, uniting media, creative, and data through cutting-edge technology and Generative AI.

## Products & Services
- **AI Studios**: AI-powered production service that streamlines asset creation, delivering thousands of assets 55% faster using the proprietary AI platform, Pencil.
- **Pencil**: An AI platform trained on $2.65B in ad spend and 235,000 AI-generated assets, used for creative preflight testing and optimization.
- **Now Next Soon**: AI-powered simulation tool that runs every possible scenario from a media plan in minutes, allowing brands to adjust before committing budget.
- **J+ Bidding**: A dynamic in-market ad budgeting system that adjusts in real-time, ensuring every media spend informs the next.
- **Share of Model™**: A platform that tracks brand perception on Large Language Models (LLMs), helping optimize messaging and content.
- **Social Agents™**: A tool that detects cultural signals in real-time, helping brands stay ahead of trends.
- **Switchboard**: A platform that connects creative and media performance data to generate higher-performing campaigns.
- **Language Services**: A global team that creates and adapts content for international audiences.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, acquired by The Brandtech Group in 2023)
- **Key Metric**: Annual Revenue of GBP 93M (~$118M USD) as of latest data
- **Total Funding**: $5.0M (Series A in 2006, led by Clyde Street Investments and Kegonsa Capital Partners)
- **Notable Investors/Partners**: The Brandtech Group (parent company), Google (multi-region partnership across GMP, Cloud, and Training), Salesforce (Consulting Partner), Amazon (extensively certified team), Meta (global training, creative, paid social, and analytics)
- **Growth Signals**: Employs 1,654 people across 50 countries; operates 35 offices in 17 countries; recent focus on Generative AI with proprietary tools; acquired multiple agencies including Latitude Digital Marketing (2019), Perelview (2019), Quill, and Reamp (2020).

## Competitive Advantages
- **Proprietary AI Technology**: The Pencil AI platform is trained on $2.65B in ad spend and 235,000 AI-generated assets, giving it a unique data advantage.
- **Deep Platform Partnerships**: Decade-long, multi-region Google partnership; Salesforce Consulting Partner; extensively certified Amazon team; global Meta partnership.
- **Integrated Model**: Combines media, creative, data, and technology under one roof, offering end-to-end campaign management.
- **Global Scale**: Presence in 50+ countries with 35 offices, allowing for localized execution with global consistency.
- **Speed-to-Market**: AI-driven tools that deliver assets 55% faster and optimize media spend in real-time.

## Strategic Focus
- **Generative AI Integration**: Embedding AI across all service lines (media, creative, data) to drive efficiency and performance.
- **Platform Ecosystem**: Deepening partnerships with major digital platforms (Google, Meta, Amazon, Salesforce) to stay ahead of platform changes.
- **Brand Safety in AI Era**: Developing tools like Share of Model™ to help brands understand and manage their perception on LLMs and AI platforms.
- **Talent Development**: Investing in the Jellyfish Academy to nurture diverse new talent and upskill existing employees.

## Why Work Here
- **Culture**: Described as "passionate about giving talent a platform to perform," with an emphasis on individual ownership of career progress. The company values are "Move. Faster. Smarter. Together."
- **Work Model**: Hybrid work model with 35 offices globally. Some roles are fully remote, others require in-office presence. The company has 29 offices total according to Built In, with a "Hybrid" designation for most roles.
- **Notable Perks**: Access to cutting-edge AI tools and technology; opportunity to work with some of the world's biggest brands; global mobility opportunities across 17 countries.
- **Engineering Culture**: Focus on proprietary AI platform development (Pencil), data analytics, and marketing technology. Roles include Business Intelligence, Revenue Operations, and Customer Success for Gen AI Workflows.
- **Employee Ratings**: 3.2/5.0 on LinkedIn (781 reviews), with Work-Life Balance at 3.6, Culture at 3.2, Compensation at 2.9, and Career Development at 2.8.
- **Active Hiring**: 65 active job postings as of latest data, with monthly job posting growth of +32.7%. Recent openings include Account Director, Learning Designer, Motion Designer, Customer Success Manager (Gen AI Workflows), and Business Intelligence roles.

## Sources
1. [jellyfish.com](https://www.jellyfish.com/en-us/)
2. [jellyfish.com/careers](https://www.jellyfish.com/en-us/careers/)
3. [linkedin.com](https://www.linkedin.com/company/jellyfishglobal)
4. [builtin.com](https://builtin.com/company/jellyfish-jellyfishcom)
5. [jellyfish.com/about](https://www.jellyfish.com/en-us/about-us/)

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