---
title: 'Director B2B2C Growth Partnerships (all genders) at Urban Sports Club'
canonical: 'https://feeny.ai/job/director-b2b2c-growth-partnerships-all-genders-urban-sports-club-berlin-yjxewfjpjqg7'
type: 'job'
last_seen: '2026-09-10'
---

# Director B2B2C Growth Partnerships (all genders) at Urban Sports Club

- **Company:** Urban Sports Club
- **Location:** Berlin, Germany
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/urbansportsclub/jobs/8675789002

## Job description

Meet Urban Sports Club

We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.

But what truly sets us apart? We believe our people are at the heart of everything we do. If you’re curious about how we work, what we value and how you might grow with us, explore our[Culture Hub & Career Opportunities](https://culture.urbansportsclub.com/de/jobs).

*Big news: Wellhub and Urban Sports Club unite!* Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.

The opportunity

Urban Sports Club is looking for an experienced and commercially driven Director, B2B2C Growth Partnerships to establish and scale one of our most strategic growth channels across Europe.

In this role, you will define the commercial strategy and operating model for our B2B2C business, enabling Urban Sports Club's membership offering to be seamlessly integrated into partner ecosystems including banks, insurers, retailers, telcos, travel companies, loyalty programmes, marketplaces, and digital platforms.

You will own the end-to-end commercial lifecycle from identifying market opportunities and designing scalable partnership models to sourcing, negotiating, launching, and growing high-impact partnerships that generate sustainable revenue, expand our member base, and strengthen our market presence.

As the leader of this function, you will build and lead a high-performing team while working cross-functionally with Product, Growth, CRM, Brand, Finance, Legal, and Operations to launch and scale strategic partnerships. Together, you will create seamless partner experiences and establish this channel as a core driver of Urban Sports Club's long-term growth.

## What you will do

- You will define and execute the long-term European B2B2C strategy and commercial roadmap to drive sustainable business growth
- You will build and scale strategic partnerships with leading European brands across sectors like banking, insurance, retail, travel, telecom, and digital platforms
- You will own overall commercial performance, partnership revenue, profitability, and contributions to New Paying Members (NPM)
- You will lead complex commercial negotiations, design scalable business models, and foster long-term executive-level partner relationships
- You will drive the complete partner lifecycle, overseeing onboarding, activation, retention, renewals, and account expansion
- You will partner cross-functionally with Product, Growth, CRM, Brand, Finance, Legal, and Operations to deliver seamless, scalable partner experiences
- You will recruit, coach, and develop a high-performing partnerships team, cultivating a culture of ownership, innovation, and commercial excellence

## What you will need to succeed

- You bring 7+ years of leadership experience in strategic partnerships, enterprise sales, commercial strategy, or business development
- You have a proven track record of sourcing, negotiating, and closing complex, high-value deals with C-level executives and senior decision-makers
- You possess strong commercial acumen and experience owning revenue targets, deal structuring, pricing strategy, and partnership economics
- You have successfully scaled partnership businesses, digital ecosystems, marketplaces, or embedded distribution channels
- You are a strategic, data-driven thinker with a hands-on mindset who can convert analytical insights into new growth opportunities
- You demonstrate exceptional cross-functional leadership and stakeholder management, with a history of building and coaching high-performing teams
- You are fluent in English and possess native or near-native German language skills

What’s in it for you

- Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
- Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
- Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices.
- WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open Up.
- Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
- Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).

## About Urban Sports Club

## Core Business
- Primary industry: Wellness and Fitness Services
- Target customers: B2B (corporate fitness benefits for companies of all sizes) and B2C (individual members)
- Mission or purpose: "Make wellbeing accessible for every organization and individual through sports and wellness" [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs) and "Inspire people to lead active, healthy lives" [urbansportsclub.com](https://urbansportsclub.com/en)

## Products & Services
- **Urban Sports Club Membership**: A flexible subscription that gives access to over 50 sports and wellness activities across a network of 10,000+ partners in Europe. Includes indoor gyms, outdoor activities, and online live/on-demand classes. Available for individuals and as a corporate benefit. [urbansportsclub.com](https://urbansportsclub.com/en)
- **Corporate Fitness Program**: Employers offer employees the Urban Sports Club membership to boost physical and mental health, improve engagement, and attract talent. [urbansportsclub.com](https://urbansportsclub.com/en)

