--- title: 'Director, Audience & Connections Strategy at Wpromote' canonical: 'https://feeny.ai/job/director-audience-connections-strategy-wpromote-united-states-zxwkarcvgjn8' type: 'job' last_seen: '2026-10-31' --- # Director, Audience & Connections Strategy at Wpromote - **Company:** Wpromote - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-31 - **Apply:** https://jobs.lever.co/wpromote/e9e02b46-8026-418e-8954-f2f1d56a59b2 ## Job description ## The Role The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP,  Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients. You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions. You Will Be - Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels - Conducting analysis and research to uncover category, cultural, and consumer insights - Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions - Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions - Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives - Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes - Representing the agency's strategic point of view in client presentations and new business pitches - Leading strategy and insights on new business pitches and collaborating closely with media strategy - Contributing to thought leadership initiatives that position the agency as an industry leader - Providing strategic guidance and feedback to cross-functional partners on assigned accounts You Must Have - 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment - Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward - Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels - The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results - A background supporting new business pitches and collaborating closely with media strategy - Experience presenting strategic recommendations to senior client stakeholders and internal leadership - Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels - Strong analytical skills with the ability to identify meaningful insights and patterns - Experience developing consumer journey frameworks and campaign platforms - Working knowledge with AI tools and being able to design creative prompts for ideation and framework development - A strategic mindset with a consumer-centric approach - Strong communication and presentation skills that inspire clients and teams - An understanding of media planning, research, and measurement methodologies ## What We Offer At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. ## #LI-JL #LI-Remote Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. ## About Wpromote ## Company Overview - **One-liner**: Wpromote is an independent digital marketing agency that unites strategy, media, creative, and data to drive full-funnel growth for ambitious brands. - **Entity Type**: Private - **Headquarters**: El Segundo, California, USA - **Founded**: 2001 - **Founders**: Not publicly available ## Core Business - Primary industry/industries: Digital marketing, advertising, and public relations - Target customers: B2B and B2C brands; mid-market to enterprise clients seeking integrated marketing solutions - Mission statement: "To lead a new era of ambitious growth where brand and bottom line are united through the seamless integration of media, creativity, and data." ## Products & Services - **Full-funnel Digital Marketing**: Strategy, media buying, and execution across paid search, social, programmatic, SEO, and affiliate channels. - **Creative Services**: Performance-driven creative development, including digital and motion design, content marketing, and brand storytelling. - **Polaris IQ**: Proprietary marketing intelligence platform that centralizes data for accurate forecasting, real-time campaign monitoring, industry benchmarking, and AI-powered creative analysis. - **AI Solutions**: Specialized consulting and execution for AI-driven search, Generative Engine Optimization (GEO), and AI-powered marketing technology. - **B2B & B2B Media Strategy**: Dedicated teams focused on B2B client acquisition and account-based marketing. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metric (Revenue)**: Estimated $100 million to $500 million (USD) per Glassdoor; exact figure not publicly released. - **Key Metric (Headcount)**: 501 to 1,000 employees (per Glassdoor) across 5 offices. - **Notable Partners**: Google Premier Agency status; highly awarded by Search Engine Land (PPC & SEO Agency of the Year 2023), and US Agency Awards (Most Innovative Agency of the Year 2022). - **Growth Signals**: Acquired Giant Spoon in a merger forming a new independent powerhouse; hired first-ever CMO (Megan McDonagh) in 2025; actively hiring for senior director and AI-focused roles; expanding AI solutions and B2B data strategy capabilities. ## Competitive Advantages - **Independent & Agile**: As an independent agency, Wpromote can make bold, client-first decisions without holding company constraints. - **Proprietary Technology (Polaris IQ)**: A differentiated tech platform that transforms complex marketing data into actionable insights, giving clients a measurement and optimization edge. - **Full-Funnel Integration**: Unlike specialized agencies, Wpromote seamlessly blends brand and performance marketing across paid, earned, and owned channels. - **Challenger Culture**: The company’s "Challenger" mindset empowers employees to constantly innovate and push boundaries, a core part of its identity and client value proposition. ## Strategic Focus - **AI-First Marketing**: Investing heavily in AI solutions, including AI Search and GEO, as the next frontier of marketing. - **B2B Growth**: Strengthening B2B media strategy and data analytics capabilities. - **Talent & Culture**: Scaling headcount with senior talent, particularly in data strategy, AI, and client strategy roles. - **Technology Platform**: Continuing to evolve Polaris IQ to maintain a competitive edge in measurement and analytics. ## Why Work Here - **Work Environment**: Hybrid/remote-friendly (remote for many roles within the US); known for a "work-hard play-hard" culture. Unlimited PTO, half-day Fridays, and a strong emphasis on work-life balance. - **Culture**: Described as inclusive, supportive, and challenging. Employees are empowered with a "Challenger" mindset to innovate. Recognized as a Glassdoor Employees' Choice Award winner and AdAge Best Places to Work (Top 10). - **Benefits**: Comprehensive health plans (80%+ employer-paid), 401k with match, 100% paid parental leave, pet insurance, flexible spending accounts, and Pledge 1% community involvement. - **Perks**: Internal mentorship program (Wprotege), employee resource groups (ERGs), management training, pro bono events, and paid holidays for Juneteenth and Mental Health Awareness Day. - **Important Note**: Wpromote does **not** provide visa sponsorship or transfers. Hiring is remote/US-based with some state exclusions. There are currently no internship programs. ## Sources 1. [Wpromote.com - About Us](https://www.wpromote.com/about-us/) 2. [Wpromote.com - Home](https://www.wpromote.com/) 3. [Wpromote.com - Careers](https://www.wpromote.com/careers/) 4. [Glassdoor - Wpromote LLC Overview](https://www.glassdoor.com/Overview/Working-at-Wpromote-LLC-EI_IE272463.11,23.htm) 5. 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