---
title: 'Director, Brand Communications at Strava'
canonical: 'https://feeny.ai/job/director-brand-communications-strava-strava-f3rzb81678cp'
type: 'job'
last_seen: '2026-11-03'
---

# Director, Brand Communications at Strava

- **Company:** Strava
- **Location:** Strava, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/strava/96e6b7ca-103d-411a-8771-e2a130ec0dbc

## Job description

## About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. [Start your journey](https://www.strava.com/subscription) with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

## About the Role

The Director of Brand Communications is a critical leadership role on the communications team that will help continue to drive strong momentum and expand brand and product awareness by reaching new audiences in the Americas. The ideal candidate will lead and execute our consumer communications strategy in collaboration with internal and external agency partners.

Reporting to the VP of Communications & Social Impact, this leader will be part of the communications leadership team and responsible for positioning Strava at the intersection of culture, society and sport through earned media in North and South America.

We follow a flexible hybrid model that translates to more than half of your time on-site in our NYC, NY office — three days per week.

## What You’ll Do

- Develop a measurable consumer strategy across national and local markets and execute campaigns that consistently position Strava as the subscription at the center of connected fitness.
- Collaborate with marketing and content teams to identify high-value spokespeople and influencers who can be utilized across a variety of channels, including earned media, social media, events, and partnerships.
- Identify important company milestones, shaping storytelling and news moments around partnerships, campaigns, cultural moments, seasonal activity
- Have a strong command of data and how it can be used to uncover trends and build newsworthy PR moments that deliver on strategy.
- Build and support a team culture that encourages autonomy and discipline when supporting the corporate mission.
- Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
- Manage PR agency resources across North and South America in the U.S.
- Prepare and media train company spokespeople for interviews and speaking engagements.
- Have a journalistic curiosity and a desire to always dig deeper for a story.

## What You’ll Bring to the Team

- At least 10+ years of communications experience; combination of agency and in-house experience strongly desired.
- Exceptional media relations skills, with a proven track record of strategically and proactively securing placements and a network of contacts that you have strong relationships with.
- Superior verbal communication and writing skills.
- Outstanding project management skills, including the ability to meet deadlines and balance multiple priorities.
- Proven problem-solving skills and the ability to make quick and sound decisions under tight timelines in important situations.
- An ability to independently structure and manage priorities for yourself and your team members.

For information on benefits, please [click here.](https://docs.google.com/document/d/e/2PACX-1vTkFMPz3eCjd0FgQ28VWnK4d2BEnzGyaSFGwATR-dQdBb9HxZgay6kboqnT0-V-qaBDzSvYIzI76vT5/pub)

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

[California Consumer Protection Act Applicant Notice](https://docs.google.com/document/d/e/2PACX-1vSc8y6On4NlP5s12hf4kmWe_pvenVyQ78TbtVaz_clROhj9ADQ6kY4YScglBIuY2joKFKalOReX7vP_/pub)

## About Strava

## Company Overview
- **One-liner**: Strava is an American internet service and mobile app for tracking physical exercise that incorporates social networking features, connecting millions of athletes worldwide.
- **Entity Type**: Private (funded with $151.8M total funding; most recent round likely Series F or equivalent, last major round was Series E in 2017)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2009
- **Founders**: Mark Gainey, Michael Horvath, Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson

## Core Business
- Primary industry/industries: Fitness technology, Social networking, Consumer software
- Target customers: B2C (individual athletes — runners, cyclists, hikers) and small B2B (employer wellness programs, fitness brands)
- Mission or purpose: To connect athletes to what motivates them and help them find their personal best

## Products & Services
- **Strava (Free Tier)**: Mobile and web app that uses GPS to track outdoor and indoor activities (running, cycling, hiking, swimming, yoga, and dozens more). Includes social feed, leaderboards, and segment challenges.
- **Strava Subscription (Summit/Paid)**: Premium features such as route planning, advanced analytics, segment leaderboard insights, safety features (Beacon), and training log.
- **Strava API & Platform**: Used by third-party apps (e.g., Garmin, Wahoo) and device makers to integrate workout data; also powers brand challenges and employer wellness integrations.
- **Strava Metro**: Aggregate data product for city planners and transportation departments to improve cycling and pedestrian infrastructure.
- **Recover Athletics (acquired 2022)**: Injury prevention and recovery programming integrated into the app.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (most recently valued at $1.5B+ in earlier rounds per news reports)
- **Key Metric**: Annual Revenue ~$163.5M; Total Funding $151.8M across 9 rounds (including debt financing in 2025)
- **Notable Investors/Partners**: Sequoia Capital, Madrone Partners, Jackson Square Ventures
- **Growth Signals**: +63.3% employee headcount growth YoY (363 to 496 employees); 31 active job postings (+63.2% YoY); billions of activity uploads from global community; growing international presence (23+ countries); acquiring talent from top tech firms (Apple, Google, Meta, Airbnb)

