---
title: 'Director, Back-end Engineering at Coupang'
canonical: 'https://feeny.ai/job/director-back-end-engineering-coupang-z-test-templates-only-fkr54237ta9d'
type: 'job'
last_seen: '2026-09-04'
---

# Director, Back-end Engineering at Coupang

- **Company:** Coupang
- **Location:** Z-Test & Templates Only
- **Posted:** 2025-09-23
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=7227610

## Job description

Company Intro

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry from the ground up. We are one of the fastest-growing commerce companies that established an unparalleled reputation for being a leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

## Team Intro

The Core Online Domain team builds and manages Coupang’s customer-facing eCommerce platforms, including our backend systems, mobile apps, and web platforms. We are looking for an experienced engineering leader to head the mobile, web, and backend teams that own Coupang’s primary eCommerce experiences, such as the Home, Search, and Product List pages.

This is a critical role within the Core Online Domain team. You will manage director-level leaders and senior staff engineers to ensure the absolute reliability and stability of our online systems, empowering our product engineers to deliver high-quality features with exceptional productivity in the AI era. In addition, you play an important role in overseeing architecture and implementation decisions as well as strategies to address technical debt in the existing legacy system.

Responsibilities:

- Work with key stakeholders to design and build a solid and extensible system architecture to effectively empower business initiatives and engineering productivity.
- Lead and manage multiple engineering teams, ensuring the teams are following industry best practices and are working efficiently to deliver high-quality systems.
- Build cohesive technical strategic plans to accomplish business objectives, identify specific areas of risk and opportunity, and formulate goals and milestones that will enable us to achieve those objectives.
- Lead the team in exploring Agentic Coding and Agentic Operations to elevate productivity, enhance operational quality, and reduce repetitive tasks.
- Collaborate with cross-functional teams, such as Infra team, Product Management, Quality Assurance, and Operation, to ensure the development team is aligned with the company's overall goals and objectives.

Basic Qualifications:

- At least 12 years of experience in software engineering, and 7 years+ in team management, preferably with customer-oriented applications and systems, with a proven track record of success.
- Proven experience in leading and managing engineering teams on large scale and challenging projects.
- Demonstrated leadership capabilities with a focus on driving results, fostering collaboration, and inspiring teams to achieve ambitious goals.
- Strong technical background with the ability to understand and discuss complex technical systems, architecture & design, and proficiency in navigating them. Experienced as an architect or chief architect is highly desirable.
- Must be able to make informed decisions regarding the selection and implementation of appropriate technologies and roadmap.
- Passionate about growing careers and mentoring engineers across both the individual contributor and manager tracks
- Working efficiency in English, to communicate with teams through China/Korea/India/US regions

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

- [Global Security Operations Center Specialist](https://feeny.ai/job/global-security-operations-center-specialist-coupang-taoyuan-rxss56s12qrb) — Taoyuan, Taiwan
- [[쿠팡이츠서비스] Business Automation Program Manager (Business & Operations)](https://feeny.ai/job/business-automation-program-manager-business-operations-coupang-seoul-8vg2mr4qzjn6) — Seoul, South Korea
- [Manager, Global Security Operations Center – Taiwan](https://feeny.ai/job/manager-global-security-operations-center-taiwan-coupang-taoyuan-nfsb0j0yq2n9) — Taoyuan, Taiwan
- [Senior Data Analyst (Marketing_CRM)](https://feeny.ai/job/senior-data-analyst-marketing-crm-coupang-taipei-9572yvjnscce) — Taipei, Taiwan
- [[쿠팡] Key Account Manager (이츠, 전략 영업)](https://feeny.ai/job/key-account-manager-coupang-seoul-wjwsbmwd2q1x) — Seoul, South Korea
- [[쿠팡풀필먼트센터] Business Analyst (Fresh FC Fp&A)](https://feeny.ai/job/business-analyst-fresh-fc-fp-a-coupang-seoul-bt53gz1ktwxb) — Seoul, South Korea
- [Director, Product Management](https://feeny.ai/job/director-product-management-coupang-seoul-e8q2h1qn3dg6) — Seoul, South Korea
- [CSOC Playbook & Project Leader (CSOC - Cyber Security Operations Center)](https://feeny.ai/job/csoc-playbook-project-leader-csoc-cyber-security-operations-center-coupang-seoul-xknhx87qheg5) — Seoul, South Korea
- [CSOC Manager (CSOC - Cyber Security Operations Center)](https://feeny.ai/job/csoc-manager-csoc-cyber-security-operations-center-coupang-seoul-0vbrqgbh59dg) — Seoul, South Korea
- [[Coupang Logistics Service] 채용 오퍼레이션 분석가](https://feeny.ai/job/coupang-logistics-service-coupang-seoul-1bcccktk2xwc) — Seoul, South Korea