---
title: 'Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC) at The Orchard'
canonical: 'https://feeny.ai/job/director-audience-development-digital-marketing-parental-leave-12-months-ftc-mekpt490188f'
type: 'job'
last_seen: '2026-11-03'
---

# Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC) at The Orchard

- **Company:** The Orchard
- **Location:** London, United Kingdom
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-03
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8902396002

## Job description

The Orchard are looking for a highly motivated, forward thinking, Audience Development & Digital Marketing Director to join us on a 12 Month parental leave cover.

You will be responsible for finding unique ways to grow audience data and drive engagement by running effective CRM strategies and engaging fanbases to drive sales and revenue for new releases and catalogue titles across our client roster.

As this a senior role you will be expected to be a strategic thinker in the marketing space and help execute marketing campaigns at a high level across the team.

As a team we meet in the London office from Monday–Thursday. People may choose to work remotely on Fridays.

What you'll do:

- Work closely with our Marketing Strategists to help lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS
- Serve as the main point of contact for CRM and audience development in the UK office encouraging best practices with The Orchard’s internal and 3rd party tools
- Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
- Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.
- Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.
- Be on hand to help the Marketing Strategists with executing creative and innovative marketing campaigns. You will also be working closely with the Paid Media team to deploy digital advertising campaigns across the main platforms Meta, TikTok, Google, Snapchat and Spotify and more
- Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness
- Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision

Who you are:

- Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experience in the music industry or a similar field.
- Proven track record of successful campaign development, audience growth and execution.
- Passionate about the music business and have a desire to build a career in the industry.
- In-depth understanding of social media platforms and the current platform trends and updates required
- An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery
- A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
- Basic Photoshop, HTML and video editing software experience is preferred
- Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients
- Familiarity with Google Suite and project management software a plus
- Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://www.sonymusic.com/privacy-policy/) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

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