## Competitive Advantages
- **Network Effects**: Massive global community of athletes generates billions of activity uploads; leaderboards, segments, and social features create a powerful engagement loop that new entrants cannot easily replicate.
- **Data Moat**: World’s largest database of athletic activity data (GPS routes, effort metrics, weather conditions); this data is used for route recommendations, safety features, and infrastructure planning.
- **Strong Brand & Community Loyalty**: High NPS and brand recognition among runners, cyclists, and outdoor enthusiasts; the app is synonymous with fitness tracking for millions.
- **Platform Lock-In**: Deep integration with Garmin, Wahoo, Apple Watch, and hundreds of other devices makes switching costs high for athletes.

## Strategic Focus
- **AI/ML Personalization**: Heavy investment in AI (hiring Staff AI Engineer, Senior Engineer for ML/Data Products, Platform Engineer for GenAI/ML) to power smarter route recommendations, personalized training insights, and automated content.
- **Safety & Community**: Growing safety features (Beacon, incident detection) and community moderation to maintain trust.
- **International Expansion**: Opening offices in Dublin, Bristol, Denver, and Hanover; hiring regional account managers for APAC and LATAM.
- **B2B & Monetization**: Growing employer wellness partnerships and brand challenge sponsorships to diversify revenue beyond consumer subscriptions.
- **Platform Ecosystem**: Strengthening the developer platform and data partnerships (Strava Metro, third-party integrations).

## Why Work Here
- **Hybrid Work Model**: Employees work from physical offices (San Francisco HQ, Bristol, Denver, Dublin, Hanover) with a hybrid schedule (typical time onsite varies by role).
- **Career Growth**: Provides customized development tracks; many roles offer hands-on impact with a 500-person company that has scale (billions of data points) and startup energy.
- **Compensation**: Competitive salaries (Sr. SWE ~$188K avg, PM ~$142K avg), equity, and comprehensive benefits including dental, health, FSA, mobile phone discount, pet-friendly office, and free snacks/drinks.
- **Diversity & Inclusion**: Offers Employee Resource Groups and is actively hiring diverse talent (explicitly states commitment in career page).
- **Work-Life Balance**: Glassdoor rating of 3.7/5 (Work-Life 3.8, Culture 3.5); the company mission aligns with an active lifestyle (employees encouraged to use the product).
- **Team & Talent**: Strong engineering culture with many hires from Apple, Google, Meta, Airbnb; alumni network includes top tech companies.
- **Internship Program**: 12-week summer internship for software engineering (mentioned in recent posts).

## Sources
1. [strava.com](https://www.strava.com/about)
2. [strava.com](https://www.strava.com/careers)
3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Strava)
4. [builtin.com](https://builtin.com/company/strava)
5. [linkedin.com](https://www.linkedin.com/company/strava-inc.)

## Other roles at Strava

- [Campaign Operations Manager, EMEA (12 month Contract)](https://feeny.ai/job/campaign-operations-manager-emea-12-month-contract-strava-london-3y2vm8173zd6) — London, United Kingdom
- [Senior Engineer II, Privacy and Identity (Fullstack)](https://feeny.ai/job/senior-engineer-ii-privacy-and-identity-fullstack-strava-san-francisco-8z2y3yg5g2qa) — San Francisco, CA
- [Senior Security Engineer II](https://feeny.ai/job/senior-security-engineer-ii-strava-san-francisco-91h87w6j9avt) — San Francisco, CA
- [Senior Brand Manager, Campaigns & Strategy](https://feeny.ai/job/senior-brand-manager-campaigns-strategy-strava-strava-874cx5zds36e) — Strava, NY
- [Head of Sport Science](https://feeny.ai/job/head-of-sport-science-strava-san-francisco-p7y8txft347q) — San Francisco, CA
- [Senior Manager, Technical Accounting & Financial Reporting](https://feeny.ai/job/senior-manager-technical-accounting-financial-reporting-strava-san-francisco-mnasqhvbvzx3) — San Francisco, CA
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-strava-san-francisco-c0zmc3qh3yw6) — San Francisco, CA
- [Senior Product Manager, Subscription](https://feeny.ai/job/senior-product-manager-subscription-strava-san-francisco-dwz8n3bch1fp) — San Francisco, CA
- [Accounts Payable Specialist, Finance](https://feeny.ai/job/accounts-payable-specialist-finance-strava-dublin-z4cs7cb92pw3) — Dublin, Ireland
- [Senior IT Engineer](https://feeny.ai/job/senior-it-engineer-strava-san-francisco-h87zy9rtz09d) — San Francisco, CA