--- title: 'Director, Brand and Communications at Versaterm' canonical: 'https://feeny.ai/job/director-brand-and-communications-versaterm-mesa-arizona-z03yw9b2w7wf' type: 'job' last_seen: '2026-09-15' --- # Director, Brand and Communications at Versaterm - **Company:** Versaterm - **Location:** Mesa Arizona, United States - **Work type:** remote - **Posted:** 2026-07-21 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/versaterm/jobs/5366308008 ## Job description The Company Versaterm is a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem — dispatch, law enforcement, forensics, courts, and beyond.  We've grown through strategic acquisitions and deep product investment. What connects all of it is a single purpose: give public safety agencies the tools and insights to make better decisions in high-stakes moments. When a 911 call is answered, a detective investigates a case, or a forensic lab processes evidence, there's a good chance our software is working behind the scenes. That's been true for over four decades. AI is central to where we're going. Not as a feature but as core infrastructure. We're embedding intelligence directly into the workflows our customers rely on every day, and we're doing it alongside them. Our customers tell us what the mission demands. We build what answers it. This work attracts a specific kind of person — someone who wants to be pushed by great people, build things that outlast a sprint cycle, and go home knowing the work connected back to something real. ## The Role The Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm's vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, content strategy, creative direction and strategic product and customer narratives. Working cross-functionally with Executive Leadership, Product, Sales and People teams, the Director will ensure that Versaterm's communications reflect its culture of innovation and integrity. This leader will develop integrated strategies that align brand, communications, and go-to- market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy. ## What You Do Corporate and External Communications - Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling - Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership, issues management and executive visibility - Manage PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution - Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations - Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm's innovation, customer impact and growth momentum - Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives - Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions Brand and Content Strategy - Own Versaterm's enterprise content strategy across the corporate website, blogs, social platforms, executive bylines and key corporate campaigns - Develop an integrated editorial calendar that aligns business priorities, industry trends, product launches and major events - Partner with the GTM team to develop messaging and content strategies supporting launches, campaigns and business initiatives - Steward Versaterm's brand positioning, messaging and voice across all external channels - Guide the development of compelling creative assets that strengthen the Versaterm brand Leadership - Foster a culture of collaboration, innovation and continuous improvement while developing talent and scalable processes - Establish performance metrics that measure the impact of brand, content, media and communications initiatives - Drive innovation across the function by integrating AI and emerging technologies into the strategy and programs ## What You Bring - Bachelor's degree in Communications, Public Relations, Marketing or a related field - 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years of leadership experience - Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment - Strong media relations expertise, with established relationships across technology, business and industry trade media - Experience managing and collaborating with creative and communications agencies - Exceptional storytelling, writing and executive communication skills - Ability to translate complex technology and business strategies into compelling, human-centered narratives - Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs - Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness - Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the [FBI's CJIS Security Policy Resource Center](https://www.fbi.gov/services/cjis/cjis-security-policy-resource-center). Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. AI is central to how Versaterm builds and delivers solutions for our customers. Within Talent Acquisition, we use AI-enabled tools to support certain aspects of the recruitment process, helping our team work more efficiently and spend more time connecting with great talent. AI supports our work, but all hiring and employment decisions are made by people. Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com. ## About Versaterm ## Company Overview - **One-liner**: Versaterm provides public safety software—including computer-aided dispatch (CAD), records management (RMS), drone operations, and community engagement platforms—for police, fire, and other emergency agencies. - **Entity Type**: Private (acquired by Banneker Partners in December 2020) - **Headquarters**: Ottawa, Ontario, Canada - **Founded**: 1977 - **Founders**: Former Royal Canadian Mounted Police employees (specific names not publicly disclosed) ## Core Business - **Primary Industry**: Public safety technology / Government software - **Target Customers**: Law enforcement, fire, EMS, and other public safety agencies (B2G) - **Mission Statement**: "We are dedicated to public safety innovation through solutions and the service that sustains them, enabling our customers to meet the evolving needs of their communities." ## Products & Services - **Versaterm CAD (Computer-Aided Dispatch)**: Real-time dispatch platform that improves response speed and coordination between dispatch and field units. - **Versaterm RMS (Records Management System)**: Modern records management that reduces manual effort and strengthens accuracy across patrol through command. - **DroneSense (by Versaterm)**: Drone operations platform for aerial awareness during incident response (acquired in 2025 for more than $100M USD). - **Versaterm CommunityConnect / CommunityReport / Public Portal**: Tools for public engagement, online reporting, and transparent communication to build community trust. - **Versaterm CallTriage**: Call triage solution to route and prioritize incoming requests. - **Professional Standards & Wellness Solutions**: Systems for internal accountability, fatigue management, and officer wellness. All offerings are SaaS-based, deployed on-premises or via cloud, tailored for government agencies. ## Market Standing - **Valuation**: Not disclosed (privately held) - **Key Metric**: Annual revenue of $42.5M (estimated, as per LinkedIn company profile) *Note: This is likely an estimate; official figures are not published.* - **Total Employees**: 378 (+34.7% year-over-year growth) as of mid-2026 - **Notable Investors / Partners**: Banneker Partners (majority owner); partnerships with Major Cities Chiefs Association and Major County Sheriffs Association. - **Growth Signals**: - Acquired multiple companies since 2020: Komutel (2021), JusticeTrax (2021), Visual Labs (2023), Fivepoint Payments, and DroneSense (2025). - Recognized by *Government Technology* for transforming government efficiency. - Operates in 8 countries (U.S., Canada, Tunisia, U.K., India, Australia, Cameroon, Belgium). - Active job postings up 68% year-over-year. - **Recent Appointment**: Michael Pelfrey named Chief Revenue Officer in 2025. ## Competitive Advantages - **47+ years of domain expertise**: Deep understanding of public safety workflows and regulatory requirements. - **Comprehensive product suite**: Covers the entire incident lifecycle—dispatch, response, records, community engagement, and professional standards—reducing vendor fragmentation for agencies. - **Customer obsession & flexibility**: Emphasizes partnership over commodity sales, allowing agencies to modernize at their own pace. - **Cross-border footprint**: Dominant in North American public safety records management alongside Niche Technologies, with growing international presence. ## Strategic Focus - **Modernizing legacy systems**: Upgrading aging CAD/RMS platforms with modern, cloud-capable solutions. - **Expanding via M&A**: Aggressively acquiring complementary technologies (drone ops, payments, community portals) to create an integrated ecosystem. - **Building community trust**: Investing in transparency tools and public-facing portals to improve agency-community relationships. - **Talent growth**: Scaling headcount rapidly, especially in technical roles (engineering, product, support). ## Why Work Here - **Impactful mission**: Work directly supports first responders and community safety—"your work could make all the difference." - **Remote/Hybrid options**: Many roles are listed as "U.S. (Remote)" or "Canada (Remote)", indicating flexible work arrangements. - **Benefits** (per careers page): - Modern Healthcare Options - 401k / RRSP Programs - Annual Wellness Benefit - Monthly Cell Phone Stipend - Employee Recognition Program - Diverse & Inclusive Environment - **Growth trajectory**: Company is investing heavily in product development and has a 34%+ headcount growth rate, offering opportunities for career advancement. - **Culture**: Values include customer obsession, excellence, selflessness, curiosity, caring, and honesty. Employer rating on LinkedIn: 3.8/5 (74 reviews, with work-life balance at 3.9). - **Engineering Culture**: Technical roles make up ~25% of staff (134 employees); development likely involves modern stacks and integration challenges critical to public safety. ## Sources 1. [versaterm.com](https://www.versaterm.com/) 2. [versaterm.com/about](https://www.versaterm.com/about/) 3. [versaterm.com/careers](https://www.versaterm.com/careers/) 4. [Greenhouse career portal](http://job-boards.greenhouse.io/versaterm) 5. 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