---
title: 'Director, Analytics at Zeta Global'
canonical: 'https://feeny.ai/job/director-analytics-zeta-global-united-states-94b03ms3seah'
type: 'job'
last_seen: '2026-10-15'
---

# Director, Analytics at Zeta Global

- **Company:** Zeta Global
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6147115004

## Job description

## WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.zetaglobal.com&esheet=54156035&newsitemid=20241120710510&lan=en-US&anchor=www.zetaglobal.com&index=5&md5=09d6c3ed87f3aa28979e1188d5e5b185).

## THE ROLE

Zeta Global is seeking a strategic, client-facing Director to join our ZX Data Science & Analytics team. This role is ideal for an experienced analytics leader who excels at  transforming complex data into compelling narratives, influencing client strategy, and driving measurable business outcomes.

The Director will serve as a trusted analytics partner to clients and internal teams, bringing together marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable. This individual will also help scale analytics best practices across clients and categories, strengthen partnerships with Sales and cross-functional teams, and contribute to the continued evolution of ZX Analytics solutions and measurement products.

This position reports to the VP of Data Science & Analytics.

Responsibilities:

- Lead with Storytelling: Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action.
- Shape Client Strategy: Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. Serve as a trusted analytics advisor to clients and internal partners.
- Drive Measurement Excellence: Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches.
- Scale Best Practices: Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations that improve the quality and consistency of analytics deliverables.
- Team Leadership: manage and develop a team of analysts, including coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development. Mentor mid-level analysts in both technical and client-facing skills.
- Lead Strategic Initiatives: Serve as analytics lead and subject matter expert for select strategic initiatives, helping define solutions, align stakeholders, and move work from concept through implementation.
- Collaborate Cross-Functionally: Partner effectively with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention.
- Innovate with AI: Support the development, application, and adoption of predictive and adaptive ML/AI solutions, helping translate model outputs into clear business recommendations and client value.

## REQUIREMENTS

- 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact.
- Proven ability to translate complex analytics into compelling stories and actionable recommendations for client and business audiences.
- Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communication.
- 3+ years in analytics leadership roles, ideally with team management experience.
- Demonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others.
- Working familiarity with Python, SQL, Tableau or comparable analytical and visualization tools, as well as experience working with predictive analytics and/or ML/AI models.
- Ability to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructively.
- Bachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fields.
- Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.

This is a remote role based out of the United States.

## BENEFITS & PERKS

- Flexible PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance

## SALARY RANGE

The salary range for this role is $150,000-$165,000 depending on location and experience.

## PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

## #LI-EK1

## #LI-REMOTE

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

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