## Market Standing
- **Valuation/Market Cap**: Not disclosed publicly; last major funding round at $104.4M (Venture Round, Dec 2023) led by Verdane [linkedin.com](https://www.linkedin.com/company/urbansportsclub)
- **Key Metric**: Total funding of $199.6M across 9 rounds [linkedin.com](https://www.linkedin.com/company/urbansportsclub); estimated annual revenue of $10M (likely outdated or estimated) [linkedin.com](https://www.linkedin.com/company/urbansportsclub)
- **Notable Investors/Partners**: HV Capital (led Series A), Verdane (led 2023 round), and others [linkedin.com](https://www.linkedin.com/company/urbansportsclub); parent company Wellhub (Gympass) after acquisition [pitchbook.com](https://pitchbook.com/profiles/company/153029-35)
- **Growth Signals**: Acquired by Wellhub in March 2025, creating the world’s largest wellbeing ecosystem connecting 39,000 corporate clients and 97,000 wellness partners across 18 countries [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs); operates in 7 countries (Germany, Austria, France, Netherlands, Spain, Portugal, Belgium) with 8 offices [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs); employee count 342 (+0.6% YoY) [linkedin.com](https://www.linkedin.com/company/urbansportsclub)

## Competitive Advantages
- **Largest European network**: Over 10,000 partner venues and 50+ sports types, unmatched flexibility for members [urbansportsclub.com](https://urbansportsclub.com/en)
- **Single membership model**: Simplified access for users, strong value proposition for both individuals and corporate clients
- **Integration with Wellhub**: Now part of a global wellbeing ecosystem, providing scale and resources that competitors lack
- **Strong brand and culture**: High employee satisfaction, hybrid work, and wellbeing-first philosophy attract top talent

## Strategic Focus
- **Integration with Wellhub**: Uniting to form the world’s largest wellbeing ecosystem, expanding reach and offering [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Continued European expansion**: Already in 7 countries, with plans to grow further
- **Deepening corporate client relationships**: Serving 39,000 companies through combined platform
- **Innovation in product**: Enhancing digital offerings (online classes, app) and partner network

## Why Work Here
- **Culture of wellbeing**: Free Urban Sports Club L Pro membership, 30 vacation days, flexible hours, mental health platform OpenUp, two volunteering days per year [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Hybrid work model**: Up to 120 days remote within the EU, 30 days outside EU, desk swap opportunities across 8 European offices [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Personal development**: Annual learning budget of €1,000, regular internal training, language classes [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Diverse and inclusive**: 350+ employees from 41 nationalities, values of vulnerability, customer-centricity, and ownership [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Team events and community**: Regular team-building, social gatherings, and sports activities [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs)
- **Impactful work**: Part of a fast-growing, mission-driven company that just merged with Wellhub to scale globally [job-boards.greenhouse.io](http://job-boards.greenhouse.io/urbansportsclub)

## Sources
1. [culture.urbansportsclub.com](https://culture.urbansportsclub.com/en/jobs) – Culture hub, career opportunities, benefits, values
2. [urbansportsclub.com](https://urbansportsclub.com/en) – Main website, product and corporate offerings
3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/urbansportsclub) – Current job openings, acquisition announcement
4. [linkedin.com](https://www.linkedin.com/company/urbansportsclub) – Company details, financials, funding, acquisitions, headcount
5. [pitchbook.com](https://pitchbook.com/profiles/company/153029-35) – Acquisition status, description

## Other roles at Urban Sports Club

- [Director Brand Marketing & Community (all genders)](https://feeny.ai/job/director-brand-marketing-community-all-genders-urban-sports-club-berlin-3chpwsx0jm69) — Berlin, Germany
- [Senior Backend Engineer (all genders) - PHP](https://feeny.ai/job/senior-backend-engineer-all-genders-php-urban-sports-club-valencia-valencia-d0x1e66akndg) — València Valencia, Spain