---
title: 'Director, Audience Development & Marketing Strategy (Parental Leave 12 Months FTC) at Sony Music'
canonical: 'https://feeny.ai/job/director-audience-development-marketing-strategy-parental-leave-12-months-ftc-0c33a80d64a8'
type: 'job'
last_seen: '2026-10-28'
---

# Director, Audience Development & Marketing Strategy (Parental Leave 12 Months FTC) at Sony Music

- **Company:** Sony Music
- **Location:** London, United Kingdom
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8919281002

## Job description

The Orchard are looking for a highly motivated, forward thinking, Audience Development & Marketing Strategy Director to join us on a 12 Month parental leave cover.

You will be responsible for finding unique ways to grow audience data and drive engagement by running effective CRM strategies and engaging fanbases to drive sales and revenue for new releases and catalogue titles across our client roster.

As this a senior role you will be expected to be a strategic thinker in the marketing space and help execute marketing campaigns at a high level across the team.

As a team we meet in the London office from Monday–Thursday. People may choose to work remotely on Fridays.

What you'll do:

- Work closely with our Marketing Strategists to help lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS
- Serve as the main point of contact for CRM and audience development in the UK office encouraging best practices with The Orchard’s internal and 3rd party tools
- Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
- Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.
- Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.
- Be on hand to help the Marketing Strategists with executing creative and innovative marketing campaigns. You will also be working closely with the Paid Media team to deploy digital advertising campaigns across the main platforms Meta, TikTok, Google, Snapchat and Spotify and more
- Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness
- Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision

Who you are:

- Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experience in the music industry or a similar field.
- Proven track record of successful campaign development, audience growth and execution.
- Passionate about the music business and have a desire to build a career in the industry.
- In-depth understanding of social media platforms and the current platform trends and updates required
- An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery
- A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
- Basic Photoshop, HTML and video editing software experience is preferred
- Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients
- Familiarity with Google Suite and project management software a plus
- Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://www.sonymusic.com/privacy-policy/) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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